A data profile of the people who buy, follow and care about HSBC in United Kingdom — modelled from more than twelve digital signal sources. HSBC has an estimated audience of 7,129,015 people in United Kingdom.
The average HSBC fan in United Kingdom is 46.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Halifax (United Kingdom bank), Barclays, NatWest, with strongest over-indexing on Halifax (United Kingdom bank) (6.02× the country average).
Demographically, the HSBC audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical HSBC fan in United Kingdom is balanced, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Halifax (United Kingdom bank).
The key figures that characterise the HSBC profile in United Kingdom.
52.3% are female, 47.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 46.2 |
| Estimated audience size | 7,129,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide HSBC audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 20.7% |
| Mexico | 19.1% |
| China | 10.7% |
Where the HSBC audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~600K | 1.51× | |
| 02 | England | ~5.5M | 1.45× | |
| 03 | East Midlands | ~600K | 1.20× | |
| 04 | Greater London | ~1M | 1.19× | |
| 05 | South West | ~700K | 1.18× | |
| 06 | South East | ~1M | 1.14× | |
| 07 | East of England | ~700K | 1.09× | |
| 08 | North West | ~800K | 1.06× | |
| 09 | Yorkshire and the Humber | ~400K | 0.78× | |
| 10 | West Midlands | ~200K | 0.77× | |
| 11 | Scotland | ~400K | 0.61× | |
| 12 | North East | ~200K | 0.61× | |
| 13 | Northern Ireland | ~100K | 0.44× |
The strongest cross-interests of the HSBC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barclays | Business & Career | 7.04× | ||
| 02 | Santander Bank | Business & Career | 6.78× | ||
| 03 | NatWest | Business & Career | 6.30× | ||
| 04 | Halifax (United Kingdom bank) | Business & Career | 6.02× | ||
| 05 | Bank of Scotland | Business & Career | 5.05× | ||
| 06 | Capital One | Business & Career | 3.81× | ||
| 07 | Car finance | Cars & Mobility | 3.09× | ||
| 08 | Loan | Business & Career | 3.06× | ||
| 09 | Nationwide Building Society | Business & Career | 3.03× | ||
| 10 | Mortgage loans | Business & Career | 2.61× | ||
| 11 | Pension | Business & Career | 2.61× | ||
| 12 | Scottish Widows | Business & Career | 2.20× | ||
| 13 | British Gas | Home & Garden | 2.09× | ||
| 14 | Octopus Energy | Home & Garden | 2.04× | ||
| 15 | Credit cards | Business & Career | 1.85× | ||
| 16 | Banking | Business & Career | 1.71× | ||
| 17 | Companies House | Politics & Society | 1.64× | ||
| 18 | National Lottery (Ireland) | Games | 1.60× | ||
| 19 | Insurance | Business & Career | 1.60× | ||
| 20 | B&Q | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.40× | |
| Career Orientation | POWER | 1.37× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.51× | |
| Design Affinity | PREMIUM | 0.58× | |
| Pet Ownership | JOY | 0.61× |
HSBC's target market in United Kingdom covers an estimated 7,129,015 people, concentrated in England and Greater London.
52.3% of the HSBC audience are female, 47.7% are male, with an average age of 46.2 years.
HSBC fans show strongest brand affinity for Halifax (United Kingdom bank) (6.02×), Barclays (7.04×), and NatWest (6.3×) over the country average.
HSBC fans in United Kingdom are most concentrated in England (reach ~5.5M), Greater London (reach ~1M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond HSBC itself, the audience over-indexes on Barclays (7.04×), NatWest (6.3×), Santander Bank (6.78×), and Bank of Scotland (5.05×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for HSBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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