A data profile of the people who buy, follow and care about Kleine Zeitung in Austria — modelled from more than twelve digital signal sources. Kleine Zeitung has an estimated audience of 5,658,568 people in Austria.
The average Kleine Zeitung fan in Austria is 38.4 years old, more female, and lives primarily in Styria.
The audience is concentrated in Styria, Vienna, Carinthia (state).
Top brand affinities include Admiral Bundesliga, FC Bayern Munich, Lieferando.de, with strongest over-indexing on Admiral Bundesliga (1.8× the country average).
Demographically, the Kleine Zeitung audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Kleine Zeitung fan in Austria is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Admiral Bundesliga.
The key figures that characterise the Kleine Zeitung profile in Austria.
55.8% are female, 44.2% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 38.4 |
| Estimated audience size | 5,658,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 17% |
Where the Kleine Zeitung audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~800K | 4.06× | |
| 02 | Carinthia (state) | ~400K | 2.90× | |
| 03 | Burgenland | ~70K | 0.46× | |
| 04 | Vienna | ~500K | 0.44× | |
| 05 | Tyrol | ~100K | 0.27× | |
| 06 | Lower Austria | ~200K | 0.26× | |
| 07 | Upper Austria | ~200K | 0.26× | |
| 08 | Salzburg | ~80K | 0.22× | |
| 09 | Vorarlberg | ~30K | 0.17× |
The strongest cross-interests of the Kleine Zeitung audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Bayern Munich | Sports | 2.38× | ||
| 02 | Lieferando.de | Food & Beverages | 2.38× | ||
| 03 | Transfermarkt | Sports | 2.38× | ||
| 04 | Carcare | Cars & Mobility | 2.38× | ||
| 05 | Michael Schumacher | Sports | 2.38× | ||
| 06 | Hatchback | Cars & Mobility | 2.33× | ||
| 07 | Borussia Dortmund | Sports | 2.24× | ||
| 08 | Marcel Hirscher | Sports | 2.21× | ||
| 09 | Bet-at-home.com | Games | 2.16× | ||
| 10 | TSV Hartberg | Sports | 2.04× | ||
| 11 | Max Verstappen | Sports | 1.85× | ||
| 12 | Mikaela Shiffrin | Sports | 1.85× | ||
| 13 | Admiral Bundesliga | Sports | 1.80× | ||
| 14 | Lindsey Vonn | Sports | 1.66× | ||
| 15 | FIS Alpine Ski World Cup | Sports | 1.58× | ||
| 16 | Hiking boot | Fashion & Accessoires | 1.58× | ||
| 17 | Concerts | Music & Radio | 1.56× | ||
| 18 | Felix Baumgartner | Sports | 1.55× | ||
| 19 | SK Sturm Graz | Sports | 1.52× | ||
| 20 | Sustainable energy | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.38× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.87× |
Kleine Zeitung has an estimated audience of 5,658,568 people in Austria, concentrated in Styria and Vienna.
55.8% of Kleine Zeitung fans are female, 44.2% are male, with an average age of 38.4 years.
Kleine Zeitung fans show strongest brand affinity for Admiral Bundesliga (1.8×), FC Bayern Munich (2.38×), and Lieferando.de (2.38×) over the country average.
Kleine Zeitung fans in Austria are most concentrated in Styria (reach ~800K), Vienna (reach ~500K), and Carinthia (state) (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Kleine Zeitung itself, the audience over-indexes on FC Bayern Munich (2.38×), Lieferando.de (2.38×), SK Sturm Graz (1.52×), and Transfermarkt (2.38×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Kleine Zeitung. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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