Veganism Audience in United Kingdom
Veganism has an estimated audience of 17,965,076 people in United Kingdom. 68.9% are female, 31.1% are male, average age 44.0. Top regions: England, Greater London, South East. Top brand affinities: Self care, Waterstones, Costco, Folic acid, Home Interior Design.
The average Veganism fan in United Kingdom is 44.0 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Self care, Waterstones, Costco, with strongest over-indexing on Self care (1.81× the country average). Demographically, the Veganism audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Veganism fans
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 44.0 |
| Estimated audience size | 17,965,076 |
Audience persona
The typical Veganism fan in United Kingdom is more female, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Self care.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,473,807 | 0.87× |
| Greater London | 4,652,918 | 1.99× |
| South East | 2,491,886 | 1.03× |
| Scotland | 2,291,652 | 1.42× |
| North West | 2,196,435 | 1.14× |
| South West | 1,765,109 | 1.19× |
| East of England | 1,595,720 | 0.97× |
| East Midlands | 1,086,409 | 0.86× |
| Wales | 1,044,474 | 1.02× |
| Yorkshire and the Humber | 967,423 | 0.67× |
| West Midlands | 426,780 | 0.55× |
| North East | 408,808 | 0.58× |
| Northern Ireland | 381,633 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self care | 1.81× | Health |
| Waterstones | 1.68× | Literature |
| Costco | 1.62× | Shopping |
| Folic acid | 2.35× | Health |
| Home Interior Design | 1.86× | Home & Garden |
| Healthy food | 2.39× | Health |
| Home Design | 1.65× | Home & Garden |
| Paddington | 1.73× | Movies & TV |
| Plant-based diet | 2.41× | Health |
| Fat Face | 1.94× | Fashion & Accessoires |
| Home decorating ideas | 1.54× | Home & Garden |
| Wonka | 1.61× | Movies & TV |
| Harvey Nichols | 1.59× | Shopping |
| MSN | 1.56× | News |
| Ethical consumerism | 1.86× | Shopping |
| Birkenstock | 1.7× | Fashion & Accessoires |
| Hotel Chocolat | 1.73× | Food & Beverages |
| Marriage proposal | 1.74× | Kids & Family |
| Oliver Bonas | 1.81× | Fashion & Accessoires |
| COS | 1.81× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Luxury Orientation | PREMIUM | 1.12 |
| Sustainability | BALANCE | 1.11 |
| Design Affinity | PREMIUM | 1.09 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
See Veganism audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Veganism have in United Kingdom?
Veganism has an estimated audience of 17,965,076 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Veganism fans?
68.9% of Veganism fans are female, 31.1% are male, with an average age of 44.0 years.
Which brands do Veganism fans like most?
Veganism fans show strongest brand affinity for Self care (1.81×), Waterstones (1.68×), and Costco (1.62×) over the country average.
Where do Veganism fans live in United Kingdom?
Veganism fans in United Kingdom are most concentrated in England (reach 13,473,807), Greater London (reach 4,652,918), and South East (reach 2,491,886). These three regions account for the largest share of the active audience.
What other brands do Veganism fans also like?
Beyond Veganism itself, the audience over-indexes on Waterstones (1.68×), Costco (1.62×), Folic acid (2.35×), and Home Interior Design (1.86×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.