Rascasse Audience Intelligence

Shellac Audience in United States

A data profile of the people who buy, follow and care about Shellac in United States — modelled from more than twelve digital signal sources. Shellac has an estimated audience of 6,153,589 people in United States.

#7among Nails in United States#3312among Topic in United States#124in Beauty & Wellness

The average Shellac fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pretty Nails, Hair Extensions, Long Lashes, with strongest over-indexing on Pretty Nails (10.77× the country average).

Demographically, the Shellac audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shellac fan in United States is more female, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Pretty Nails.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shellac profile in United States.

Audience size
6.2M
in United States
Gender
81.0%♀
19.0% male
Age
32.0
average years
Country rank
#5608
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shellac fans

81.0% are female, 19.0% are male, average age 32.0.

Fig. 02

Gender split

81.0%
Female
19.0%
Male
Demographic split for Shellac audience in United States
MetricValue
Female81.0%
Male19.0%
Average age32.0
Estimated audience size6,153,589
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Shellac audience in United States
Age bracketShare%
16-1939%
20-2922%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Shellac audience comes from United States.

Worldwide audience distribution share by country for Shellac
CountryShare
Japan17.4%
United States9.4%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shellac audience in United States is strongest.

Fig. 05

Top regions by affinity

Shellac fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.36×
02Washington~200K1.33×
03Maine~30K1.23×
04Vermont~10K1.22×
05Alaska~20K1.17×
06Colorado~100K1.13×
07Wisconsin~100K1.13×
08Minnesota~100K1.13×
09Nebraska~30K1.13×
10Montana~20K1.12×
11Michigan~200K1.11×
12Utah~60K1.11×
13New Hampshire~30K1.10×
14Idaho~30K1.08×
15Massachusetts~100K1.06×
16Iowa~50K1.06×
17California~700K1.03×
18Connecticut~60K1.03×
19Texas~500K1.02×
20Hawaii~30K1.02×
21Illinois~200K1.01×
22Missouri~100K1.01×
23Kansas~50K1.01×
24Rhode Island~20K1.00×
25Oklahoma~70K0.99×
26South Dakota~10K0.99×
27Pennsylvania~200K0.97×
28North Dakota~10K0.97×
29New York~300K0.96×
30Ohio~200K0.95×
31Virginia~100K0.95×
32Indiana~100K0.94×
33Washington, District of Columbia~20K0.94×
34Tennessee~100K0.93×
35Maryland~100K0.93×
36North Carolina~200K0.92×
37Arkansas~50K0.92×
38New Mexico~30K0.92×
39West Virginia~30K0.92×
40Kentucky~70K0.91×
41Alabama~80K0.90×
42Delaware~20K0.89×
43Arizona~100K0.88×
44Louisiana~70K0.86×
45New Jersey~100K0.85×
46Georgia~200K0.84×
47South Carolina~80K0.84×
48Mississippi~40K0.81×
49Nevada~50K0.79×
50Florida~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Shellac, United States
0.77×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shellac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shellac audience
#·InterestCategoryAffinity×
01Pretty NailsBeauty & Wellness10.77×
02Manicure & PedicureBeauty & Wellness8.08×
03Long LashesBeauty & Wellness7.15×
04Beauty & FashionBeauty & Wellness4.87×
05Nail artBeauty & Wellness4.50×
06WaxingBeauty & Wellness4.48×
07Hair ExtensionsBeauty & Wellness4.37×
08Long hairBeauty & Wellness4.35×
09LipBeauty & Wellness4.21×
10BraidHome & Garden3.57×
11Dog loversPets & Animals3.53×
12EyelashBeauty & Wellness3.44×
131080iTechnology & Electronics2.93×
14Theme parksTravel & Leisure2.63×
15SpotifyInternet & Social Media2.34×
16Classical musicMusic & Radio2.34×
17FlowerHome & Garden2.23×
18VeganismFood & Beverages2.22×
19Jazz musicMusic & Radio2.19×
20VehiclesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shellac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shellac audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.88×
Design AffinityPREMIUM1.72×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shellac audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.62×
Community OrientationOPEN0.81×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shellac have in United States?

Shellac has an estimated audience of 6,153,589 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shellac fans?

81.0% of Shellac fans are female, 19.0% are male, with an average age of 32.0 years.

03

Which brands do Shellac fans like most?

Shellac fans show strongest brand affinity for Pretty Nails (10.77×), Hair Extensions (4.37×), and Long Lashes (7.15×) over the country average.

04

Where do Shellac fans live in United States?

Shellac fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Shellac fans also like?

Beyond Shellac itself, the audience over-indexes on Hair Extensions (4.37×), Long Lashes (7.15×), Manicure & Pedicure (8.08×), and Spotify (2.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Nails audiences in United States

See Shellac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shellac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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