A data profile of the people who buy, follow and care about Web development in Austria — modelled from more than twelve digital signal sources. Web development has an estimated audience of 831,732 people in Austria.
The average Web development fan in Austria is 39.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Admiral Bundesliga, Distance education, Innovation, with strongest over-indexing on Admiral Bundesliga (1.71× the country average).
Demographically, the Web development audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Web development fan in Austria is balanced, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the Web development profile in Austria.
48.9% are female, 51.1% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 39.4 |
| Estimated audience size | 831,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Web development audience comes from Austria.
| Country | Share |
|---|---|
| United States | 13.1% |
| India | 6.0% |
| China | 4.8% |
Where the Web development audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.14× | |
| 02 | Vorarlberg | ~30K | 1.08× | |
| 03 | Burgenland | ~20K | 1.07× | |
| 04 | Salzburg | ~60K | 1.03× | |
| 05 | Carinthia (state) | ~40K | 1.00× | |
| 06 | Tyrol | ~50K | 0.95× | |
| 07 | Upper Austria | ~100K | 0.94× | |
| 08 | Lower Austria | ~100K | 0.93× | |
| 09 | Styria | ~90K | 0.91× |
The strongest cross-interests of the Web development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Distance education | Business & Career | 4.50× | ||
| 02 | Non-fiction books | Literature | 3.87× | ||
| 03 | JavaScript | Technology & Electronics | 3.78× | ||
| 04 | Solar panel | Home & Garden | 3.47× | ||
| 05 | HolidayCheck | Travel & Leisure | 3.35× | ||
| 06 | First-time buyer | Shopping | 3.30× | ||
| 07 | Web application | Technology & Electronics | 3.17× | ||
| 08 | Cloud computing | Technology & Electronics | 2.79× | ||
| 09 | Activism | Politics & Society | 2.76× | ||
| 10 | Hiking boot | Fashion & Accessoires | 2.67× | ||
| 11 | Stand-up comedy | Movies & TV | 2.63× | ||
| 12 | Innovation | Business & Career | 2.32× | ||
| 13 | Contemporary art | Arts & Culture | 2.11× | ||
| 14 | EBay | Shopping | 1.74× | ||
| 15 | Admiral Bundesliga | Sports | 1.71× | ||
| 16 | Quality of life | Health | 1.68× | ||
| 17 | Hornbach | Shopping | 1.65× | ||
| 18 | Ryanair | Travel & Leisure | 1.63× | ||
| 19 | Austrian Airlines | Travel & Leisure | 1.57× | ||
| 20 | Science | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.84× | |
| Early Adopter Mentality | POWER | 1.80× | |
| Patriotism | CONSERVATISM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.87× | |
| Tradition | CONSERVATISM | 0.87× |
Web development has an estimated audience of 831,732 people in Austria, concentrated in Vienna and Lower Austria.
48.9% of Web development fans are female, 51.1% are male, with an average age of 39.4 years.
Web development fans show strongest brand affinity for Admiral Bundesliga (1.71×), Distance education (4.5×), and Innovation (2.32×) over the country average.
Web development fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Web development itself, the audience over-indexes on Distance education (4.5×), Innovation (2.32×), Hornbach (1.65×), and Austrian Airlines (1.57×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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