A data profile of the people who buy, follow and care about Net-Empregos in Portugal — modelled from more than twelve digital signal sources. Net-Empregos has an estimated audience of 3,389,532 people in Portugal.
The average Net-Empregos fan in Portugal is 42.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Manicure, Google Maps, Renewable energy, with strongest over-indexing on Manicure (4.2× the country average).
Demographically, the Net-Empregos audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Net-Empregos fan in Portugal is more female, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Manicure.
The key figures that characterise the Net-Empregos profile in Portugal.
69.6% are female, 30.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 42.6 |
| Estimated audience size | 3,389,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 23% |
Where the Net-Empregos audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~600K | 1.59× | |
| 02 | Porto District | ~1M | 1.38× | |
| 03 | Santarém District | ~200K | 1.38× | |
| 04 | Leiria District | ~200K | 1.34× | |
| 05 | Aveiro District | ~300K | 1.33× | |
| 06 | Castelo Branco District | ~80K | 1.22× | |
| 07 | Lisbon District | ~1M | 1.21× | |
| 08 | Braga District | ~400K | 1.17× | |
| 09 | Évora District | ~70K | 1.16× | |
| 10 | Faro District | ~200K | 1.15× | |
| 11 | Viana do Castelo District | ~90K | 1.09× | |
| 12 | Viseu District | ~100K | 1.07× | |
| 13 | Coimbra District | ~200K | 1.01× | |
| 14 | Vila Real District | ~50K | 0.79× | |
| 15 | Beja District | ~40K | 0.77× | |
| 16 | Guarda District | ~30K | 0.71× | |
| 17 | Bragança District | ~30K | 0.66× | |
| 18 | Portalegre District | ~20K | 0.64× | |
| 19 | Madeira | ~50K | 0.50× | |
| 20 | Azores | ~30K | 0.27× |
The strongest cross-interests of the Net-Empregos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medical tourism | Business & Career | 6.74× | ||
| 02 | Manicure | Beauty & Wellness | 4.20× | ||
| 03 | Renewable energy | Business & Career | 3.29× | ||
| 04 | Internet service provider | Technology & Electronics | 2.99× | ||
| 05 | SporTV | Sports | 2.96× | ||
| 06 | Child care | Kids & Family | 2.61× | ||
| 07 | Hotmart | Shopping | 2.34× | ||
| 08 | Physical therapy | Business & Career | 2.25× | ||
| 09 | Massage | Health | 2.05× | ||
| 10 | FlixBus | Cars & Mobility | 1.97× | ||
| 11 | Primark | Shopping | 1.95× | ||
| 12 | EDreams | Travel & Leisure | 1.94× | ||
| 13 | Betclic | Games | 1.79× | ||
| 14 | Veterinary medicine | Business & Career | 1.79× | ||
| 15 | EasyJet | Travel & Leisure | 1.78× | ||
| 16 | Google Maps | Internet & Social Media | 1.70× | ||
| 17 | Shampoo | Beauty & Wellness | 1.69× | ||
| 18 | Grocery store | Food & Beverages | 1.66× | ||
| 19 | Costume jewelry | Fashion & Accessoires | 1.60× | ||
| 20 | Bikini | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.61× | |
| Individualism | JOY | 1.35× | |
| Indulgence | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.84× | |
| Risk Appetite | THRILL | 0.84× | |
| Sports Activity | POWER | 0.92× |
Net-Empregos has an estimated audience of 3,389,532 people in Portugal, concentrated in Lisbon District and Porto District.
69.6% of Net-Empregos fans are female, 30.4% are male, with an average age of 42.6 years.
Net-Empregos fans show strongest brand affinity for Manicure (4.2×), Google Maps (1.7×), and Renewable energy (3.29×) over the country average.
Net-Empregos fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~1M), and Setúbal District (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Net-Empregos itself, the audience over-indexes on Google Maps (1.7×), Renewable energy (3.29×), FlixBus (1.97×), and Betclic (1.79×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Net-Empregos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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