Halifax (United Kingdom bank) Audience in United Kingdom
Halifax (United Kingdom bank) has an estimated audience of 14,855,051 people in United Kingdom. 55.1% are female, 44.9% are male, average age 48.6. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Lloyds Bank, Santander Bank, MBNA, Nationwide Building Society, The Co-operative Bank.
The average Halifax (United Kingdom bank) fan in United Kingdom is 48.6 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Lloyds Bank, Santander Bank, MBNA, with strongest over-indexing on Lloyds Bank (8.98× the country average). Demographically, the Halifax (United Kingdom bank) audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Halifax (United Kingdom bank) fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 48.6 |
| Estimated audience size | 14,855,051 |
Audience persona
The typical Halifax (United Kingdom bank) fan in United Kingdom is more female, around 48.6 years old, with strong Travelling tendencies and a notable affinity for Lloyds Bank.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,141,289 | 2.03× |
| Yorkshire and the Humber | 2,783,964 | 2.33× |
| South East | 1,263,825 | 0.63× |
| North West | 860,659 | 0.54× |
| West Midlands | 838,781 | 1.32× |
| South West | 775,560 | 0.63× |
| East Midlands | 771,246 | 0.74× |
| East of England | 754,068 | 0.56× |
| North East | 720,173 | 1.25× |
| Wales | 635,490 | 0.75× |
| Scotland | 493,300 | 0.37× |
| Northern Ireland | 388,776 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lloyds Bank | 8.98× | Business & Career |
| Santander Bank | 21.67× | Business & Career |
| MBNA | 31.77× | Business & Career |
| Nationwide Building Society | 16.19× | Business & Career |
| The Co-operative Bank | 29.7× | Business & Career |
| Barclays | 6.22× | Business & Career |
| HSBC | 6.1× | Business & Career |
| Santander UK | 10× | Business & Career |
| NatWest | 4.8× | Business & Career |
| Barclaycard | 5.92× | Business & Career |
| Virgin Money | 5.51× | Business & Career |
| Business | 1.55× | Business & Career |
| Sussex County Cricket Club | 17.84× | Sports |
| Gazeta Wyborcza | 19.11× | News |
| Roofing Contractor | 19.1× | Business & Career |
| Bank of Scotland | 3.24× | Business & Career |
| First Direct | 5.14× | Business & Career |
| Zopa | 7.37× | Business & Career |
| Southeastern (train operating company) | 7.95× | Cars & Mobility |
| Music festivals | 1.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.48 |
| Family Orientation | CONSERVATISM | 1.3 |
| Luxury Orientation | PREMIUM | 1.29 |
| Indulgence | JOY | 1.25 |
| Career Orientation | POWER | 1.23 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 85.0% |
| Canada | 4.9% |
| United States | 3.2% |
See Halifax (United Kingdom bank) audiences in other countries
- Halifax (United Kingdom bank) — Germany
- Halifax (United Kingdom bank) — United States
- Halifax (United Kingdom bank) — France
- Halifax (United Kingdom bank) — Italy
- Halifax (United Kingdom bank) — Spain
- Halifax (United Kingdom bank) — Brazil
- Halifax (United Kingdom bank) — Japan
- Halifax (United Kingdom bank) — South Korea
- Halifax (United Kingdom bank) — India
More Bank audiences in United Kingdom
- Lloyds Bank (15,889,579)
- NatWest (9,628,372)
- Barclays (8,690,203)
- HSBC (7,125,716)
- Bank of Scotland (4,439,552)
Frequently asked questions
How many fans does Halifax (United Kingdom bank) have in United Kingdom?
Halifax (United Kingdom bank) has an estimated audience of 14,855,051 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Halifax (United Kingdom bank) fans?
55.1% of Halifax (United Kingdom bank) fans are female, 44.9% are male, with an average age of 48.6 years.
Which brands do Halifax (United Kingdom bank) fans like most?
Halifax (United Kingdom bank) fans show strongest brand affinity for Lloyds Bank (8.98×), Santander Bank (21.67×), and MBNA (31.77×) over the country average.
Where do Halifax (United Kingdom bank) fans live in United Kingdom?
Halifax (United Kingdom bank) fans in United Kingdom are most concentrated in England (reach 11,141,289), Yorkshire and the Humber (reach 2,783,964), and South East (reach 1,263,825). These three regions account for the largest share of the active audience.
What other brands do Halifax (United Kingdom bank) fans also like?
Beyond Halifax (United Kingdom bank) itself, the audience over-indexes on Santander Bank (21.67×), MBNA (31.77×), Nationwide Building Society (16.19×), and The Co-operative Bank (29.7×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Halifax (United Kingdom bank). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.