A data profile of the people who buy, follow and care about Science in Austria — modelled from more than twelve digital signal sources. Science has an estimated audience of 1,950,324 people in Austria.
The average Science fan in Austria is 40.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Web development, Environmental science, Biology, with strongest over-indexing on Web development (1.51× the country average).
Demographically, the Science audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Science fan in Austria is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Web development.
The key figures that characterise the Science profile in Austria.
55.1% are female, 44.9% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 40.8 |
| Estimated audience size | 1,950,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Science audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.1% |
| India | 5.0% |
Where the Science audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~500K | 1.35× | |
| 02 | Salzburg | ~100K | 1.14× | |
| 03 | Styria | ~200K | 0.99× | |
| 04 | Lower Austria | ~300K | 0.98× | |
| 05 | Upper Austria | ~200K | 0.98× | |
| 06 | Tyrol | ~100K | 0.98× | |
| 07 | Vorarlberg | ~70K | 0.97× | |
| 08 | Burgenland | ~50K | 0.94× | |
| 09 | Carinthia (state) | ~90K | 0.91× |
The strongest cross-interests of the Science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Spacecraft | Travel & Leisure | 1.89× | ||
| 02 | Natural science | Business & Career | 1.74× | ||
| 03 | Mathematics | Business & Career | 1.73× | ||
| 04 | Postgraduate education | Business & Career | 1.62× | ||
| 05 | Bachelor's degree | Business & Career | 1.61× | ||
| 06 | Chemistry | Business & Career | 1.57× | ||
| 07 | Science (journal) | Business & Career | 1.56× | ||
| 08 | Duolingo | Business & Career | 1.56× | ||
| 09 | Deutsch lernen | Business & Career | 1.54× | ||
| 10 | Pharmacy | Business & Career | 1.53× | ||
| 11 | High school | Business & Career | 1.53× | ||
| 12 | Environmental science | Business & Career | 1.52× | ||
| 13 | Biology | Health | 1.52× | ||
| 14 | Web design | Business & Career | 1.52× | ||
| 15 | Latin | Politics & Society | 1.52× | ||
| 16 | GitHub | Internet & Social Media | 1.52× | ||
| 17 | Web development | Business & Career | 1.51× | ||
| 18 | Master's degree | Business & Career | 1.51× | ||
| 19 | Programming language | Technology & Electronics | 1.51× | ||
| 20 | Distance education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.31× | |
| Healthy Lifestyle | BALANCE | 1.13× | |
| Social Media Usage | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.96× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Price Sensitivity | PREMIUM | 0.97× |
Science has an estimated audience of 1,950,324 people in Austria, concentrated in Vienna and Lower Austria.
55.1% of Science fans are female, 44.9% are male, with an average age of 40.8 years.
Science fans show strongest brand affinity for Web development (1.51×), Environmental science (1.52×), and Biology (1.52×) over the country average.
Science fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~300K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Science itself, the audience over-indexes on Environmental science (1.52×), Biology (1.52×), Master's degree (1.51×), and Programming language (1.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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