Loan Audience in Germany
Loan has an estimated audience of 1,643,789 people in Germany. 38.0% are female, 62.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Time (magazine), Cocktail, Stradivarius, Unique Gifts, Progressive rock.
The average Loan fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Time (magazine), Cocktail, Stradivarius, with strongest over-indexing on Time (magazine) (12.25× the country average). Demographically, the Loan audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Loan fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 40.7 |
| Estimated audience size | 1,643,789 |
Audience persona
The typical Loan fan in Germany is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 439,294 | 1.22× |
| Bayern | 253,766 | 0.96× |
| Baden-Württemberg | 225,656 | 1.01× |
| Niedersachsen | 167,328 | 1.05× |
| Hessen | 142,427 | 1.14× |
| Rheinland-Pfalz | 84,369 | 1.02× |
| Berlin | 81,324 | 1.11× |
| Sachsen | 74,798 | 0.93× |
| Schleswig-Holstein | 58,474 | 0.99× |
| Brandenburg | 47,893 | 0.94× |
| Hamburg | 43,662 | 1.18× |
| Sachsen-Anhalt | 37,345 | 0.88× |
| Thüringen | 34,407 | 0.82× |
| Mecklenburg-Vorpommern | 26,341 | 0.84× |
| Saarland | 17,053 | 0.84× |
| Bremen | 15,188 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 12.25× | News |
| Cocktail | 2.09× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.54× | Shopping |
| Progressive rock | 1.67× | Music & Radio |
| Christmas Gift | 1.71× | Kids & Family |
| Buddy – The Buddy Holly Story | 4.83× | Music & Radio |
| Fantasy Earth: Zero | 6.19× | Games |
| VfL Wolfsburg | 1.51× | Sports |
| Racing | 1.61× | Cars & Mobility |
| Farinata | 11.27× | Food & Beverages |
| Israel | 1.6× | Travel & Leisure |
| INFORMAZIONE LIBERA | 13.66× | Politics & Society |
| Corfu (regional unit) | 2.08× | Travel & Leisure |
| Volvo V60 | 2.71× | Cars & Mobility |
| Video izle | 1.92× | |
| Noodle (Gorillaz) | 1.78× | Music & Radio |
| Metamorphoses | 1.83× | Literature |
| Preacher (comics) | 3.76× | Literature |
| Picnic | 2.02× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.45 |
| Need for Security | CONSERVATISM | 1.4 |
| Pet Ownership | JOY | 1.37 |
| Career Orientation | POWER | 1.36 |
| Family Orientation | CONSERVATISM | 1.35 |
| Travelling | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.7% |
| India | 5.6% |
See Loan audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Loan have in Germany?
Loan has an estimated audience of 1,643,789 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Loan fans?
38.0% of Loan fans are female, 62.0% are male, with an average age of 40.7 years.
Which brands do Loan fans like most?
Loan fans show strongest brand affinity for Time (magazine) (12.25×), Cocktail (2.09×), and Stradivarius (1.97×) over the country average.
Where do Loan fans live in Germany?
Loan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 439,294), Bayern (reach 253,766), and Baden-Württemberg (reach 225,656). These three regions account for the largest share of the active audience.
What other brands do Loan fans also like?
Beyond Loan itself, the audience over-indexes on Cocktail (2.09×), Stradivarius (1.97×), Unique Gifts (1.54×), and Progressive rock (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.