A data profile of the people who buy, follow and care about Pretty Nails in Italy — modelled from more than twelve digital signal sources. Pretty Nails has an estimated audience of 3,631,866 people in Italy.
The average Pretty Nails fan in Italy is 36.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Pedicure, Shellac, Nail salon, with strongest over-indexing on Pedicure (13.89× the country average).
Demographically, the Pretty Nails audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Pretty Nails fan in Italy is more female, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Pedicure.
The key figures that characterise the Pretty Nails profile in Italy.
74.7% are female, 25.3% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 36.8 |
| Estimated audience size | 3,631,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Pretty Nails audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 13.1% |
| Japan | 11.0% |
Where the Pretty Nails audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.55× | |
| 02 | Calabria | ~100K | 1.08× | |
| 03 | Trentino-Alto Adige/Südtirol | ~70K | 1.07× | |
| 04 | Friuli-Venezia Giulia | ~70K | 1.06× | |
| 05 | Abruzzo | ~80K | 1.05× | |
| 06 | Marche | ~90K | 1.02× | |
| 07 | Sardinia | ~100K | 1.01× | |
| 08 | Liguria | ~100K | 1.01× | |
| 09 | Puglia | ~200K | 0.96× | |
| 10 | Sicilia | ~300K | 0.95× | |
| 11 | Piedmont | ~300K | 0.94× | |
| 12 | Tuscany | ~200K | 0.94× | |
| 13 | Emilia-Romagna | ~300K | 0.93× | |
| 14 | Veneto | ~300K | 0.93× | |
| 15 | Lazio | ~400K | 0.89× |
The strongest cross-interests of the Pretty Nails audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunless tanning | Beauty & Wellness | 19.34× | ||
| 02 | Pedicure | Beauty & Wellness | 13.89× | ||
| 03 | Electric toothbrush | Health | 13.47× | ||
| 04 | Business intelligence | Business & Career | 12.61× | ||
| 05 | Shellac | Beauty & Wellness | 11.34× | ||
| 06 | Hair Extensions | Beauty & Wellness | 10.93× | ||
| 07 | Nail clipper | Beauty & Wellness | 10.76× | ||
| 08 | Chocolate brownie | Food & Beverages | 10.31× | ||
| 09 | Curly Hair | Beauty & Wellness | 9.70× | ||
| 10 | Nail salon | Beauty & Wellness | 8.54× | ||
| 11 | Slim-fit pants | Fashion & Accessoires | 8.38× | ||
| 12 | Artificial nails | Beauty & Wellness | 7.45× | ||
| 13 | Eyelash extensions | Beauty & Wellness | 5.83× | ||
| 14 | Lip gloss | Beauty & Wellness | 5.66× | ||
| 15 | Manicure | Beauty & Wellness | 5.10× | ||
| 16 | Eye shadow | Beauty & Wellness | 4.75× | ||
| 17 | Confectionery | Food & Beverages | 3.84× | ||
| 18 | The Bold and the Beautiful | Movies & TV | 3.36× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 2.54× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.91× | |
| Quality Awareness | PREMIUM | 1.79× | |
| Extroversion | THRILL | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.72× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Travelling | THRILL | 0.88× |
Pretty Nails has an estimated audience of 3,631,866 people in Italy, concentrated in Lombardy and Lazio.
74.7% of Pretty Nails fans are female, 25.3% are male, with an average age of 36.8 years.
Pretty Nails fans show strongest brand affinity for Pedicure (13.89×), Shellac (11.34×), and Nail salon (8.54×) over the country average.
Pretty Nails fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~400K), and Sicilia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Pretty Nails itself, the audience over-indexes on Shellac (11.34×), Nail salon (8.54×), Hair Extensions (10.93×), and Artificial nails (7.45×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pretty Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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