A data profile of the people who buy, follow and care about Dnevni avaz in Austria — modelled from more than twelve digital signal sources. Dnevni avaz has an estimated audience of 972,846 people in Austria.
The average Dnevni avaz fan in Austria is 44.3 years old, balanced, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Vienna, Styria.
Top brand affinities include WhatsApp, Lidl, AutoScout24, with strongest over-indexing on WhatsApp (3.17× the country average).
Demographically, the Dnevni avaz audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Dnevni avaz fan in Austria is balanced, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Dnevni avaz profile in Austria.
47.9% are female, 52.1% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 44.3 |
| Estimated audience size | 972,846 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 32% | |
| 50+ | 25% |
of the worldwide Dnevni avaz audience comes from Austria.
| Country | Share |
|---|---|
| Bosnia and Herzegovina | 49.9% |
| Germany | 12.7% |
| Austria | 7.1% |
Where the Dnevni avaz audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.57× | |
| 02 | Carinthia (state) | ~70K | 1.45× | |
| 03 | Salzburg | ~70K | 1.15× | |
| 04 | Styria | ~100K | 1.13× | |
| 05 | Vienna | ~200K | 1.01× | |
| 06 | Vorarlberg | ~30K | 0.89× | |
| 07 | Tyrol | ~50K | 0.71× | |
| 08 | Lower Austria | ~100K | 0.69× | |
| 09 | Burgenland | ~10K | 0.45× |
The strongest cross-interests of the Dnevni avaz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabloid (newspaper format) | Literature | 5.23× | ||
| 02 | Virtual reality | Technology & Electronics | 3.95× | ||
| 03 | Internet & Social Media | 3.17× | |||
| 04 | AutoScout24 | Cars & Mobility | 2.86× | ||
| 05 | EBay | Shopping | 2.59× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.35× | ||
| 07 | Coupons | Shopping | 2.26× | ||
| 08 | Hair products | Beauty & Wellness | 2.21× | ||
| 09 | Home Appliances | Home & Garden | 2.18× | ||
| 10 | Lidl | Shopping | 2.12× | ||
| 11 | Deichmann | Shopping | 1.95× | ||
| 12 | Boutiques | Fashion & Accessoires | 1.87× | ||
| 13 | Shoes | Fashion & Accessoires | 1.83× | ||
| 14 | Coffee | Food & Beverages | 1.81× | ||
| 15 | Politics | Politics & Society | 1.79× | ||
| 16 | Cooking | Food & Beverages | 1.78× | ||
| 17 | Pop music | Music & Radio | 1.71× | ||
| 18 | Home improvement | Home & Garden | 1.70× | ||
| 19 | Kitchen | Home & Garden | 1.69× | ||
| 20 | Rock music | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.58× | |
| Need for Security | CONSERVATISM | 1.54× | |
| Design Affinity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.41× | |
| Mindfulness | BALANCE | 0.56× | |
| Risk Appetite | THRILL | 0.60× |
Dnevni avaz has an estimated audience of 972,846 people in Austria, concentrated in Upper Austria and Vienna.
47.9% of Dnevni avaz fans are female, 52.1% are male, with an average age of 44.3 years.
Dnevni avaz fans show strongest brand affinity for WhatsApp (3.17×), Lidl (2.12×), and AutoScout24 (2.86×) over the country average.
Dnevni avaz fans in Austria are most concentrated in Upper Austria (reach ~200K), Vienna (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Dnevni avaz itself, the audience over-indexes on Lidl (2.12×), AutoScout24 (2.86×), Tabloid (newspaper format) (5.23×), and EBay (2.59×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Dnevni avaz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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