A data profile of the people who buy, follow and care about Hair care in Portugal — modelled from more than twelve digital signal sources. Hair care has an estimated audience of 1,789,785 people in Portugal.
The average Hair care fan in Portugal is 45.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Personal care, Beauty salons, Skin care, with strongest over-indexing on Personal care (1.59× the country average).
Demographically, the Hair care audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hair care fan in Portugal is more female, around 45.2 years old, with strong Creativity tendencies and a notable affinity for Personal care.
The key figures that characterise the Hair care profile in Portugal.
79.2% are female, 20.8% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 45.2 |
| Estimated audience size | 1,789,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Hair care audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 6.7% |
| Italy | 4.9% |
Where the Hair care audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.10× | |
| 02 | Portalegre District | ~20K | 1.10× | |
| 03 | Guarda District | ~20K | 1.08× | |
| 04 | Beja District | ~30K | 1.06× | |
| 05 | Madeira | ~50K | 1.04× | |
| 06 | Vila Real District | ~30K | 1.04× | |
| 07 | Évora District | ~30K | 1.04× | |
| 08 | Castelo Branco District | ~30K | 1.02× | |
| 09 | Azores | ~50K | 0.99× | |
| 10 | Viana do Castelo District | ~40K | 0.99× | |
| 11 | Viseu District | ~60K | 0.98× | |
| 12 | Aveiro District | ~100K | 0.96× | |
| 13 | Leiria District | ~90K | 0.95× | |
| 14 | Coimbra District | ~80K | 0.95× | |
| 15 | Braga District | ~200K | 0.92× | |
| 16 | Faro District | ~100K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Porto District | ~300K | 0.81× | |
| 19 | Santarém District | ~70K | 0.81× | |
| 20 | Lisbon District | ~400K | 0.76× |
The strongest cross-interests of the Hair care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nail polish | Beauty & Wellness | 2.08× | ||
| 02 | Nail art | Beauty & Wellness | 2.08× | ||
| 03 | Sephora | Shopping | 2.06× | ||
| 04 | Pedicure | Beauty & Wellness | 2.02× | ||
| 05 | Eyebrow | Beauty & Wellness | 2.00× | ||
| 06 | Hair conditioner | Beauty & Wellness | 2.00× | ||
| 07 | Manicure & Pedicure | Beauty & Wellness | 1.99× | ||
| 08 | Shampoo | Beauty & Wellness | 1.88× | ||
| 09 | Skin care | Beauty & Wellness | 1.85× | ||
| 10 | Manicure | Beauty & Wellness | 1.85× | ||
| 11 | Hair coloring | Beauty & Wellness | 1.81× | ||
| 12 | Bikini | Fashion & Accessoires | 1.71× | ||
| 13 | Beauty salons | Beauty & Wellness | 1.62× | ||
| 14 | Primark | Shopping | 1.61× | ||
| 15 | Personal care | Health | 1.59× | ||
| 16 | Stradivarius | Shopping | 1.59× | ||
| 17 | Skirt | Fashion & Accessoires | 1.59× | ||
| 18 | Blouse | Fashion & Accessoires | 1.56× | ||
| 19 | Swimsuit | Fashion & Accessoires | 1.55× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.14× | |
| Extroversion | THRILL | 1.14× | |
| Mindfulness | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Career Orientation | POWER | 0.73× |
Hair care has an estimated audience of 1,789,785 people in Portugal, concentrated in Lisbon District and Porto District.
79.2% of Hair care fans are female, 20.8% are male, with an average age of 45.2 years.
Hair care fans show strongest brand affinity for Personal care (1.59×), Beauty salons (1.62×), and Skin care (1.85×) over the country average.
Hair care fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hair care itself, the audience over-indexes on Beauty salons (1.62×), Skin care (1.85×), Primark (1.61×), and Stradivarius (1.59×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Hair care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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