A data profile of the people who buy, follow and care about Mehndi in India — modelled from more than twelve digital signal sources. Mehndi has an estimated audience of 6,895,143 people in India.
Mehndi has an estimated audience of 6,895,143 people in India. 55.7% are female, 44.3% are male, average age 31.7. Top brand affinities: Hairstyle, Internet celebrity, Kitchen, Cosmetics, Weddings.
Top brand affinities include Hairstyle, Internet celebrity, Kitchen, with strongest over-indexing on Hairstyle (2.89× the country average).
Demographically, the Mehndi audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Tradition, Quality Awareness.
The typical Mehndi fan in India is more female, around 31.7 years old, with strong Tradition tendencies and a notable affinity for Hairstyle.
The key figures that characterise the Mehndi profile in India.
55.7% are female, 44.3% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 31.7 |
| Estimated audience size | 6,895,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 33% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Mehndi audience comes from India.
| Country | Share |
|---|---|
| India | 40.3% |
| United States | 11.3% |
| Pakistan | 5.3% |
The strongest cross-interests of the Mehndi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Revenge (TV series) | Movies & TV | 8.63× | ||
| 02 | Malcolm in the Middle | Movies & TV | 7.93× | ||
| 03 | Hair coloring | Beauty & Wellness | 3.44× | ||
| 04 | Hairstyle | Beauty & Wellness | 2.89× | ||
| 05 | Internet celebrity | Internet & Social Media | 2.64× | ||
| 06 | Necklace | Fashion & Accessoires | 2.64× | ||
| 07 | Bracelet | Fashion & Accessoires | 2.44× | ||
| 08 | Embroidery | Home & Garden | 2.18× | ||
| 09 | Kitchen | Home & Garden | 2.02× | ||
| 10 | Designer clothing | Fashion & Accessoires | 1.96× | ||
| 11 | Flower | Home & Garden | 1.94× | ||
| 12 | Weddings | Kids & Family | 1.89× | ||
| 13 | Spas | Beauty & Wellness | 1.89× | ||
| 14 | Happiness | Health | 1.85× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.77× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.72× | ||
| 17 | Home improvement | Home & Garden | 1.72× | ||
| 18 | Cosmetics | Beauty & Wellness | 1.56× | ||
| 19 | Recipes | Food & Beverages | 1.55× | ||
| 20 | Family | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.97× | |
| Quality Awareness | PREMIUM | 1.97× | |
| Design Affinity | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Travelling | THRILL | 0.96× | |
| Need for Security | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mehndi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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