A data profile of the people who buy, follow and care about Lindsey Vonn in Austria — modelled from more than twelve digital signal sources. Lindsey Vonn has an estimated audience of 1,404,421 people in Austria.
The average Lindsey Vonn fan in Austria is 34.4 years old, more male, and lives primarily in Styria.
The audience is concentrated in Styria, Vienna, Lower Austria.
Top brand affinities include FIS Alpine Ski World Cup, Mikaela Shiffrin, Marcel Hirscher, with strongest over-indexing on FIS Alpine Ski World Cup (19.05× the country average).
Demographically, the Lindsey Vonn audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Lindsey Vonn fan in Austria is more male, around 34.4 years old, with strong Mindfulness tendencies and a notable affinity for FIS Alpine Ski World Cup.
The key figures that characterise the Lindsey Vonn profile in Austria.
38.7% are female, 61.3% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 34.4 |
| Estimated audience size | 1,404,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Lindsey Vonn audience comes from Austria.
| Country | Share |
|---|---|
| United States | 37.2% |
| Germany | 19.7% |
| Italy | 8.7% |
Where the Lindsey Vonn audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.31× | |
| 02 | Tyrol | ~100K | 1.27× | |
| 03 | Salzburg | ~100K | 1.19× | |
| 04 | Carinthia (state) | ~70K | 0.98× | |
| 05 | Upper Austria | ~200K | 0.92× | |
| 06 | Vorarlberg | ~40K | 0.89× | |
| 07 | Lower Austria | ~200K | 0.87× | |
| 08 | Burgenland | ~30K | 0.80× | |
| 09 | Vienna | ~200K | 0.78× |
The strongest cross-interests of the Lindsey Vonn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mikaela Shiffrin | Sports | 27.10× | ||
| 02 | FIS Alpine Ski World Cup | Sports | 19.05× | ||
| 03 | Anna Veith | Sports | 13.42× | ||
| 04 | Marcel Hirscher | Sports | 11.71× | ||
| 05 | Manuel Feller | Sports | 11.24× | ||
| 06 | Katharina Liensberger | Sports | 10.28× | ||
| 07 | Marco Odermatt | Sports | 9.86× | ||
| 08 | Vincent Kriechmayr | Sports | 9.45× | ||
| 09 | Stephanie Venier | Sports | 9.45× | ||
| 10 | Österreichischer Skiverband | Sports | 8.37× | ||
| 11 | David Alaba | Sports | 3.44× | ||
| 12 | Kronen Zeitung | News | 2.66× | ||
| 13 | Bwin | Games | 2.15× | ||
| 14 | GMX Mail | Internet & Social Media | 2.10× | ||
| 15 | Heute | Movies & TV | 2.01× | ||
| 16 | Soccer | Sports | 1.99× | ||
| 17 | FIFA World Cup | Sports | 1.87× | ||
| 18 | Kleine Zeitung | News | 1.66× | ||
| 19 | Google Maps | Internet & Social Media | 1.64× | ||
| 20 | YouTube | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.31× | |
| Urban Lifestyle | OPEN | 2.12× | |
| Price Sensitivity | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Travelling | THRILL | 1.15× | |
| Healthy Lifestyle | BALANCE | 1.23× |
Lindsey Vonn has an estimated audience of 1,404,421 people in Austria, concentrated in Styria and Vienna.
38.7% of Lindsey Vonn fans are female, 61.3% are male, with an average age of 34.4 years.
Lindsey Vonn fans show strongest brand affinity for FIS Alpine Ski World Cup (19.05×), Mikaela Shiffrin (27.1×), and Marcel Hirscher (11.71×) over the country average.
Lindsey Vonn fans in Austria are most concentrated in Styria (reach ~200K), Vienna (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lindsey Vonn itself, the audience over-indexes on Mikaela Shiffrin (27.1×), Marcel Hirscher (11.71×), Kronen Zeitung (2.66×), and Heute (2.01×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Lindsey Vonn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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