A data profile of the people who buy, follow and care about Halifax (United Kingdom bank) in United Kingdom — modelled from more than twelve digital signal sources. Halifax (United Kingdom bank) has an estimated audience of 14,855,051 people in United Kingdom.
The average Halifax (United Kingdom bank) fan in United Kingdom is 48.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Santander Bank, MBNA, Nationwide Building Society, with strongest over-indexing on Santander Bank (21.67× the country average).
Demographically, the Halifax (United Kingdom bank) audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Halifax (United Kingdom bank) fan in United Kingdom is more female, around 48.6 years old, with strong Career Orientation tendencies and a notable affinity for Santander Bank.
The key figures that characterise the Halifax (United Kingdom bank) profile in United Kingdom.
55.1% are female, 44.9% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 48.6 |
| Estimated audience size | 14,855,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 44% |
of the worldwide Halifax (United Kingdom bank) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 83.0% |
| United States | 4.9% |
| Canada | 4.8% |
Where the Halifax (United Kingdom bank) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~3M | 2.33× | |
| 02 | England | ~11M | 2.03× | |
| 03 | West Midlands | ~800K | 1.32× | |
| 04 | North East | ~700K | 1.25× | |
| 05 | Northern Ireland | ~400K | 0.85× | |
| 06 | Wales | ~600K | 0.75× | |
| 07 | East Midlands | ~800K | 0.74× | |
| 08 | South West | ~800K | 0.64× | |
| 09 | South East | ~1.5M | 0.63× | |
| 10 | East of England | ~800K | 0.56× | |
| 11 | North West | ~900K | 0.54× | |
| 12 | Scotland | ~500K | 0.37× |
The strongest cross-interests of the Halifax (United Kingdom bank) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MBNA | Business & Career | 31.77× | ||
| 02 | The Co-operative Bank | Business & Career | 29.70× | ||
| 03 | Santander Bank | Business & Career | 21.67× | ||
| 04 | Gazeta Wyborcza | News | 19.11× | ||
| 05 | Roofing Contractor | Business & Career | 19.10× | ||
| 06 | Sussex County Cricket Club | Sports | 17.84× | ||
| 07 | Nationwide Building Society | Business & Career | 16.19× | ||
| 08 | Santander UK | Business & Career | 10.00× | ||
| 09 | Southeastern (train operating company) | Cars & Mobility | 7.95× | ||
| 10 | Zopa | Business & Career | 7.37× | ||
| 11 | Barclays | Business & Career | 6.22× | ||
| 12 | HSBC | Business & Career | 6.10× | ||
| 13 | Barclaycard | Business & Career | 5.92× | ||
| 14 | Virgin Money | Business & Career | 5.51× | ||
| 15 | First Direct | Business & Career | 5.14× | ||
| 16 | NatWest | Business & Career | 4.80× | ||
| 17 | Bank of Scotland | Business & Career | 3.24× | ||
| 18 | Scottish Widows | Business & Career | 3.03× | ||
| 19 | Music festivals | Music & Radio | 1.96× | ||
| 20 | Business | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.27× | |
| Risk Appetite | THRILL | 1.15× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Creativity | OPEN | 0.90× | |
| Tradition | CONSERVATISM | 0.91× |
Halifax (United Kingdom bank)'s target market in United Kingdom covers an estimated 14,855,051 people, concentrated in England and Yorkshire and the Humber.
55.1% of the Halifax (United Kingdom bank) audience are female, 44.9% are male, with an average age of 48.6 years.
Halifax (United Kingdom bank) fans show strongest brand affinity for Santander Bank (21.67×), MBNA (31.77×), and Nationwide Building Society (16.19×) over the country average.
Halifax (United Kingdom bank) fans in United Kingdom are most concentrated in England (reach ~11M), Yorkshire and the Humber (reach ~3M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Halifax (United Kingdom bank) itself, the audience over-indexes on MBNA (31.77×), Nationwide Building Society (16.19×), The Co-operative Bank (29.7×), and Barclays (6.22×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Halifax (United Kingdom bank). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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