A data profile of the people who buy, follow and care about Bild in Austria — modelled from more than twelve digital signal sources. Bild has an estimated audience of 8,449,124 people in Austria.
The average Bild fan in Austria is 40.4 years old, balanced, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Vienna, Lower Austria.
Top brand affinities include Heute, Kronen Zeitung, GMX Mail, with strongest over-indexing on Heute (2.06× the country average).
Demographically, the Bild audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Bild fan in Austria is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Heute.
The key figures that characterise the Bild profile in Austria.
54.1% are female, 45.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 40.4 |
| Estimated audience size | 8,449,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Bild audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 34.5% |
| Switzerland | 13.2% |
| Austria | 12.5% |
Where the Bild audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~500K | 1.79× | |
| 02 | Vorarlberg | ~200K | 1.62× | |
| 03 | Salzburg | ~500K | 1.25× | |
| 04 | Upper Austria | ~900K | 0.89× | |
| 05 | Carinthia (state) | ~400K | 0.86× | |
| 06 | Burgenland | ~200K | 0.72× | |
| 07 | Styria | ~700K | 0.69× | |
| 08 | Lower Austria | ~800K | 0.66× | |
| 09 | Vienna | ~900K | 0.52× |
The strongest cross-interests of the Bild audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Die Welt | News | 2.97× | ||
| 02 | Tabloid (newspaper format) | Literature | 2.85× | ||
| 03 | Let's Dance (German TV series) | Movies & TV | 2.83× | ||
| 04 | BUNTE.de | Internet & Social Media | 2.83× | ||
| 05 | GMX Mail | Internet & Social Media | 2.42× | ||
| 06 | News magazine | News | 2.34× | ||
| 07 | Kronen Zeitung | News | 2.14× | ||
| 08 | Der Standard | News | 2.13× | ||
| 09 | Victoria Swarovski | Internet & Social Media | 2.07× | ||
| 10 | Heute | Movies & TV | 2.06× | ||
| 11 | Die Presse | News | 1.96× | ||
| 12 | News broadcasting | Business & Career | 1.96× | ||
| 13 | Schlager music | Music & Radio | 1.80× | ||
| 14 | David Alaba | Sports | 1.73× | ||
| 15 | FC Bayern Munich | Sports | 1.66× | ||
| 16 | FIS Alpine Ski World Cup | Sports | 1.65× | ||
| 17 | Bwin | Games | 1.60× | ||
| 18 | German language | Politics & Society | 1.58× | ||
| 19 | Lindsey Vonn | Sports | 1.58× | ||
| 20 | Austrian Airlines | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Mindfulness | BALANCE | 1.14× | |
| Early Adopter Mentality | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.33× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Sustainability | BALANCE | 0.67× |
Bild has an estimated audience of 8,449,124 people in Austria, concentrated in Upper Austria and Vienna.
54.1% of Bild fans are female, 45.9% are male, with an average age of 40.4 years.
Bild fans show strongest brand affinity for Heute (2.06×), Kronen Zeitung (2.14×), and GMX Mail (2.42×) over the country average.
Bild fans in Austria are most concentrated in Upper Austria (reach ~900K), Vienna (reach ~900K), and Lower Austria (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Bild itself, the audience over-indexes on Kronen Zeitung (2.14×), GMX Mail (2.42×), Der Standard (2.13×), and Bwin (1.6×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Bild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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