A data profile of the people who buy, follow and care about Die Presse in Austria — modelled from more than twelve digital signal sources. Die Presse has an estimated audience of 1,310,964 people in Austria.
The average Die Presse fan in Austria is 41.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Demographically, the Die Presse audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
The key figures that characterise the Die Presse profile in Austria.
49.7% are female, 50.3% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.1 |
| Estimated audience size | 1,310,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Die Presse audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 82.4% |
| Germany | 5.1% |
| Hungary | 2.5% |
Where the Die Presse audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~300K | 1.47× | |
| 02 | Vienna | ~400K | 1.36× | |
| 03 | Burgenland | ~40K | 1.33× | |
| 04 | Styria | ~200K | 1.10× | |
| 05 | Upper Austria | ~200K | 0.98× | |
| 06 | Carinthia (state) | ~50K | 0.79× | |
| 07 | Tyrol | ~60K | 0.69× | |
| 08 | Vorarlberg | ~30K | 0.67× | |
| 09 | Salzburg | ~50K | 0.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Urban Lifestyle | OPEN | 0.71× | |
| Price Sensitivity | PREMIUM | 0.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.01× | |
| Travelling | THRILL | 0.55× | |
| Luxury Orientation | PREMIUM | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Die Presse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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