A data profile of the people who buy, follow and care about Cosmetics in Italy — modelled from more than twelve digital signal sources. Cosmetics has an estimated audience of 27,137,850 people in Italy.
The average Cosmetics fan in Italy is 42.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pretty Nails, Manicure & Pedicure, Hair Extensions, with strongest over-indexing on Pretty Nails (1.91× the country average).
Demographically, the Cosmetics audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cosmetics fan in Italy is more female, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for Pretty Nails.
The key figures that characterise the Cosmetics profile in Italy.
64.9% are female, 35.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 42.9 |
| Estimated audience size | 27,137,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Cosmetics audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
Where the Cosmetics audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~400K | 3.09× | |
| 02 | Liguria | ~900K | 1.19× | |
| 03 | Lombardy | ~5M | 1.07× | |
| 04 | Abruzzo | ~600K | 0.99× | |
| 05 | Lazio | ~3M | 0.98× | |
| 06 | Aosta Valley | ~70K | 0.98× | |
| 07 | Molise | ~100K | 0.96× | |
| 08 | Puglia | ~2M | 0.95× | |
| 09 | Trentino-Alto Adige/Südtirol | ~500K | 0.93× | |
| 10 | Campania | ~3M | 0.91× | |
| 11 | Tuscany | ~1.5M | 0.91× | |
| 12 | Umbria | ~400K | 0.91× | |
| 13 | Marche | ~600K | 0.88× | |
| 14 | Veneto | ~2M | 0.87× | |
| 15 | Calabria | ~700K | 0.87× | |
| 16 | Sicilia | ~2M | 0.85× | |
| 17 | Friuli-Venezia Giulia | ~400K | 0.85× | |
| 18 | Emilia-Romagna | ~2M | 0.81× | |
| 19 | Piedmont | ~1.5M | 0.81× | |
| 20 | Sardinia | ~600K | 0.81× |
The strongest cross-interests of the Cosmetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digi 24 | Movies & TV | 2.12× | ||
| 02 | Libertatea | News | 2.07× | ||
| 03 | Pretty Nails | Beauty & Wellness | 1.91× | ||
| 04 | Long Lashes | Beauty & Wellness | 1.78× | ||
| 05 | Makeup Lessons | Beauty & Wellness | 1.68× | ||
| 06 | Romanian language | Politics & Society | 1.66× | ||
| 07 | Max Factor | Beauty & Wellness | 1.65× | ||
| 08 | Counties of Romania | Politics & Society | 1.65× | ||
| 09 | Pakistani clothing | Fashion & Accessoires | 1.64× | ||
| 10 | Hair Extensions | Beauty & Wellness | 1.59× | ||
| 11 | Lip balm | Beauty & Wellness | 1.59× | ||
| 12 | Microblade technology | Business & Career | 1.58× | ||
| 13 | Manicure & Pedicure | Beauty & Wellness | 1.57× | ||
| 14 | Hair Stylists | Beauty & Wellness | 1.56× | ||
| 15 | Gel nails | Beauty & Wellness | 1.55× | ||
| 16 | Rouge (cosmetics) | Beauty & Wellness | 1.55× | ||
| 17 | Nail clipper | Beauty & Wellness | 1.54× | ||
| 18 | Pics Nails Tira Fuori Le Unghie | Topic | 1.54× | ||
| 19 | MoneyGram | Business & Career | 1.52× | ||
| 20 | Social dance | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.06× | |
| Creativity | OPEN | 1.01× | |
| Price Sensitivity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Urban Lifestyle | OPEN | 0.79× |
Cosmetics has an estimated audience of 27,137,850 people in Italy, concentrated in Lombardy and Lazio.
64.9% of Cosmetics fans are female, 35.1% are male, with an average age of 42.9 years.
Cosmetics fans show strongest brand affinity for Pretty Nails (1.91×), Manicure & Pedicure (1.57×), and Hair Extensions (1.59×) over the country average.
Cosmetics fans in Italy are most concentrated in Lombardy (reach ~5M), Lazio (reach ~3M), and Campania (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Cosmetics itself, the audience over-indexes on Manicure & Pedicure (1.57×), Hair Extensions (1.59×), Makeup Lessons (1.68×), and Long Lashes (1.78×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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