A data profile of the people who buy, follow and care about Admiral Bundesliga in Austria — modelled from more than twelve digital signal sources. Admiral Bundesliga has an estimated audience of 3,711,017 people in Austria.
The average Admiral Bundesliga fan in Austria is 34.2 years old, more male, and lives primarily in Styria.
The audience is concentrated in Styria, Vienna, Lower Austria.
Top brand affinities include Google Maps, FIFA World Cup, Marko Arnautovic, with strongest over-indexing on Google Maps (1.98× the country average).
Demographically, the Admiral Bundesliga audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Admiral Bundesliga fan in Austria is more male, around 34.2 years old, with strong Travelling tendencies and a notable affinity for Google Maps.
The key figures that characterise the Admiral Bundesliga profile in Austria.
26.1% are female, 73.9% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 34.2 |
| Estimated audience size | 3,711,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Admiral Bundesliga audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 90.8% |
| Germany | 5.6% |
| Switzerland | 0.8% |
Where the Admiral Bundesliga audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~800K | 2.11× | |
| 02 | Carinthia (state) | ~200K | 1.23× | |
| 03 | Burgenland | ~100K | 1.22× | |
| 04 | Lower Austria | ~500K | 0.95× | |
| 05 | Upper Austria | ~400K | 0.88× | |
| 06 | Vorarlberg | ~100K | 0.76× | |
| 07 | Vienna | ~500K | 0.72× | |
| 08 | Salzburg | ~200K | 0.71× | |
| 09 | Tyrol | ~100K | 0.43× |
The strongest cross-interests of the Admiral Bundesliga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SC Austria Lustenau | Sports | 7.20× | ||
| 02 | 2. Bundesliga | Sports | 7.20× | ||
| 03 | Sofascore | Sports | 5.59× | ||
| 04 | Manchester City F.C. | Sports | 4.48× | ||
| 05 | Marko Arnautovic | Sports | 4.41× | ||
| 06 | Austria national football team | Sports | 4.28× | ||
| 07 | TSV Hartberg | Sports | 4.22× | ||
| 08 | Ralf Rangnick | Sports | 4.14× | ||
| 09 | Bet365 | Games | 4.12× | ||
| 10 | Bundesliga | Sports | 3.97× | ||
| 11 | Leeds | Travel & Leisure | 3.85× | ||
| 12 | Borussia Dortmund | Sports | 3.63× | ||
| 13 | Oliver Glasner | Sports | 3.37× | ||
| 14 | SK Sturm Graz | Sports | 3.23× | ||
| 15 | FIFA World Cup | Sports | 2.82× | ||
| 16 | Interwetten | Games | 2.62× | ||
| 17 | UEFA Champions League | Sports | 2.58× | ||
| 18 | Real Madrid C.F. | Sports | 2.50× | ||
| 19 | Google Maps | Internet & Social Media | 1.98× | ||
| 20 | Kleine Zeitung | News | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.65× | |
| Luxury Orientation | PREMIUM | 1.62× | |
| Sustainability | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.75× |
Admiral Bundesliga has an estimated audience of 3,711,017 people in Austria, concentrated in Styria and Vienna.
26.1% of Admiral Bundesliga fans are female, 73.9% are male, with an average age of 34.2 years.
Admiral Bundesliga fans show strongest brand affinity for Google Maps (1.98×), FIFA World Cup (2.82×), and Marko Arnautovic (4.41×) over the country average.
Admiral Bundesliga fans in Austria are most concentrated in Styria (reach ~800K), Vienna (reach ~500K), and Lower Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Admiral Bundesliga itself, the audience over-indexes on FIFA World Cup (2.82×), Marko Arnautovic (4.41×), SK Sturm Graz (3.23×), and Austria national football team (4.28×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Admiral Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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