A data profile of the people who buy, follow and care about Real Madrid C.F. in Austria — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 1,663,790 people in Austria.
The average Real Madrid C.F. fan in Austria is 32.8 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include FIFA World Cup, Admiral Bundesliga, UEFA Champions League, with strongest over-indexing on FIFA World Cup (2.96× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Real Madrid C.F. fan in Austria is more male, around 32.8 years old, with strong Travelling tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Real Madrid C.F. profile in Austria.
28.2% are female, 71.8% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 32.8 |
| Estimated audience size | 1,663,790 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Real Madrid C.F. audience comes from Austria.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| Spain | 7.7% |
| United States | 7.5% |
Where the Real Madrid C.F. audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.21× | |
| 02 | Upper Austria | ~200K | 1.09× | |
| 03 | Vorarlberg | ~60K | 1.08× | |
| 04 | Tyrol | ~100K | 1.04× | |
| 05 | Styria | ~200K | 1.02× | |
| 06 | Lower Austria | ~200K | 0.95× | |
| 07 | Salzburg | ~100K | 0.91× | |
| 08 | Carinthia (state) | ~70K | 0.85× | |
| 09 | Burgenland | ~40K | 0.85× |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lionel Messi | Sports | 3.44× | ||
| 02 | Juventus F.C. | Sports | 3.38× | ||
| 03 | Liverpool F.C. | Sports | 3.14× | ||
| 04 | Cristiano Ronaldo | Sports | 3.11× | ||
| 05 | Premier League | Sports | 3.06× | ||
| 06 | Manchester United F.C. | Sports | 2.99× | ||
| 07 | FIFA World Cup | Sports | 2.96× | ||
| 08 | UEFA Champions League | Sports | 2.89× | ||
| 09 | FC Barcelona | Sports | 2.78× | ||
| 10 | UEFA Europa League | Sports | 2.65× | ||
| 11 | Manchester City F.C. | Sports | 2.60× | ||
| 12 | Marko Arnautovic | Sports | 2.57× | ||
| 13 | Borussia Dortmund | Sports | 2.56× | ||
| 14 | Galatasaray S.K. | Sports | 2.34× | ||
| 15 | FC Bayern Munich | Sports | 2.25× | ||
| 16 | David Alaba | Sports | 1.99× | ||
| 17 | Admiral Bundesliga | Sports | 1.95× | ||
| 18 | FC Red Bull Salzburg | Sports | 1.78× | ||
| 19 | Bwin | Games | 1.68× | ||
| 20 | Jannik Sinner | Sports | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.37× | |
| Luxury Orientation | PREMIUM | 1.11× | |
| Mindfulness | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.66× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.72× |
Real Madrid C.F. has an estimated audience of 1,663,790 people in Austria, concentrated in Vienna and Upper Austria.
28.2% of Real Madrid C.F. fans are female, 71.8% are male, with an average age of 32.8 years.
Real Madrid C.F. fans show strongest brand affinity for FIFA World Cup (2.96×), Admiral Bundesliga (1.95×), and UEFA Champions League (2.89×) over the country average.
Real Madrid C.F. fans in Austria are most concentrated in Vienna (reach ~400K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Real Madrid C.F. itself, the audience over-indexes on Admiral Bundesliga (1.95×), UEFA Champions League (2.89×), FC Bayern Munich (2.25×), and FC Barcelona (2.78×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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