A data profile of the people who buy, follow and care about Personal care in Portugal — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 3,962,219 people in Portugal.
The average Personal care fan in Portugal is 45.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Skin care, Primark, Self-knowledge (psychology), with strongest over-indexing on Skin care (1.72× the country average).
Demographically, the Personal care audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Personal care fan in Portugal is more female, around 45.8 years old, with strong Creativity tendencies and a notable affinity for Skin care.
The key figures that characterise the Personal care profile in Portugal.
66.6% are female, 33.4% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 45.8 |
| Estimated audience size | 3,962,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Personal care audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
Where the Personal care audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castelo Branco District | ~90K | 1.13× | |
| 02 | Azores | ~100K | 1.08× | |
| 03 | Viseu District | ~100K | 1.06× | |
| 04 | Coimbra District | ~200K | 1.01× | |
| 05 | Faro District | ~300K | 1.00× | |
| 06 | Leiria District | ~200K | 0.99× | |
| 07 | Aveiro District | ~300K | 0.97× | |
| 08 | Setúbal District | ~400K | 0.94× | |
| 09 | Porto District | ~800K | 0.91× | |
| 10 | Santarém District | ~200K | 0.91× | |
| 11 | Lisbon District | ~1M | 0.88× |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 2.01× | ||
| 02 | Sephora | Shopping | 1.92× | ||
| 03 | Nail salon | Beauty & Wellness | 1.90× | ||
| 04 | Nail art | Beauty & Wellness | 1.86× | ||
| 05 | Artificial nails | Beauty & Wellness | 1.83× | ||
| 06 | Pedicure | Beauty & Wellness | 1.78× | ||
| 07 | Nail polish | Beauty & Wellness | 1.76× | ||
| 08 | Eyebrow | Beauty & Wellness | 1.74× | ||
| 09 | Manicure & Pedicure | Beauty & Wellness | 1.74× | ||
| 10 | Skin care | Beauty & Wellness | 1.72× | ||
| 11 | Manicure | Beauty & Wellness | 1.67× | ||
| 12 | O Boticário | Shopping | 1.67× | ||
| 13 | Bikini | Fashion & Accessoires | 1.61× | ||
| 14 | Drinking | Food & Beverages | 1.61× | ||
| 15 | Skirt | Fashion & Accessoires | 1.56× | ||
| 16 | Blouse | Fashion & Accessoires | 1.56× | ||
| 17 | Hair care | Beauty & Wellness | 1.55× | ||
| 18 | Primark | Shopping | 1.54× | ||
| 19 | Self-knowledge (psychology) | Health | 1.52× | ||
| 20 | Costume jewelry | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.15× | |
| Mindfulness | BALANCE | 1.13× | |
| Price Sensitivity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Risk Appetite | THRILL | 0.70× |
Personal care has an estimated audience of 3,962,219 people in Portugal, concentrated in Lisbon District and Porto District.
66.6% of Personal care fans are female, 33.4% are male, with an average age of 45.8 years.
Personal care fans show strongest brand affinity for Skin care (1.72×), Primark (1.54×), and Self-knowledge (psychology) (1.52×) over the country average.
Personal care fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~800K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Personal care itself, the audience over-indexes on Primark (1.54×), Self-knowledge (psychology) (1.52×), Skirt (1.56×), and Blouse (1.56×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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