A data profile of the people who buy, follow and care about Personal care in India — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 13,542,624 people in India.
The average Personal care fan in India is 33.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Shalwar kameez, Embroidery, Blouse, with strongest over-indexing on Shalwar kameez (1.96× the country average).
Demographically, the Personal care audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Personal care fan in India is more male, around 33.5 years old, with strong Tradition tendencies and a notable affinity for Shalwar kameez.
The key figures that characterise the Personal care profile in India.
37.1% are female, 62.9% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 33.5 |
| Estimated audience size | 13,542,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Personal care audience comes from India.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
Where the Personal care audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~100K | 1.83× | |
| 02 | Jharkhand | ~200K | 1.36× | |
| 03 | Sikkim | ~7K | 1.22× | |
| 04 | Arunachal Pradesh | ~9K | 1.09× | |
| 05 | Nagaland | ~10K | 1.07× | |
| 06 | Mizoram | ~10K | 1.07× | |
| 07 | Manipur | ~20K | 1.01× | |
| 08 | Meghalaya | ~10K | 1.01× | |
| 09 | Haryana | ~200K | 1.00× | |
| 10 | Tripura | ~20K | 0.96× | |
| 11 | Goa | ~10K | 0.96× | |
| 12 | Chhattisgarh | ~80K | 0.93× | |
| 13 | Gujarat | ~300K | 0.92× | |
| 14 | Punjab (region) | ~200K | 0.92× | |
| 15 | Himachal Pradesh | ~50K | 0.92× | |
| 16 | Jammu and Kashmir | ~60K | 0.91× | |
| 17 | Rajasthan | ~300K | 0.86× | |
| 18 | Andhra Pradesh | ~100K | 0.84× | |
| 19 | West Bengal | ~300K | 0.83× | |
| 20 | Assam | ~100K | 0.83× | |
| 21 | Maharashtra | ~600K | 0.82× | |
| 22 | Odisha | ~100K | 0.82× | |
| 23 | Karnataka | ~300K | 0.81× | |
| 24 | Madhya Pradesh | ~200K | 0.81× | |
| 25 | Telangana | ~200K | 0.77× | |
| 26 | Tamil Nadu | ~200K | 0.76× | |
| 27 | Bihar | ~200K | 0.76× | |
| 28 | Kerala | ~200K | 0.76× | |
| 29 | Uttar Pradesh | ~500K | 0.73× |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nail polish | Beauty & Wellness | 2.67× | ||
| 02 | Lipstick | Beauty & Wellness | 2.39× | ||
| 03 | Concealer | Beauty & Wellness | 2.33× | ||
| 04 | Foundation (cosmetics) | Beauty & Wellness | 2.31× | ||
| 05 | Folk costume | Fashion & Accessoires | 2.22× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 2.20× | ||
| 07 | Manicure | Beauty & Wellness | 2.11× | ||
| 08 | Pedicure | Beauty & Wellness | 2.08× | ||
| 09 | Gagra choli | Fashion & Accessoires | 2.07× | ||
| 10 | Shalwar kameez | Fashion & Accessoires | 1.96× | ||
| 11 | Blouse | Fashion & Accessoires | 1.80× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.78× | ||
| 13 | Moisturizer | Home & Garden | 1.72× | ||
| 14 | Gown | Fashion & Accessoires | 1.72× | ||
| 15 | Anarkali Salwar Suit | Fashion & Accessoires | 1.72× | ||
| 16 | Embroidery | Home & Garden | 1.71× | ||
| 17 | Shampoo | Beauty & Wellness | 1.71× | ||
| 18 | Skirt | Fashion & Accessoires | 1.63× | ||
| 19 | Mehndi | Fashion & Accessoires | 1.63× | ||
| 20 | Costume jewelry | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.12× | |
| Creativity | OPEN | 1.03× | |
| Price Sensitivity | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Risk Appetite | THRILL | 0.62× |
Personal care has an estimated audience of 13,542,624 people in India, concentrated in Maharashtra and Uttar Pradesh.
37.1% of Personal care fans are female, 62.9% are male, with an average age of 33.5 years.
Personal care fans show strongest brand affinity for Shalwar kameez (1.96×), Embroidery (1.71×), and Blouse (1.8×) over the country average.
Personal care fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~500K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Personal care itself, the audience over-indexes on Embroidery (1.71×), Blouse (1.8×), Skirt (1.63×), and Lipstick (2.39×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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