A data profile of the people who buy, follow and care about Heute (newspaper) in Austria — modelled from more than twelve digital signal sources. Heute (newspaper) has an estimated audience of 17,740,560 people in Austria.
Heute (newspaper) has an estimated audience of 17,740,560 people in Austria. Top regions: Vienna, Lower Austria, Upper Austria.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
The key figures that characterise the Heute (newspaper) profile in Austria.
| Metric | Value |
|---|---|
| Estimated audience size | 17,740,560 |
Where the Heute (newspaper) audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~1M | 2.30× | |
| 02 | Vienna | ~1.5M | 1.76× | |
| 03 | Burgenland | ~200K | 1.69× | |
| 04 | Upper Austria | ~900K | 0.90× | |
| 05 | Styria | ~800K | 0.79× | |
| 06 | Carinthia (state) | ~400K | 0.51× | |
| 07 | Tyrol | ~500K | 0.38× | |
| 08 | Salzburg | ~500K | 0.38× | |
| 09 | Vorarlberg | ~200K | 0.31× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Heute (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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