A data profile of the people who buy, follow and care about Shampoo in Portugal — modelled from more than twelve digital signal sources. Shampoo has an estimated audience of 1,436,665 people in Portugal.
The average Shampoo fan in Portugal is 42.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Hair conditioner, Long hair, IKEA, with strongest over-indexing on Hair conditioner (5.86× the country average).
Demographically, the Shampoo audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Shampoo fan in Portugal is more female, around 42.8 years old, with strong Creativity tendencies and a notable affinity for Hair conditioner.
The key figures that characterise the Shampoo profile in Portugal.
80.5% are female, 19.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 42.8 |
| Estimated audience size | 1,436,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Shampoo audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 11.9% |
| China | 7.2% |
Where the Shampoo audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~400K | 1.30× | |
| 02 | Setúbal District | ~200K | 1.30× | |
| 03 | Santarém District | ~90K | 1.30× | |
| 04 | Lisbon District | ~500K | 1.24× | |
| 05 | Aveiro District | ~100K | 1.20× | |
| 06 | Braga District | ~200K | 1.17× | |
| 07 | Leiria District | ~90K | 1.16× | |
| 08 | Coimbra District | ~80K | 1.08× | |
| 09 | Viseu District | ~50K | 1.05× | |
| 10 | Faro District | ~90K | 0.98× | |
| 11 | Castelo Branco District | ~30K | 0.98× | |
| 12 | Viana do Castelo District | ~30K | 0.95× | |
| 13 | Beja District | ~20K | 0.93× | |
| 14 | Azores | ~40K | 0.92× | |
| 15 | Vila Real District | ~20K | 0.92× | |
| 16 | Évora District | ~20K | 0.92× | |
| 17 | Bragança District | ~10K | 0.88× | |
| 18 | Portalegre District | ~10K | 0.87× | |
| 19 | Madeira | ~40K | 0.86× | |
| 20 | Guarda District | ~20K | 0.86× |
The strongest cross-interests of the Shampoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hair conditioner | Beauty & Wellness | 5.86× | ||
| 02 | Long hair | Beauty & Wellness | 5.65× | ||
| 03 | Hair iron | Beauty & Wellness | 4.99× | ||
| 04 | Hair straightening | Beauty & Wellness | 4.34× | ||
| 05 | Hairbrush | Beauty & Wellness | 4.23× | ||
| 06 | Mascara | Beauty & Wellness | 3.80× | ||
| 07 | Lipstick | Beauty & Wellness | 3.79× | ||
| 08 | Nail salon | Beauty & Wellness | 3.58× | ||
| 09 | Hair dryer | Beauty & Wellness | 3.45× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 3.40× | ||
| 11 | Hair coloring | Beauty & Wellness | 3.31× | ||
| 12 | Hair care | Beauty & Wellness | 2.71× | ||
| 13 | Hairstyle | Beauty & Wellness | 2.59× | ||
| 14 | Parfois (fashion accessories) | Fashion & Accessoires | 2.19× | ||
| 15 | Stradivarius | Shopping | 2.13× | ||
| 16 | Hair products | Beauty & Wellness | 1.94× | ||
| 17 | Fragrances | Beauty & Wellness | 1.94× | ||
| 18 | IKEA | Home & Garden | 1.80× | ||
| 19 | Correio da Manhã | News | 1.69× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.57× | |
| Price Sensitivity | PREMIUM | 1.50× | |
| Pet Ownership | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Need for Security | CONSERVATISM | 0.94× | |
| Early Adopter Mentality | POWER | 0.95× |
Shampoo has an estimated audience of 1,436,665 people in Portugal, concentrated in Lisbon District and Porto District.
80.5% of Shampoo fans are female, 19.5% are male, with an average age of 42.8 years.
Shampoo fans show strongest brand affinity for Hair conditioner (5.86×), Long hair (5.65×), and IKEA (1.8×) over the country average.
Shampoo fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Shampoo itself, the audience over-indexes on Long hair (5.65×), IKEA (1.8×), Correio da Manhã (1.69×), and Hair iron (4.99×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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