A data profile of the people who buy, follow and care about Renewable energy in Portugal — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 1,439,055 people in Portugal.
The average Renewable energy fan in Portugal is 46.0 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Sustainable energy, Net-Empregos, Solar power, with strongest over-indexing on Sustainable energy (6.05× the country average).
Demographically, the Renewable energy audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Renewable energy fan in Portugal is more male, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Renewable energy profile in Portugal.
43.5% are female, 56.5% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 46.0 |
| Estimated audience size | 1,439,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Renewable energy audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
Where the Renewable energy audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.08× | |
| 02 | Portalegre District | ~20K | 1.08× | |
| 03 | Lisbon District | ~500K | 1.06× | |
| 04 | Guarda District | ~20K | 1.06× | |
| 05 | Beja District | ~20K | 1.04× | |
| 06 | Évora District | ~30K | 1.03× | |
| 07 | Vila Real District | ~30K | 1.02× | |
| 08 | Castelo Branco District | ~30K | 1.01× | |
| 09 | Azores | ~40K | 0.98× | |
| 10 | Viana do Castelo District | ~40K | 0.98× | |
| 11 | Coimbra District | ~70K | 0.97× | |
| 12 | Viseu District | ~50K | 0.97× | |
| 13 | Madeira | ~40K | 0.96× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Leiria District | ~70K | 0.94× | |
| 16 | Faro District | ~90K | 0.93× | |
| 17 | Braga District | ~100K | 0.92× | |
| 18 | Setúbal District | ~100K | 0.91× | |
| 19 | Porto District | ~300K | 0.90× | |
| 20 | Santarém District | ~60K | 0.90× |
The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 7.61× | ||
| 02 | Alternative energy | Home & Garden | 7.39× | ||
| 03 | Solar power | Home & Garden | 6.96× | ||
| 04 | Sustainable energy | Home & Garden | 6.05× | ||
| 05 | Iberdrola | Home & Garden | 6.05× | ||
| 06 | Energy conservation | Home & Garden | 5.22× | ||
| 07 | Electrical wiring | Technology & Electronics | 5.15× | ||
| 08 | Efficient energy use | Technology & Electronics | 4.56× | ||
| 09 | Electricity generation | Home & Garden | 4.53× | ||
| 10 | Solar panel | Home & Garden | 4.12× | ||
| 11 | Manicure | Beauty & Wellness | 3.35× | ||
| 12 | Old age | Politics & Society | 3.30× | ||
| 13 | Net-Empregos | Travel & Leisure | 3.29× | ||
| 14 | Recruitment | Business & Career | 3.04× | ||
| 15 | Vocational education | Business & Career | 2.47× | ||
| 16 | Plug-in hybrid | Cars & Mobility | 2.43× | ||
| 17 | Health care provider | Health | 2.27× | ||
| 18 | Child care | Kids & Family | 2.13× | ||
| 19 | Office 365 | Technology & Electronics | 1.52× | ||
| 20 | Therapy | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.36× | |
| Family Orientation | CONSERVATISM | 1.33× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.94× | |
| Community Orientation | OPEN | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Renewable energy has an estimated audience of 1,439,055 people in Portugal, concentrated in Lisbon District and Porto District.
43.5% of Renewable energy fans are female, 56.5% are male, with an average age of 46.0 years.
Renewable energy fans show strongest brand affinity for Sustainable energy (6.05×), Net-Empregos (3.29×), and Solar power (6.96×) over the country average.
Renewable energy fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Renewable energy itself, the audience over-indexes on Net-Empregos (3.29×), Solar power (6.96×), Photovoltaics (7.61×), and Efficient energy use (4.56×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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