A data profile of the people who buy, follow and care about Cosmetics in Austria — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 2,810,517 people in Austria.
The average Cosmetics fan in Austria is 41.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Natural skin care, Sephora, Urban Outfitters, with strongest over-indexing on Natural skin care (1.58× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Cosmetics fan in Austria is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Natural skin care.
The key figures that characterise the Cosmetics profile in Austria.
67.4% are female, 32.6% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 41.3 |
| Estimated audience size | 2,810,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Cosmetics audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
Where the Cosmetics audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~80K | 1.14× | |
| 02 | Vienna | ~600K | 1.10× | |
| 03 | Tyrol | ~200K | 1.03× | |
| 04 | Vorarlberg | ~100K | 1.03× | |
| 05 | Lower Austria | ~400K | 1.01× | |
| 06 | Salzburg | ~200K | 1.00× | |
| 07 | Carinthia (state) | ~100K | 0.99× | |
| 08 | Upper Austria | ~300K | 0.89× | |
| 09 | Styria | ~300K | 0.87× |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ADULT. | Music & Radio | 1.59× | ||
| 02 | xlaeta | Travel & Leisure | 1.59× | ||
| 03 | Xeno & Oaklander | Music & Radio | 1.59× | ||
| 04 | Natural skin care | Beauty & Wellness | 1.58× | ||
| 05 | Sol de Janeiro | Beauty & Wellness | 1.58× | ||
| 06 | Beauty of Joseon | Beauty & Wellness | 1.58× | ||
| 07 | bilou | Beauty & Wellness | 1.58× | ||
| 08 | Biodance | Beauty & Wellness | 1.58× | ||
| 09 | Therabody | Beauty & Wellness | 1.58× | ||
| 10 | Gladskin | Beauty & Wellness | 1.58× | ||
| 11 | Chāmpo | Beauty & Wellness | 1.58× | ||
| 12 | Natrue | Food & Beverages | 1.58× | ||
| 13 | Sephora | Shopping | 1.55× | ||
| 14 | Zoella | Internet & Social Media | 1.55× | ||
| 15 | Jung Saem Mool | Beauty & Wellness | 1.55× | ||
| 16 | Make Up For Ever | Beauty & Wellness | 1.54× | ||
| 17 | Garnier | Beauty & Wellness | 1.54× | ||
| 18 | Not Your Mother's | Beauty & Wellness | 1.53× | ||
| 19 | Urban Outfitters | Shopping | 1.51× | ||
| 20 | Television producer | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.51× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Early Adopter Mentality | POWER | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.31× | |
| Urban Lifestyle | OPEN | 0.57× | |
| Social Media Usage | JOY | 0.66× |
Cosmetics has an estimated audience of 2,810,517 people in Austria, concentrated in Vienna and Lower Austria.
67.4% of Cosmetics fans are female, 32.6% are male, with an average age of 41.3 years.
Cosmetics fans show strongest brand affinity for Natural skin care (1.58×), Sephora (1.55×), and Urban Outfitters (1.51×) over the country average.
Cosmetics fans in Austria are most concentrated in Vienna (reach ~600K), Lower Austria (reach ~400K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cosmetics itself, the audience over-indexes on Sephora (1.55×), Urban Outfitters (1.51×), Sol de Janeiro (1.58×), and Make Up For Ever (1.54×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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