A data profile of the people who buy, follow and care about USwitch in United Kingdom — modelled from more than twelve digital signal sources. USwitch has an estimated audience of 3,615,753 people in United Kingdom.
The average USwitch fan in United Kingdom is 49.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include The Holiday, Ovo Energy, Moneysupermarket.com, with strongest over-indexing on The Holiday (26.17× the country average).
Demographically, the USwitch audience skews balanced with an average age of 49.5, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical USwitch fan in United Kingdom is balanced, around 49.5 years old, with strong Need for Security tendencies and a notable affinity for The Holiday.
The key figures that characterise the USwitch profile in United Kingdom.
46.4% are female, 53.6% are male, average age 49.5.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 49.5 |
| Estimated audience size | 3,615,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 51% |
of the worldwide USwitch audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 90.6% |
| United States | 2.0% |
| China | 0.9% |
Where the USwitch audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.56× | |
| 02 | West Midlands | ~200K | 1.50× | |
| 03 | Wales | ~200K | 1.08× | |
| 04 | North East | ~100K | 1.08× | |
| 05 | Scotland | ~300K | 1.05× | |
| 06 | England | ~2.5M | 1.04× | |
| 07 | East of England | ~300K | 1.03× | |
| 08 | South East | ~400K | 0.88× | |
| 09 | Northern Ireland | ~90K | 0.83× | |
| 10 | East Midlands | ~200K | 0.81× | |
| 11 | South West | ~200K | 0.69× | |
| 12 | North West | ~200K | 0.47× |
The strongest cross-interests of the USwitch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Holiday | Movies & TV | 26.17× | ||
| 02 | Sky Broadband | Technology & Electronics | 10.16× | ||
| 03 | Confused.com | Internet & Social Media | 9.09× | ||
| 04 | Comparethemarket.com | Business & Career | 8.24× | ||
| 05 | Ovo Energy | Home & Garden | 8.08× | ||
| 06 | EDF Energy | Home & Garden | 7.32× | ||
| 07 | Moneysupermarket.com | Business & Career | 6.63× | ||
| 08 | E.ON | Home & Garden | 6.59× | ||
| 09 | Talk Talk | Music & Radio | 6.25× | ||
| 10 | TopCashBack | Shopping | 3.91× | ||
| 11 | British Gas | Home & Garden | 3.44× | ||
| 12 | Cash Converters | Business & Career | 3.06× | ||
| 13 | Now TV | Movies & TV | 2.70× | ||
| 14 | Vodafone | Technology & Electronics | 2.60× | ||
| 15 | Octopus Energy | Home & Garden | 2.36× | ||
| 16 | Halfords | Cars & Mobility | 2.16× | ||
| 17 | Scottish Widows | Business & Career | 2.15× | ||
| 18 | Groupon | Internet & Social Media | 1.98× | ||
| 19 | Halifax (United Kingdom bank) | Business & Career | 1.68× | ||
| 20 | Google Maps | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.21× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Patriotism | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.86× | |
| Extroversion | THRILL | 0.88× |
USwitch has an estimated audience of 3,615,753 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
46.4% of USwitch fans are female, 53.6% are male, with an average age of 49.5 years.
USwitch fans show strongest brand affinity for The Holiday (26.17×), Ovo Energy (8.08×), and Moneysupermarket.com (6.63×) over the country average.
USwitch fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond USwitch itself, the audience over-indexes on Ovo Energy (8.08×), Moneysupermarket.com (6.63×), Sky Broadband (10.16×), and British Gas (3.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for USwitch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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