A data profile of the people who buy, follow and care about Hair products in Austria — modelled from more than twelve digital signal sources. Hair products has an estimated audience of 1,794,336 people in Austria.
The average Hair products fan in Austria is 40.9 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Heute, Spar (retailer), Billa (supermarket), with strongest over-indexing on Heute (1.53× the country average).
Demographically, the Hair products audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Hair products fan in Austria is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Heute.
The key figures that characterise the Hair products profile in Austria.
71.9% are female, 28.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 40.9 |
| Estimated audience size | 1,794,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Hair products audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.7% |
| Japan | 4.9% |
| United Kingdom | 4.6% |
Where the Hair products audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~500K | 1.32× | |
| 02 | Burgenland | ~50K | 1.10× | |
| 03 | Vorarlberg | ~70K | 1.05× | |
| 04 | Carinthia (state) | ~90K | 1.02× | |
| 05 | Salzburg | ~100K | 1.00× | |
| 06 | Tyrol | ~100K | 0.95× | |
| 07 | Upper Austria | ~200K | 0.94× | |
| 08 | Lower Austria | ~200K | 0.93× | |
| 09 | Styria | ~200K | 0.92× |
The strongest cross-interests of the Hair products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hairstyle | Beauty & Wellness | 2.44× | ||
| 02 | Footwear | Fashion & Accessoires | 2.16× | ||
| 03 | Deichmann | Shopping | 2.13× | ||
| 04 | Müller (company) | Food & Beverages | 1.94× | ||
| 05 | Shoes | Fashion & Accessoires | 1.89× | ||
| 06 | Internet & Social Media | 1.87× | |||
| 07 | IKEA | Home & Garden | 1.86× | ||
| 08 | McDonald's | Food & Beverages | 1.72× | ||
| 09 | Billa (supermarket) | Shopping | 1.71× | ||
| 10 | Spar (retailer) | Shopping | 1.68× | ||
| 11 | Internet & Social Media | 1.66× | |||
| 12 | Cosmetics | Beauty & Wellness | 1.66× | ||
| 13 | Obi (store) | Shopping | 1.65× | ||
| 14 | Internet & Social Media | 1.59× | |||
| 15 | Germany | Travel & Leisure | 1.58× | ||
| 16 | Amazon.com | Shopping | 1.57× | ||
| 17 | Kronen Zeitung | News | 1.54× | ||
| 18 | Bild | News | 1.54× | ||
| 19 | Heute | Movies & TV | 1.53× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.38× | |
| Early Adopter Mentality | POWER | 1.33× | |
| Price Sensitivity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.51× | |
| Healthy Lifestyle | BALANCE | 0.55× | |
| Social Media Usage | JOY | 0.63× |
Hair products has an estimated audience of 1,794,336 people in Austria, concentrated in Vienna and Lower Austria.
71.9% of Hair products fans are female, 28.1% are male, with an average age of 40.9 years.
Hair products fans show strongest brand affinity for Heute (1.53×), Spar (retailer) (1.68×), and Billa (supermarket) (1.71×) over the country average.
Hair products fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Hair products itself, the audience over-indexes on Spar (retailer) (1.68×), Billa (supermarket) (1.71×), Kronen Zeitung (1.54×), and Amazon.com (1.57×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Hair products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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