Rascasse Audience Intelligence

Renewable energy Audience in Finland

A data profile of the people who buy, follow and care about Renewable energy in Finland — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 695,150 people in Finland.

Renewable energy has an estimated audience of 695,150 people in Finland. 54.5% are female, 45.5% are male, average age 44.0. Top brand affinities: Solar power, Biltema, Efficient energy use, Kauppalehti, Sustainable energy.

Top brand affinities include Solar power, Biltema, Efficient energy use, with strongest over-indexing on Solar power (6.31× the country average).

Demographically, the Renewable energy audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.

The typical Renewable energy fan in Finland is balanced, around 44.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Solar power.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Renewable energy profile in Finland.

Audience size
695K
in Finland
Gender
54.5%
45.5% male
Age
44.0
average years
Country rank
#424
Topic in Finland
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Renewable energy fans

54.5% are female, 45.5% are male, average age 44.0.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Renewable energy audience in Finland
MetricValue
Female54.5%
Male45.5%
Average age44.0
Estimated audience size695,150
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Renewable energy audience in Finland
Age bracketShare%
16-1912%
20-2916%
30-3917%
40-4921%
50+34%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Renewable energy audience comes from Finland.

Worldwide audience distribution share by country for Renewable energy
CountryShare
United States19.2%
Germany7.4%
Italy6.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renewable energy audience
#·InterestCategoryAffinity×
01Solar powerHome & Garden6.31×
02Solar panelHome & Garden5.83×
03Efficient energy useTechnology & Electronics5.31×
04Sustainable energyHome & Garden4.82×
05Lawn mowerHome & Garden4.46×
06Solar energyHome & Garden4.34×
07Heat pumpHome & Garden4.33×
08Home repairHome & Garden3.55×
09HVACHome & Garden3.26×
10ElectricityHome & Garden3.01×
11Summer houseTravel & Leisure2.95×
12BiltemaBusiness & Career2.40×
13CottageTravel & Leisure2.36×
14Holiday cottageTravel & Leisure2.29×
15VasabladetNews2.11×
16KauppalehtiNews1.97×
17AftonbladetNews1.88×
18ExpressenNews1.82×
19K-rautaShopping1.72×
20Kaleva (newspaper)News1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renewable energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Renewable energy audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN5.10×
Social Media UsageJOY1.41×
Need for SecurityCONSERVATISM1.30×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Renewable energy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.39×
TravellingTHRILL0.99×
Need for SecurityCONSERVATISM1.30×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Finland who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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