A data profile of the people who buy, follow and care about Shellac in Italy — modelled from more than twelve digital signal sources. Shellac has an estimated audience of 5,292,555 people in Italy.
The average Shellac fan in Italy is 38.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Manicure & Pedicure, Pics Nails Tira Fuori Le Unghie, Pretty Nails, with strongest over-indexing on Manicure & Pedicure (11.22× the country average).
Demographically, the Shellac audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Shellac fan in Italy is more female, around 38.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Manicure & Pedicure.
The key figures that characterise the Shellac profile in Italy.
71.7% are female, 28.3% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 38.0 |
| Estimated audience size | 5,292,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Shellac audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 17.4% |
| United States | 9.4% |
| Italy | 8.1% |
Where the Shellac audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.38× | |
| 02 | Emilia-Romagna | ~500K | 1.13× | |
| 03 | Liguria | ~200K | 1.09× | |
| 04 | Piedmont | ~400K | 1.08× | |
| 05 | Trentino-Alto Adige/Südtirol | ~100K | 1.08× | |
| 06 | Lazio | ~700K | 1.07× | |
| 07 | Tuscany | ~400K | 1.06× | |
| 08 | Aosta Valley | ~10K | 1.04× | |
| 09 | Veneto | ~400K | 1.02× | |
| 10 | Friuli-Venezia Giulia | ~100K | 1.01× | |
| 11 | Molise | ~20K | 0.98× | |
| 12 | Puglia | ~400K | 0.97× | |
| 13 | Sardinia | ~100K | 0.97× | |
| 14 | Basilicata | ~50K | 0.97× | |
| 15 | Campania | ~600K | 0.96× | |
| 16 | Umbria | ~80K | 0.94× | |
| 17 | Calabria | ~200K | 0.93× | |
| 18 | Marche | ~100K | 0.93× | |
| 19 | Abruzzo | ~100K | 0.92× | |
| 20 | Sicilia | ~400K | 0.91× |
The strongest cross-interests of the Shellac audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pics Nails Tira Fuori Le Unghie | Topic | 28.08× | ||
| 02 | Allegro (auction website) | Shopping | 20.33× | ||
| 03 | Romper suit | Fashion & Accessoires | 20.06× | ||
| 04 | Slip-on shoe | Fashion & Accessoires | 13.27× | ||
| 05 | Corset | Fashion & Accessoires | 13.12× | ||
| 06 | Fragrance oil | Beauty & Wellness | 12.15× | ||
| 07 | Zara Kids | Fashion & Accessoires | 12.05× | ||
| 08 | Pretty Nails | Beauty & Wellness | 11.34× | ||
| 09 | Manicure & Pedicure | Beauty & Wellness | 11.22× | ||
| 10 | Black Friday | Shopping | 10.38× | ||
| 11 | Long Lashes | Beauty & Wellness | 10.24× | ||
| 12 | Nail clipper | Beauty & Wellness | 10.17× | ||
| 13 | Bespoke tailoring | Fashion & Accessoires | 9.26× | ||
| 14 | Curly Hair | Beauty & Wellness | 8.75× | ||
| 15 | Lace wig | Beauty & Wellness | 8.46× | ||
| 16 | Hair Extensions | Beauty & Wellness | 6.27× | ||
| 17 | Lip | Beauty & Wellness | 5.50× | ||
| 18 | Health And Beauty | Beauty & Wellness | 5.14× | ||
| 19 | Beauty & Fashion | Beauty & Wellness | 5.02× | ||
| 20 | Calzedonia | Fashion & Accessoires | 4.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.96× | |
| Price Sensitivity | PREMIUM | 1.80× | |
| Extroversion | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.60× | |
| Sustainability | BALANCE | 0.63× | |
| Risk Appetite | THRILL | 0.64× |
Shellac has an estimated audience of 5,292,555 people in Italy, concentrated in Lombardy and Lazio.
71.7% of Shellac fans are female, 28.3% are male, with an average age of 38.0 years.
Shellac fans show strongest brand affinity for Manicure & Pedicure (11.22×), Pics Nails Tira Fuori Le Unghie (28.08×), and Pretty Nails (11.34×) over the country average.
Shellac fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~700K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Shellac itself, the audience over-indexes on Pics Nails Tira Fuori Le Unghie (28.08×), Pretty Nails (11.34×), Long Lashes (10.24×), and Zara Kids (12.05×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Shellac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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