Rascasse Audience Intelligence

GMX Mail Audience in Austria

A data profile of the people who buy, follow and care about GMX Mail in Austria — modelled from more than twelve digital signal sources. GMX Mail has an estimated audience of 2,837,160 people in Austria.

#15among Website / Newspaper / Magazine in Austria#9in Internet & Social Media

The average GMX Mail fan in Austria is 45.9 years old, more female, and lives primarily in Vienna.

The audience is concentrated in Vienna, Lower Austria, Styria.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the GMX Mail profile in Austria.

Audience size
2.8M
in Austria
Gender
59.1%♀
40.9% male
Age
45.9
average years
Country rank
#80
Website / Newspaper / Magazine in Austria
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of GMX Mail

59.1% are female, 40.9% are male, average age 45.9.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for GMX Mail audience in Austria
MetricValue
Female59.1%
Male40.9%
Average age45.9
Estimated audience size2,837,160
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the GMX Mail audience in Austria
Age bracketShare%
16-1910%
20-2913%
30-3915%
40-4923%
50+39%
Fig. 04

Worldwide distribution

23.1%

of the worldwide GMX Mail audience comes from Austria.

Worldwide audience distribution share by country for GMX Mail
CountryShare
Germany51.3%
Austria23.1%
Switzerland11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Austria average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GMX Mail audience in Austria is strongest.

Fig. 05

Top regions by affinity

GMX Mail fans by region: top regions in Austria
#RegionReachAffinity×
01Burgenland~90K1.26×
02Lower Austria~500K1.18×
03Styria~400K1.17×
04Carinthia (state)~200K1.12×
05Upper Austria~400K1.10×
06Salzburg~200K0.90×
07Vienna~500K0.86×
08Tyrol~200K0.82×
09Vorarlberg~60K0.59×
Appendix

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How to read this data

Audience size is the estimated number of people in Austria who actively search for GMX Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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