Cosmetics Audience in Italy
Cosmetics has an estimated audience of 27,137,850 people in Italy. 64.9% are female, 35.1% are male, average age 42.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Pretty Nails, Manicure & Pedicure, Hair Extensions, Makeup Lessons, Long Lashes.
The average Cosmetics fan in Italy is 42.9 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Pretty Nails, Manicure & Pedicure, Hair Extensions, with strongest over-indexing on Pretty Nails (1.91× the country average). Demographically, the Cosmetics audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Cosmetics fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 42.9 |
| Estimated audience size | 27,137,850 |
Audience persona
The typical Cosmetics fan in Italy is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Pretty Nails.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 5,120,370 | 1.07× |
| Lazio | 3,228,851 | 0.97× |
| Campania | 2,676,534 | 0.88× |
| Sicilia | 1,827,546 | 0.78× |
| Veneto | 1,764,216 | 0.82× |
| Puglia | 1,740,734 | 0.93× |
| Emilia-Romagna | 1,628,699 | 0.74× |
| Tuscany | 1,557,196 | 0.87× |
| Piedmont | 1,460,390 | 0.73× |
| Liguria | 1,000,618 | 1.31× |
| Abruzzo | 582,453 | 0.97× |
| Calabria | 573,494 | 0.69× |
| Marche | 500,800 | 0.74× |
| Trentino-Alto Adige/Südtirol | 419,371 | 0.82× |
| Basilicata | 402,638 | 4.5× |
| Sardinia | 358,628 | 0.47× |
| Umbria | 308,215 | 0.7× |
| Friuli-Venezia Giulia | 238,779 | 0.47× |
| Molise | 88,694 | 0.69× |
| Aosta Valley | 59,172 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pretty Nails | 1.91× | Beauty & Wellness |
| Manicure & Pedicure | 1.57× | Beauty & Wellness |
| Hair Extensions | 1.59× | Beauty & Wellness |
| Makeup Lessons | 1.68× | Beauty & Wellness |
| Long Lashes | 1.78× | Beauty & Wellness |
| Social dance | 1.51× | Sports |
| Romanian language | 1.66× | Politics & Society |
| Lip balm | 1.59× | Beauty & Wellness |
| Microblade technology | 1.58× | Business & Career |
| Hair Stylists | 1.56× | Beauty & Wellness |
| Max Factor | 1.65× | Beauty & Wellness |
| MoneyGram | 1.52× | Business & Career |
| Nail clipper | 1.54× | Beauty & Wellness |
| Pakistani clothing | 1.64× | Fashion & Accessoires |
| Gel nails | 1.55× | Beauty & Wellness |
| Rouge (cosmetics) | 1.55× | Beauty & Wellness |
| Pics Nails Tira Fuori Le Unghie | 1.54× | |
| Digi 24 | 2.12× | Movies & TV |
| Libertatea | 2.07× | News |
| Counties of Romania | 1.65× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.19 |
| Travelling | THRILL | 1.06 |
| Luxury Orientation | PREMIUM | 1.02 |
| Social Media Usage | JOY | 0.98 |
| Price Sensitivity | PREMIUM | 0.96 |
| Pet Ownership | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 5.5% |
| India | 4.5% |
See Cosmetics audiences in other countries
More Cosmetics audiences in Italy
- Permanent makeup (7,382,177)
- Eyelash (7,139,398)
- Eyebrow (6,539,932)
- Makeup Tutorials (5,629,761)
- Lipstick (5,606,057)
Frequently asked questions
How many fans does Cosmetics have in Italy?
Cosmetics has an estimated audience of 27,137,850 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Cosmetics fans?
64.9% of Cosmetics fans are female, 35.1% are male, with an average age of 42.9 years.
Which brands do Cosmetics fans like most?
Cosmetics fans show strongest brand affinity for Pretty Nails (1.91×), Manicure & Pedicure (1.57×), and Hair Extensions (1.59×) over the country average.
Where do Cosmetics fans live in Italy?
Cosmetics fans in Italy are most concentrated in Lombardy (reach 5,120,370), Lazio (reach 3,228,851), and Campania (reach 2,676,534). These three regions account for the largest share of the active audience.
What other brands do Cosmetics fans also like?
Beyond Cosmetics itself, the audience over-indexes on Manicure & Pedicure (1.57×), Hair Extensions (1.59×), Makeup Lessons (1.68×), and Long Lashes (1.78×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.