A data profile of the people who buy, follow and care about TopCashBack in United Kingdom — modelled from more than twelve digital signal sources. TopCashBack has an estimated audience of 5,852,625 people in United Kingdom.
The average TopCashBack fan in United Kingdom is 47.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include TK Maxx, Sky Broadband, Yas Marina Circuit, with strongest over-indexing on TK Maxx (11.82× the country average).
Demographically, the TopCashBack audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical TopCashBack fan in United Kingdom is more female, around 47.9 years old, with strong Price Sensitivity tendencies and a notable affinity for TK Maxx.
The key figures that characterise the TopCashBack profile in United Kingdom.
65.1% are female, 34.9% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 47.9 |
| Estimated audience size | 5,852,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide TopCashBack audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 58.0% |
| United States | 8.9% |
| China | 5.1% |
Where the TopCashBack audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~700K | 1.50× | |
| 02 | West Midlands | ~300K | 1.27× | |
| 03 | Wales | ~400K | 1.22× | |
| 04 | North East | ~300K | 1.16× | |
| 05 | Scotland | ~600K | 1.08× | |
| 06 | East of England | ~500K | 1.01× | |
| 07 | England | ~4.5M | 0.98× | |
| 08 | East Midlands | ~400K | 0.90× | |
| 09 | South East | ~600K | 0.78× | |
| 10 | South West | ~400K | 0.74× | |
| 11 | Northern Ireland | ~100K | 0.72× | |
| 12 | North West | ~400K | 0.64× |
The strongest cross-interests of the TopCashBack audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yas Marina Circuit | Sports | 22.91× | ||
| 02 | Swagbucks | Shopping | 17.15× | ||
| 03 | Cashback website | Shopping | 13.03× | ||
| 04 | TK Maxx | Shopping | 11.82× | ||
| 05 | Sky Broadband | Technology & Electronics | 11.73× | ||
| 06 | Talk Talk | Music & Radio | 8.00× | ||
| 07 | Cashback reward program | Shopping | 6.98× | ||
| 08 | USwitch | Shopping | 5.41× | ||
| 09 | H. Samuel | Fashion & Accessoires | 4.15× | ||
| 10 | Now TV | Movies & TV | 3.82× | ||
| 11 | Moneysupermarket.com | Business & Career | 3.45× | ||
| 12 | Groupon | Internet & Social Media | 3.24× | ||
| 13 | Travelodge | Travel & Leisure | 2.94× | ||
| 14 | Poundland | Shopping | 2.79× | ||
| 15 | Halfords | Cars & Mobility | 2.35× | ||
| 16 | Scottish Widows | Business & Career | 2.27× | ||
| 17 | British Gas | Home & Garden | 1.95× | ||
| 18 | National Lottery (Ireland) | Games | 1.93× | ||
| 19 | Home Bargains | Shopping | 1.83× | ||
| 20 | Halifax (United Kingdom bank) | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.81× | |
| Family Orientation | CONSERVATISM | 1.13× | |
| Sustainability | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Extroversion | THRILL | 0.95× | |
| Spirituality | BALANCE | 0.97× |
TopCashBack has an estimated audience of 5,852,625 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
65.1% of TopCashBack fans are female, 34.9% are male, with an average age of 47.9 years.
TopCashBack fans show strongest brand affinity for TK Maxx (11.82×), Sky Broadband (11.73×), and Yas Marina Circuit (22.91×) over the country average.
TopCashBack fans in United Kingdom are most concentrated in England (reach ~4.5M), Yorkshire and the Humber (reach ~700K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond TopCashBack itself, the audience over-indexes on Sky Broadband (11.73×), Yas Marina Circuit (22.91×), Cashback website (13.03×), and USwitch (5.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for TopCashBack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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