Residential area Audience in Germany
Residential area has an estimated audience of 3,562,844 people in Germany. 60.1% are female, 39.9% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Sachsen-Anhalt. Top brand affinities: Real estate development, First-time home buyer grant, Property finder, Home construction, Property.
The average Residential area fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen-Anhalt. Top brand affinities include Real estate development, First-time home buyer grant, Property finder, with strongest over-indexing on Real estate development (7.63× the country average). Demographically, the Residential area audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Residential area fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 38.9 |
| Estimated audience size | 3,562,844 |
Audience persona
The typical Residential area fan in Germany is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Real estate development.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 759,231 | 0.97× |
| Bayern | 307,334 | 0.54× |
| Sachsen-Anhalt | 282,116 | 3.06× |
| Baden-Württemberg | 249,136 | 0.51× |
| Sachsen | 213,594 | 1.22× |
| Niedersachsen | 194,890 | 0.56× |
| Thüringen | 181,104 | 1.99× |
| Brandenburg | 166,248 | 1.5× |
| Mecklenburg-Vorpommern | 149,589 | 2.2× |
| Hessen | 141,502 | 0.52× |
| Berlin | 121,886 | 0.77× |
| Schleswig-Holstein | 79,909 | 0.62× |
| Rheinland-Pfalz | 59,979 | 0.34× |
| Hamburg | 38,811 | 0.48× |
| Bremen | 13,448 | 0.44× |
| Saarland | 11,673 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real estate development | 7.63× | Business & Career |
| First-time home buyer grant | 8.61× | Home & Garden |
| Property finder | 5.68× | Home & Garden |
| Home construction | 4.3× | Home & Garden |
| Property | 5× | Home & Garden |
| Single-family detached home | 6.47× | Home & Garden |
| Mortgage loans | 7.94× | Business & Career |
| Housing estate | 6.79× | Home & Garden |
| Starter home | 5.62× | Home & Garden |
| Loan | 8.76× | Business & Career |
| First-time buyer | 5.65× | Shopping |
| Home repair | 3.51× | Home & Garden |
| Mortgage calculator | 5.87× | Home & Garden |
| Home Design | 3.37× | Home & Garden |
| Airbnb | 2.57× | Travel & Leisure |
| Terraced house | 4.6× | Home & Garden |
| Greenhouse | 6.19× | Home & Garden |
| Architecture & Design | 3.28× | Business & Career |
| Garden centre | 3.89× | Home & Garden |
| Home Interior Design | 3.48× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.44 |
| DIY Mentality | THRILL | 2.39 |
| Quality Awareness | PREMIUM | 2.22 |
| Luxury Orientation | PREMIUM | 1.89 |
| Travelling | THRILL | 1.72 |
| Sustainability | BALANCE | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 12.3% |
| Germany | 4.4% |
See Residential area audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Residential area have in Germany?
Residential area has an estimated audience of 3,562,844 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Residential area fans?
60.1% of Residential area fans are female, 39.9% are male, with an average age of 38.9 years.
Which brands do Residential area fans like most?
Residential area fans show strongest brand affinity for Real estate development (7.63×), First-time home buyer grant (8.61×), and Property finder (5.68×) over the country average.
Where do Residential area fans live in Germany?
Residential area fans in Germany are most concentrated in Nordrhein-Westfalen (reach 759,231), Bayern (reach 307,334), and Sachsen-Anhalt (reach 282,116). These three regions account for the largest share of the active audience.
What other brands do Residential area fans also like?
Beyond Residential area itself, the audience over-indexes on First-time home buyer grant (8.61×), Property finder (5.68×), Home construction (4.3×), and Property (5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Residential area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.