A data profile of the people who buy, follow and care about Loan in United Kingdom — modelled from more than twelve digital signal sources. Loan has an estimated audience of 7,673,870 people in United Kingdom.
The average Loan fan in United Kingdom is 45.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Mortgage loans, Esso, WhatsApp, with strongest over-indexing on Mortgage loans (2.96× the country average).
Demographically, the Loan audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Loan fan in United Kingdom is balanced, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Loan profile in United Kingdom.
51.2% are female, 48.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 45.8 |
| Estimated audience size | 7,673,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Loan audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
Where the Loan audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.51× | |
| 02 | Yorkshire and the Humber | ~900K | 1.49× | |
| 03 | North East | ~400K | 1.35× | |
| 04 | Wales | ~600K | 1.31× | |
| 05 | Scotland | ~700K | 0.96× | |
| 06 | East Midlands | ~500K | 0.92× | |
| 07 | England | ~6M | 0.87× | |
| 08 | Northern Ireland | ~200K | 0.86× | |
| 09 | South West | ~500K | 0.81× | |
| 10 | East of England | ~500K | 0.74× | |
| 11 | South East | ~700K | 0.69× | |
| 12 | North West | ~400K | 0.50× |
The strongest cross-interests of the Loan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 3.38× | ||
| 02 | Risk management | Business & Career | 3.31× | ||
| 03 | Online banking | Business & Career | 3.11× | ||
| 04 | HSBC | Business & Career | 3.06× | ||
| 05 | Barclays | Business & Career | 3.01× | ||
| 06 | Mortgage loans | Business & Career | 2.96× | ||
| 07 | Betfair | Games | 2.95× | ||
| 08 | Credit (finance) | Business & Career | 2.76× | ||
| 09 | Refrigerator | Home & Garden | 2.68× | ||
| 10 | Wikipedia | Internet & Social Media | 2.61× | ||
| 11 | Mobile home | Cars & Mobility | 2.58× | ||
| 12 | Hot tub | Home & Garden | 2.58× | ||
| 13 | Internet & Social Media | 2.53× | |||
| 14 | William Hill (bookmaker) | Games | 2.51× | ||
| 15 | Mortgage calculator | Home & Garden | 2.44× | ||
| 16 | Hobby | Home & Garden | 2.00× | ||
| 17 | Volunteering | Politics & Society | 1.99× | ||
| 18 | Distilled beverage | Food & Beverages | 1.93× | ||
| 19 | Aldi | Shopping | 1.80× | ||
| 20 | Kitchen | Home & Garden | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.45× | |
| Family Orientation | CONSERVATISM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.84× | |
| Sports Activity | POWER | 0.86× |
Loan has an estimated audience of 7,673,870 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
51.2% of Loan fans are female, 48.8% are male, with an average age of 45.8 years.
Loan fans show strongest brand affinity for Mortgage loans (2.96×), Esso (3.38×), and WhatsApp (2.53×) over the country average.
Loan fans in United Kingdom are most concentrated in England (reach ~6M), Yorkshire and the Humber (reach ~900K), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Loan itself, the audience over-indexes on Esso (3.38×), WhatsApp (2.53×), William Hill (bookmaker) (2.51×), and Betfair (2.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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