A data profile of the people who buy, follow and care about Science in India — modelled from more than twelve digital signal sources. Science has an estimated audience of 23,011,161 people in India.
The average Science fan in India is 32.0 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Bihar.
Top brand affinities include Staff Selection Commission, Mathematics, High school, with strongest over-indexing on Staff Selection Commission (1.72× the country average).
Demographically, the Science audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Science fan in India is more male, around 32.0 years old, with strong Need for Security tendencies and a notable affinity for Staff Selection Commission.
The key figures that characterise the Science profile in India.
26.8% are female, 73.2% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 32.0 |
| Estimated audience size | 23,011,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Science audience comes from India.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~900K | 1.90× | |
| 02 | Madhya Pradesh | ~700K | 1.58× | |
| 03 | Chhattisgarh | ~200K | 1.51× | |
| 04 | Jharkhand | ~300K | 1.41× | |
| 05 | Assam | ~300K | 1.40× | |
| 06 | Rajasthan | ~700K | 1.33× | |
| 07 | Uttar Pradesh | ~1.5M | 1.32× | |
| 08 | Uttarakhand | ~100K | 1.24× | |
| 09 | Maharashtra | ~1.5M | 1.22× | |
| 10 | Himachal Pradesh | ~100K | 1.11× | |
| 11 | Odisha | ~300K | 1.06× | |
| 12 | Karnataka | ~600K | 0.97× | |
| 13 | Tripura | ~30K | 0.96× | |
| 14 | Punjab (region) | ~300K | 0.89× | |
| 15 | Haryana | ~300K | 0.89× | |
| 16 | Arunachal Pradesh | ~10K | 0.87× | |
| 17 | Tamil Nadu | ~500K | 0.84× | |
| 18 | West Bengal | ~600K | 0.82× | |
| 19 | Gujarat | ~500K | 0.81× | |
| 20 | Goa | ~20K | 0.81× | |
| 21 | Meghalaya | ~20K | 0.77× | |
| 22 | Nagaland | ~10K | 0.77× | |
| 23 | Sikkim | ~8K | 0.77× | |
| 24 | Andhra Pradesh | ~200K | 0.74× | |
| 25 | Manipur | ~20K | 0.73× | |
| 26 | Telangana | ~200K | 0.72× | |
| 27 | Jammu and Kashmir | ~80K | 0.72× | |
| 28 | Mizoram | ~10K | 0.64× | |
| 29 | Kerala | ~200K | 0.63× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ludhiana | Travel & Leisure | 1.77× | ||
| 02 | Student exchange program | Business & Career | 1.75× | ||
| 03 | current affairs | Movies & TV | 1.74× | ||
| 04 | Staff Selection Commission | Politics & Society | 1.72× | ||
| 05 | Italy | Travel & Leisure | 1.72× | ||
| 06 | SSC Exam Guru | Topic | 1.68× | ||
| 07 | High school | Business & Career | 1.61× | ||
| 08 | Language education | Business & Career | 1.58× | ||
| 09 | Mathematics | Business & Career | 1.57× | ||
| 10 | Europe | Travel & Leisure | 1.56× | ||
| 11 | Civil Services of India | Politics & Society | 1.56× | ||
| 12 | Scholarship | Kids & Family | 1.54× | ||
| 13 | Web hosting | Business & Career | 1.54× | ||
| 14 | Melbourne | Travel & Leisure | 1.54× | ||
| 15 | International English Language Testing System | Business & Career | 1.52× | ||
| 16 | Test of English as a Foreign Language | Business & Career | 1.52× | ||
| 17 | Sydney | Travel & Leisure | 1.52× | ||
| 18 | Union Public Service Commission | Politics & Society | 1.51× | ||
| 19 | Undergraduate education | Business & Career | 1.50× | ||
| 20 | College admissions in the United States | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.12× | |
| Career Orientation | POWER | 1.11× | |
| Community Orientation | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.86× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Early Adopter Mentality | POWER | 0.88× |
Science has an estimated audience of 23,011,161 people in India, concentrated in Uttar Pradesh and Maharashtra.
26.8% of Science fans are female, 73.2% are male, with an average age of 32.0 years.
Science fans show strongest brand affinity for Staff Selection Commission (1.72×), Mathematics (1.57×), and High school (1.61×) over the country average.
Science fans in India are most concentrated in Uttar Pradesh (reach ~1.5M), Maharashtra (reach ~1.5M), and Bihar (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Science itself, the audience over-indexes on Mathematics (1.57×), High school (1.61×), Europe (1.56×), and Union Public Service Commission (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.