Rascasse Audience Intelligence

Loan Audience in Germany

A data profile of the people who buy, follow and care about Loan in Germany — modelled from more than twelve digital signal sources. Loan has an estimated audience of 1,643,789 people in Germany.

#2259among Topic in Germany#386in Business & Career

The average Loan fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include First-time home buyer grant, Mortgage calculator, Florian Silbereisen, with strongest over-indexing on First-time home buyer grant (23.78× the country average).

Demographically, the Loan audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Loan fan in Germany is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for First-time home buyer grant.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loan profile in Germany.

Audience size
1.6M
in Germany
Gender
38.0%♀
62.0% male
Age
40.7
average years
Country rank
#4092
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loan fans

38.0% are female, 62.0% are male, average age 40.7.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Loan audience in Germany
MetricValue
Female38.0%
Male62.0%
Average age40.7
Estimated audience size1,643,789
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Loan audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3924%
40-4926%
50+19%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Loan audience comes from Germany.

Worldwide audience distribution share by country for Loan
CountryShare
United States24.0%
Brazil5.7%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Loan fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.18×
02Hessen~100K1.18×
03Hamburg~40K1.14×
04Bremen~20K1.08×
05Berlin~80K1.07×
06Niedersachsen~200K1.04×
07Rheinland-Pfalz~80K1.00×
08Schleswig-Holstein~60K0.99×
09Baden-Württemberg~200K0.97×
10Brandenburg~50K0.96×
11Sachsen~80K0.95×
12Bayern~200K0.94×
13Sachsen-Anhalt~40K0.91×
14Saarland~20K0.91×
15Thüringen~40K0.89×
16Mecklenburg-Vorpommern~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Loan, Germany
0.87×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loan audience
#·InterestCategoryAffinity×
01First-time home buyer grantHome & Garden23.78×
02Mortgage calculatorHome & Garden19.80×
03Home insuranceBusiness & Career18.24×
04Starter homeHome & Garden13.65×
05Credit (finance)Business & Career13.12×
06Florian SilbereisenMusic & Radio11.61×
07MarketWatchBusiness & Career10.74×
08Residential areaHome & Garden8.76×
09Andreas GabalierMusic & Radio6.90×
10TownhouseHome & Garden5.18×
11Helene FischerMusic & Radio4.64×
12Property finderHome & Garden4.50×
13Schlager musicMusic & Radio3.05×
14CommerzbankBusiness & Career2.65×
15NatureHome & Garden2.55×
16VacationsTravel & Leisure2.54×
17BankingBusiness & Career2.44×
18FamilyKids & Family2.05×
19Personal financeBusiness & Career1.91×
20TagesschauMovies & TV1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loan audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.88×
Quality AwarenessPREMIUM1.67×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loan audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
Sports ActivityPOWER0.80×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loan have in Germany?

Loan has an estimated audience of 1,643,789 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Loan fans?

38.0% of Loan fans are female, 62.0% are male, with an average age of 40.7 years.

03

Which brands do Loan fans like most?

Loan fans show strongest brand affinity for First-time home buyer grant (23.78×), Mortgage calculator (19.8×), and Florian Silbereisen (11.61×) over the country average.

04

Where do Loan fans live in Germany?

Loan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Loan fans also like?

Beyond Loan itself, the audience over-indexes on Mortgage calculator (19.8×), Florian Silbereisen (11.61×), Starter home (13.65×), and Home insurance (18.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Loan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Loan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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