A data profile of the people who buy, follow and care about Hotel Chocolat in United Kingdom — modelled from more than twelve digital signal sources. Hotel Chocolat has an estimated audience of 4,107,208 people in United Kingdom.
The average Hotel Chocolat fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wetherspoon, Travelodge, Alphas, with strongest over-indexing on Wetherspoon (16.76× the country average).
Demographically, the Hotel Chocolat audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hotel Chocolat fan in United Kingdom is more female, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for Wetherspoon.
The key figures that characterise the Hotel Chocolat profile in United Kingdom.
76.4% are female, 23.6% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 45.2 |
| Estimated audience size | 4,107,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Hotel Chocolat audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 67.0% |
| United States | 12.9% |
| Japan | 5.0% |
Where the Hotel Chocolat audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.47× | |
| 02 | Scotland | ~500K | 1.24× | |
| 03 | North East | ~200K | 1.22× | |
| 04 | West Midlands | ~200K | 1.19× | |
| 05 | South East | ~600K | 1.04× | |
| 06 | Northern Ireland | ~100K | 1.03× | |
| 07 | East of England | ~400K | 0.99× | |
| 08 | Wales | ~200K | 0.96× | |
| 09 | East Midlands | ~300K | 0.92× | |
| 10 | England | ~3M | 0.78× | |
| 11 | South West | ~200K | 0.72× | |
| 12 | North West | ~200K | 0.46× |
The strongest cross-interests of the Hotel Chocolat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alphas | Movies & TV | 22.34× | ||
| 02 | Wetherspoon | Food & Beverages | 16.76× | ||
| 03 | Forest Holidays | Travel & Leisure | 10.77× | ||
| 04 | Bella Italia | Food & Beverages | 5.41× | ||
| 05 | Nationwide Building Society | Business & Career | 4.36× | ||
| 06 | H. Samuel | Fashion & Accessoires | 4.08× | ||
| 07 | Travelodge | Travel & Leisure | 3.75× | ||
| 08 | Naked Wines | Food & Beverages | 3.63× | ||
| 09 | The Works | Shopping | 3.55× | ||
| 10 | TopCashBack | Shopping | 2.91× | ||
| 11 | Eurostar | Cars & Mobility | 2.86× | ||
| 12 | Poundland | Shopping | 2.38× | ||
| 13 | Greggs | Food & Beverages | 2.19× | ||
| 14 | Moonpig | Home & Garden | 2.19× | ||
| 15 | Costa Coffee | Food & Beverages | 1.89× | ||
| 16 | British Gas | Home & Garden | 1.88× | ||
| 17 | Toolstation | Home & Garden | 1.80× | ||
| 18 | Costco | Shopping | 1.72× | ||
| 19 | Halfords | Cars & Mobility | 1.70× | ||
| 20 | American Student Dental Association | Business & Career | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.21× | |
| Luxury Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.83× |
Hotel Chocolat's target market in United Kingdom covers an estimated 4,107,208 people, concentrated in England and South East.
76.4% of the Hotel Chocolat audience are female, 23.6% are male, with an average age of 45.2 years.
Hotel Chocolat fans show strongest brand affinity for Wetherspoon (16.76×), Travelodge (3.75×), and Alphas (22.34×) over the country average.
Hotel Chocolat fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hotel Chocolat itself, the audience over-indexes on Travelodge (3.75×), Alphas (22.34×), Forest Holidays (10.77×), and Nationwide Building Society (4.36×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hotel Chocolat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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