A data profile of the people who buy, follow and care about Moonpig in United Kingdom — modelled from more than twelve digital signal sources. Moonpig has an estimated audience of 8,998,486 people in United Kingdom.
The average Moonpig fan in United Kingdom is 48.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Travelodge, Nationwide Building Society, Toolstation, with strongest over-indexing on Travelodge (5.91× the country average).
Demographically, the Moonpig audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Travelling, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Moonpig fan in United Kingdom is more female, around 48.2 years old, with strong Travelling tendencies and a notable affinity for Travelodge.
The key figures that characterise the Moonpig profile in United Kingdom.
64.2% are female, 35.8% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 48.2 |
| Estimated audience size | 8,998,486 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 26% | |
| 50+ | 44% |
of the worldwide Moonpig audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 87.5% |
| Ireland | 2.4% |
| Australia | 1.8% |
Where the Moonpig audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.33× | |
| 02 | West Midlands | ~500K | 1.28× | |
| 03 | Wales | ~600K | 1.24× | |
| 04 | North East | ~400K | 1.15× | |
| 05 | East of England | ~900K | 1.10× | |
| 06 | Scotland | ~800K | 0.97× | |
| 07 | Northern Ireland | ~300K | 0.92× | |
| 08 | South East | ~1M | 0.91× | |
| 09 | England | ~6.5M | 0.88× | |
| 10 | South West | ~600K | 0.85× | |
| 11 | East Midlands | ~500K | 0.84× | |
| 12 | North West | ~500K | 0.54× |
The strongest cross-interests of the Moonpig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PhotoBox | Internet & Social Media | 9.11× | ||
| 02 | Forbidden Planet | Literature | 8.46× | ||
| 03 | Opodo | Travel & Leisure | 8.20× | ||
| 04 | Nationwide Building Society | Business & Career | 6.62× | ||
| 05 | Virgin Experience Days | Home & Garden | 6.14× | ||
| 06 | H. Samuel | Fashion & Accessoires | 6.13× | ||
| 07 | Bonmarché | Shopping | 6.02× | ||
| 08 | Travelodge | Travel & Leisure | 5.91× | ||
| 09 | Naked Wines | Food & Beverages | 4.97× | ||
| 10 | Eurostar | Cars & Mobility | 4.13× | ||
| 11 | TopCashBack | Shopping | 4.03× | ||
| 12 | Studio | Home & Garden | 3.37× | ||
| 13 | British Gas | Home & Garden | 3.08× | ||
| 14 | Toolstation | Home & Garden | 2.93× | ||
| 15 | Mountain Warehouse | Fashion & Accessoires | 2.80× | ||
| 16 | Hobbycraft | Home & Garden | 2.62× | ||
| 17 | Costa Coffee | Food & Beverages | 2.08× | ||
| 18 | Octopus Energy | Home & Garden | 2.06× | ||
| 19 | Morrisons | Food & Beverages | 1.68× | ||
| 20 | Christmas | Kids & Family | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.26× | |
| Mindfulness | BALANCE | 1.24× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Patriotism | CONSERVATISM | 1.00× | |
| DIY Mentality | THRILL | 1.01× |
Moonpig's target market in United Kingdom covers an estimated 8,998,486 people, concentrated in England and South East.
64.2% of the Moonpig audience are female, 35.8% are male, with an average age of 48.2 years.
Moonpig fans show strongest brand affinity for Travelodge (5.91×), Nationwide Building Society (6.62×), and Toolstation (2.93×) over the country average.
Moonpig fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Moonpig itself, the audience over-indexes on Nationwide Building Society (6.62×), Toolstation (2.93×), Naked Wines (4.97×), and H. Samuel (6.13×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Moonpig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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