Veganism Audience in United States

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Veganism has an estimated audience of 60,526,553 people in United States. 67.8% are female, 32.2% are male, average age 40.9. Top regions: California, New York, Texas. Top brand affinities: Google Drive, Princess Polly, Aritzia, LabCorp, Yahoo!奇摩名人娛樂.

The average Veganism fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Drive, Princess Polly, Aritzia, with strongest over-indexing on Google Drive (1.96× the country average). Demographically, the Veganism audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Veganism fans

Demographic split for Veganism audience in United States
MetricValue
Female67.8%
Male32.2%
Average age40.9
Estimated audience size60,526,553

Audience persona

The typical Veganism fan in United States is more female, around 40.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Veganism in United States
RegionReachAffinity
California13,059,2631.96×
New York7,251,5172.14×
Texas4,914,4260.94×
Florida4,660,1651.14×
Washington2,495,1342.06×
Illinois2,351,5121.17×
Pennsylvania2,306,0011.13×
Oregon1,990,7322.87×
New Jersey1,849,2241.2×
Georgia1,828,3380.98×
Massachusetts1,618,0631.36×
North Carolina1,616,4190.89×
Virginia1,600,0631.09×
Ohio1,333,4800.72×
Colorado1,330,9221.4×
Michigan1,253,1610.79×
Arizona1,179,2430.95×
Maryland1,154,6761.11×
Tennessee912,0270.75×
Nevada805,4581.38×
Minnesota726,3950.84×
Missouri689,8780.71×
Hawaii678,0592.61×
Indiana664,4150.6×
South Carolina628,2610.69×
Louisiana614,5340.79×
Wisconsin605,2660.66×
Connecticut573,6440.94×
Utah514,6110.95×
Washington, District of Columbia503,3942.77×
Alabama382,9330.45×
Kentucky358,9790.47×
Oklahoma357,3150.53×
New Mexico301,2760.99×
Arkansas259,8180.52×
Maine242,6021.12×
Iowa241,0710.48×
Kansas234,3340.49×
New Hampshire219,5300.92×
Mississippi208,4930.42×
Rhode Island203,3531.06×
Idaho161,3390.53×
Vermont142,4421.34×
Nebraska134,6880.44×
West Virginia131,8020.47×
Delaware117,2620.7×
Montana116,2990.69×
Alaska75,2930.58×
South Dakota53,6500.38×
Wyoming49,0180.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veganism audience
BrandAffinityCategory
Google Drive1.96×Technology & Electronics
Princess Polly4.43×Fashion & Accessoires
Aritzia3.18×Fashion & Accessoires
LabCorp2.32×Health
Yahoo!奇摩名人娛樂1.62×Internet & Social Media
Men's clothing1.56×Fashion & Accessoires
Savannah Guthrie2.2×Movies & TV
Maltese (dog)2.3×Pets & Animals
Coach2.47×Fashion & Accessoires
Animal Liberation Orchestra1.71×Music & Radio
Scooby-Doo1.68×Movies & TV
Casey1.61×Music & Radio
Taste1.84×Fashion & Accessoires
Ana de Armas2.17×Movies & TV
Purchase discount2.8×Shopping
Gender1.5×Politics & Society
Google Calendar2.19×Internet & Social Media
Google Flights1.64×Travel & Leisure
Google News1.63×News
Unique Gifts2.31×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veganism audience
TraitClusterScore
Healthy LifestyleBALANCE1.36
SustainabilityBALANCE1.34
ExtroversionTHRILL1.33
Design AffinityPREMIUM1.14
Sports ActivityPOWER1.13
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Veganism
CountryShare
United States19.8%
United Kingdom5.9%
Italy5.7%

See Veganism audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Veganism have in United States?

Veganism has an estimated audience of 60,526,553 people in United States, concentrated in California and New York.

What is the gender split and age of Veganism fans?

67.8% of Veganism fans are female, 32.2% are male, with an average age of 40.9 years.

Which brands do Veganism fans like most?

Veganism fans show strongest brand affinity for Google Drive (1.96×), Princess Polly (4.43×), and Aritzia (3.18×) over the country average.

Where do Veganism fans live in United States?

Veganism fans in United States are most concentrated in California (reach 13,059,263), New York (reach 7,251,517), and Texas (reach 4,914,426). These three regions account for the largest share of the active audience.

What other brands do Veganism fans also like?

Beyond Veganism itself, the audience over-indexes on Princess Polly (4.43×), Aritzia (3.18×), LabCorp (2.32×), and Yahoo!奇摩名人娛樂 (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.