Shellac Audience in United States

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Shellac has an estimated audience of 6,153,589 people in United States. 81.0% are female, 19.0% are male, average age 32.0. Top regions: California, Texas, New York. Top brand affinities: Pretty Nails, Hair Extensions, Long Lashes, Manicure & Pedicure, Spotify.

The average Shellac fan in United States is 32.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pretty Nails, Hair Extensions, Long Lashes, with strongest over-indexing on Pretty Nails (10.77× the country average). Demographically, the Shellac audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Nails

Demographics of Shellac fans

Demographic split for Shellac audience in United States
MetricValue
Female81.0%
Male19.0%
Average age32.0
Estimated audience size6,153,589

Audience persona

The typical Shellac fan in United States is more female, around 32.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Pretty Nails.

Top regions in United States

Top regions ranked by reach for Shellac in United States
RegionReachAffinity
California724,6111.07×
Texas622,2971.18×
New York360,9631.05×
Florida336,1250.81×
Illinois218,8051.07×
Pennsylvania205,7130.99×
Michigan199,0231.24×
Ohio187,6380.99×
Washington181,3871.47×
North Carolina163,5070.88×
Georgia160,1790.84×
Virginia145,4030.97×
New Jersey134,2160.86×
Massachusetts126,7451.05×
Arizona115,2380.92×
Tennessee115,0750.93×
Colorado114,4311.18×
Indiana106,2530.95×
Wisconsin100,3091.08×
Oregon99,9051.42×
Maryland98,2720.93×
Missouri95,6610.96×
Minnesota94,1671.07×
Alabama77,2120.9×
South Carolina74,7650.81×
Oklahoma73,4971.08×
Kentucky70,1690.91×
Louisiana69,4520.88×
Connecticut62,9931.02×
Utah58,0071.05×
Iowa52,9981.05×
Kansas48,5911×
Nevada48,1440.81×
Arkansas47,7610.94×
Mississippi37,1590.73×
Nebraska36,9681.2×
Idaho30,1360.98×
New Mexico28,3930.92×
Hawaii26,7161.01×
Maine25,9491.18×
New Hampshire25,7061.06×
West Virginia24,1490.84×
Rhode Island19,0060.97×
Montana18,3961.08×
Washington, District of Columbia17,3940.94×
Alaska15,6321.19×
Delaware13,6720.81×
South Dakota13,2260.93×
Vermont12,9731.2×
North Dakota10,5860.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shellac audience
BrandAffinityCategory
Pretty Nails10.77×Beauty & Wellness
Hair Extensions4.37×Beauty & Wellness
Long Lashes7.15×Beauty & Wellness
Manicure & Pedicure8.08×Beauty & Wellness
Spotify2.34×Internet & Social Media
Long hair4.35×Beauty & Wellness
Braid3.57×Home & Garden
Nail art4.5×Beauty & Wellness
Dog lovers3.53×Pets & Animals
1080i2.93×Technology & Electronics
Waxing4.48×Beauty & Wellness
Beauty & Fashion4.87×Beauty & Wellness
Vehicles1.58×Cars & Mobility
Theme parks2.63×Travel & Leisure
Jazz music2.19×Music & Radio
Classical music2.34×Music & Radio
Flower2.23×Home & Garden
Lip4.21×Beauty & Wellness
Eyelash3.44×Beauty & Wellness
Veganism2.22×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shellac audience
TraitClusterScore
Price SensitivityPREMIUM2.13
DIY MentalityTHRILL1.75
SustainabilityBALANCE1.57
Design AffinityPREMIUM1.5
Early Adopter MentalityPOWER1.46
CreativityOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Shellac
CountryShare
Japan17.4%
United States9.4%
Italy8.1%

See Shellac audiences in other countries

More Nails audiences in United States

Frequently asked questions

How many fans does Shellac have in United States?

Shellac has an estimated audience of 6,153,589 people in United States, concentrated in California and Texas.

What is the gender split and age of Shellac fans?

81.0% of Shellac fans are female, 19.0% are male, with an average age of 32.0 years.

Which brands do Shellac fans like most?

Shellac fans show strongest brand affinity for Pretty Nails (10.77×), Hair Extensions (4.37×), and Long Lashes (7.15×) over the country average.

Where do Shellac fans live in United States?

Shellac fans in United States are most concentrated in California (reach 724,611), Texas (reach 622,297), and New York (reach 360,963). These three regions account for the largest share of the active audience.

What other brands do Shellac fans also like?

Beyond Shellac itself, the audience over-indexes on Hair Extensions (4.37×), Long Lashes (7.15×), Manicure & Pedicure (8.08×), and Spotify (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shellac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.