Rascasse Audience Intelligence

Veganism Audience in United States

A data profile of the people who buy, follow and care about Veganism in United States — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 60,526,553 people in United States.

#211among Topic in United States#24in Food & Beverages

The average Veganism fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Drive, Princess Polly, Aritzia, with strongest over-indexing on Google Drive (1.96× the country average).

Demographically, the Veganism audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veganism fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Google Drive.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veganism profile in United States.

Audience size
60.5M
in United States
Gender
67.8%♀
32.2% male
Age
40.9
average years
Country rank
#287
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veganism fans

67.8% are female, 32.2% are male, average age 40.9.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Veganism audience in United States
MetricValue
Female67.8%
Male32.2%
Average age40.9
Estimated audience size60,526,553
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Veganism audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Veganism audience comes from United States.

Worldwide audience distribution share by country for Veganism
CountryShare
United States19.8%
United Kingdom5.9%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veganism audience in United States is strongest.

Fig. 05

Top regions by affinity

Veganism fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~2M2.79×
02Hawaii~700K2.63×
03Washington, District of Columbia~500K2.59×
04New York~6.5M1.97×
05Washington~2.5M1.93×
06California~12M1.82×
07Vermont~200K1.55×
08Colorado~1.5M1.38×
09Nevada~800K1.32×
10Massachusetts~1.5M1.30×
11Maine~300K1.24×
12New Jersey~1.5M1.13×
13Pennsylvania~2M1.10×
14Illinois~2M1.09×
15Maryland~1M1.08×
16Rhode Island~200K1.08×
17Virginia~1.5M1.07×
18Florida~4.5M1.06×
19Arizona~1M1.01×
20New Mexico~300K1.01×
21Utah~500K0.96×
22Georgia~1.5M0.94×
23New Hampshire~200K0.94×
24Connecticut~600K0.93×
25North Carolina~1.5M0.90×
26Texas~4.5M0.84×
27Minnesota~700K0.84×
28Montana~100K0.81×
29Alaska~100K0.80×
30Louisiana~600K0.79×
31Wyoming~70K0.79×
32Michigan~1M0.77×
33Delaware~100K0.77×
34Tennessee~900K0.76×
35Ohio~1.5M0.70×
36Missouri~700K0.70×
37South Carolina~600K0.70×
38Wisconsin~600K0.69×
39Idaho~200K0.61×
40Indiana~700K0.60×
41West Virginia~200K0.56×
42Oklahoma~400K0.55×
43Arkansas~300K0.55×
44South Dakota~70K0.52×
45Kentucky~400K0.51×
46Nebraska~200K0.50×
47Alabama~400K0.49×
48Iowa~200K0.49×
49Kansas~200K0.48×
50Mississippi~200K0.47×
Fig. 06

Affinity by region

Affinity by region — Veganism, United States
0.47×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veganism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veganism audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires4.43×
02AritziaFashion & Accessoires3.18×
03Purchase discountShopping2.80×
04CoachFashion & Accessoires2.47×
05LabCorpHealth2.32×
06Unique GiftsShopping2.31×
07Maltese (dog)Pets & Animals2.30×
08Savannah GuthrieMovies & TV2.20×
09Google CalendarInternet & Social Media2.19×
10Ana de ArmasMovies & TV2.17×
11Google DriveTechnology & Electronics1.96×
12Nancy MacePolitics & Society1.91×
13TasteFashion & Accessoires1.84×
14Animal Liberation OrchestraMusic & Radio1.71×
15Scooby-DooMovies & TV1.68×
16Google FlightsTravel & Leisure1.64×
17Google NewsNews1.63×
18CaseyMusic & Radio1.61×
19Men's clothingFashion & Accessoires1.56×
20GenderPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veganism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veganism audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.46×
Healthy LifestyleBALANCE1.41×
Luxury OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veganism audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
PatriotismCONSERVATISM0.90×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veganism have in United States?

Veganism has an estimated audience of 60,526,553 people in United States, concentrated in California and New York.

02

What is the gender split and age of Veganism fans?

67.8% of Veganism fans are female, 32.2% are male, with an average age of 40.9 years.

03

Which brands do Veganism fans like most?

Veganism fans show strongest brand affinity for Google Drive (1.96×), Princess Polly (4.43×), and Aritzia (3.18×) over the country average.

04

Where do Veganism fans live in United States?

Veganism fans in United States are most concentrated in California (reach ~12M), New York (reach ~6.5M), and Texas (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Veganism fans also like?

Beyond Veganism itself, the audience over-indexes on Princess Polly (4.43×), Aritzia (3.18×), LabCorp (2.32×), and Savannah Guthrie (2.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Veganism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →