A data profile of the people who buy, follow and care about FIS Alpine Ski World Cup in Austria — modelled from more than twelve digital signal sources. FIS Alpine Ski World Cup has an estimated audience of 1,441,140 people in Austria.
FIS Alpine Ski World Cup has an estimated audience of 1,441,140 people in Austria. 46.3% are female, 53.7% are male, average age 37.6. Top brand affinities: Lindsey Vonn, Mikaela Shiffrin, Marcel Hirscher, Manuel Feller, Kleine Zeitung.
Top brand affinities include Lindsey Vonn, Mikaela Shiffrin, Marcel Hirscher, with strongest over-indexing on Lindsey Vonn (4.98× the country average).
Demographically, the FIS Alpine Ski World Cup audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
The typical FIS Alpine Ski World Cup fan in Austria is balanced, around 37.6 years old, with strong Mindfulness tendencies and a notable affinity for Lindsey Vonn.
The key figures that characterise the FIS Alpine Ski World Cup profile in Austria.
46.3% are female, 53.7% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 37.6 |
| Estimated audience size | 1,441,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide FIS Alpine Ski World Cup audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.0% |
| Italy | 15.1% |
| Germany | 9.5% |
The strongest cross-interests of the FIS Alpine Ski World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manuel Feller | Sports | 5.96× | ||
| 02 | Vincent Kriechmayr | Sports | 5.74× | ||
| 03 | Stephanie Venier | Sports | 5.74× | ||
| 04 | Mikaela Shiffrin | Sports | 5.67× | ||
| 05 | Felix Neureuther | Sports | 5.63× | ||
| 06 | Henrik Kristoffersen | Sports | 5.57× | ||
| 07 | Marco Odermatt | Sports | 5.20× | ||
| 08 | Österreichischer Skiverband | Sports | 5.07× | ||
| 09 | Marcel Hirscher | Sports | 5.03× | ||
| 10 | Lindsey Vonn | Sports | 4.98× | ||
| 11 | David Alaba | Sports | 2.92× | ||
| 12 | FC Red Bull Salzburg | Sports | 2.51× | ||
| 13 | SK Sturm Graz | Sports | 2.39× | ||
| 14 | Salzburg | Travel & Leisure | 2.37× | ||
| 15 | Felix Baumgartner | Sports | 2.35× | ||
| 16 | Winter sport | Sports | 2.34× | ||
| 17 | Soccer | Sports | 2.24× | ||
| 18 | Admiral Bundesliga | Sports | 1.76× | ||
| 19 | GMX Mail | Internet & Social Media | 1.64× | ||
| 20 | Kleine Zeitung | News | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.59× | |
| Early Adopter Mentality | POWER | 1.48× | |
| Price Sensitivity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Healthy Lifestyle | BALANCE | 0.58× | |
| Luxury Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for FIS Alpine Ski World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.