Top 50 Topics in India
This curated ranking covers the 50 largest topics in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 17,121 topics tracked in India, the 50 ranked here account for the largest measured audience reach. Fitness and wellness, Entertainment and TV lead the list with a combined estimated audience of 149,579,471 people. Across all 50 entries the average audience size is 35,963,723, and the largest, Fitness and wellness, reaches around 53,531,388 people in India. Audience size is the estimated number of unique people in India who actively engage with each topic, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Fitness and wellness |
53,531,388 | 7.2% | Lifestyle cluster | Sports |
| 2 |  Entertainment |
48,632,607 | 6.5% | Lifestyle cluster | Movies & TV |
| 3 |  TV |
47,415,476 | 7.6% | Lifestyle cluster | Movies & TV |
| 4 |  Arts and music |
47,218,971 | 5.5% | Lifestyle cluster | Arts & Culture |
| 5 |  Movies |
47,120,691 | 6.0% | Lifestyle cluster | Movies & TV |
| 6 |  Consumer electronics |
46,632,036 | 5.9% | Lifestyle cluster | Technology & Electronics |
| 7 |  Music |
45,320,072 | 5.8% | Field of study | Business & Career |
| 8 |  Shopping |
44,878,526 | 5.9% | Lifestyle cluster | Shopping |
| 9 |  Food and drink |
44,285,777 | 5.5% | Lifestyle cluster | Food & Beverages |
| 10 |  Games |
42,830,884 | 5.2% | Lifestyle cluster | Games |
| 11 |  Sports |
42,727,561 | 5.1% | Lifestyle cluster | Sports |
| 12 |  Reading |
42,590,281 | 5.8% | Lifestyle cluster | Literature |
| 13 |  Online shopping |
41,670,383 | 5.5% | Lifestyle cluster | Shopping |
| 14 |  Business and industry |
41,073,871 | 5.7% | Lifestyle cluster | Business & Career |
| 15 |  Food |
40,344,512 | 5.0% | Lifestyle cluster | Food & Beverages |
| 16 |  Bollywood movies |
40,064,861 | 24.6% | Movie genre | Movies & TV |
| 17 |  Shopping and fashion |
39,187,534 | 4.7% | Lifestyle cluster | Shopping |
| 18 |  Beauty |
38,429,786 | 5.2% | Beauty | Beauty & Wellness |
| 19 |  Clothing |
37,896,086 | 4.8% | Lifestyle cluster | Fashion & Accessoires |
| 20 |  Hobbies and activities |
37,671,715 | 6.1% | Lifestyle cluster | Sports |
| 21 |  Current events |
37,134,802 | 6.4% | Lifestyle cluster | Arts & Culture |
| 22 |  Computers |
36,391,320 | 5.2% | Lifestyle cluster | Technology & Electronics |
| 23 |  Video |
36,219,320 | 6.4% | Lifestyle cluster | Movies & TV |
| 24 |  Business |
34,042,865 | 5.6% | Lifestyle cluster | Business & Career |
| 25 |  Live events |
33,474,209 | 4.1% | Lifestyle cluster | Music & Radio |
| 26 |  Design |
33,064,012 | 5.2% | Lifestyle cluster | Home & Garden |
| 27 |  Mobile app |
33,008,074 | 7.0% | Lifestyle cluster | Technology & Electronics |
| 28 |  Sports and outdoors |
32,371,142 | 4.6% | Lifestyle cluster | Sports |
| 29 |  Cricket |
32,018,022 | 27.2% | Sport | Sports |
| 30 |  Cinema of India |
31,821,090 | 41.0% | Movie genre | Movies & TV |
| 31 |  Hindi |
31,594,748 | 43.7% | Language | Politics & Society |
| 32 |  Mobile phones |
31,490,307 | 5.3% | Lifestyle cluster | Technology & Electronics |
| 33 |  Social media |
31,468,249 | 5.9% | Lifestyle cluster | Business & Career |
| 34 |  Video games |
31,375,585 | 5.7% | Gaming genre | Games |
| 35 |  Politics and social issues |
30,977,024 | 4.5% | Field of study | Politics & Society |
| 36 |  Family and relationships |
30,573,465 | 3.7% | Lifestyle cluster | Kids & Family |
| 37 |  Software |
30,550,151 | 5.2% | Lifestyle cluster | Technology & Electronics |
| 38 |  Personal finance |
30,518,028 | 4.7% | Lifestyle cluster | Business & Career |
| 39 |  Photography |
30,083,671 | 5.1% | Lifestyle cluster | Arts & Culture |
| 40 |  Vehicles |
28,829,292 | 3.8% | Lifestyle cluster | Cars & Mobility |
| 41 |  Smartphones |
28,821,958 | 5.4% | Lifestyle cluster | Technology & Electronics |
| 42 |  Televisions |
28,702,859 | 5.0% | Lifestyle cluster | Technology & Electronics |
| 43 |  Education |
28,540,480 | 6.7% | Field of study | Business & Career |
| 44 |  News broadcasting |
28,519,347 | 10.9% | Field of study | Business & Career |
| 45 |  Cooking |
28,298,440 | 4.3% | Lifestyle cluster | Food & Beverages |
| 46 |  Comedy movies |
28,284,386 | 5.4% | Movie genre | Movies & TV |
| 47 |  Cosmetics |
27,963,221 | 4.5% | Cosmetics | Beauty & Wellness |
| 48 |  Banking |
27,816,062 | 6.6% | Field of study | Business & Career |
| 49 |  Android (operating system) |
27,564,685 | 6.1% | Technology & Electronics | |
| 50 |  Physical fitness |
27,146,358 | 4.5% | Lifestyle cluster | Sports |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across India and ranks each topic by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest topic in India?
Fitness and wellness currently leads with an estimated audience of 53,531,388 people in India.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across India. Lists below 5 entries are not published. See methodology for full details.