Rascasse Audience Intelligence

Residential area Audience in Germany

A data profile of the people who buy, follow and care about Residential area in Germany — modelled from more than twelve digital signal sources. Residential area has an estimated audience of 3,562,844 people in Germany.

#1052among Topic in Germany#138in Home & Garden

The average Residential area fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Real estate development, First-time home buyer grant, Property finder, with strongest over-indexing on Real estate development (7.63× the country average).

Demographically, the Residential area audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Residential area fan in Germany is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Real estate development.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Residential area profile in Germany.

Audience size
3.6M
in Germany
Gender
60.1%♀
39.9% male
Age
38.9
average years
Country rank
#1708
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Residential area fans

60.1% are female, 39.9% are male, average age 38.9.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Residential area audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age38.9
Estimated audience size3,562,844
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Residential area audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Residential area audience comes from Germany.

Worldwide audience distribution share by country for Residential area
CountryShare
United States17.1%
Japan12.3%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Residential area audience in Germany is strongest.

Fig. 05

Top regions by affinity

Residential area fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K2.64×
02Mecklenburg-Vorpommern~100K1.87×
03Thüringen~200K1.86×
04Brandenburg~200K1.46×
05Sachsen~200K1.15×
06Saarland~40K0.97×
07Bremen~30K0.97×
08Nordrhein-Westfalen~700K0.92×
09Berlin~100K0.81×
10Schleswig-Holstein~100K0.75×
11Hamburg~60K0.71×
12Rheinland-Pfalz~100K0.65×
13Niedersachsen~200K0.64×
14Baden-Württemberg~300K0.62×
15Hessen~200K0.61×
16Bayern~300K0.59×
Fig. 06

Affinity by region

Affinity by region — Residential area, Germany
0.59×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Residential area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Residential area audience
#·InterestCategoryAffinity×
01LoanBusiness & Career8.76×
02First-time home buyer grantHome & Garden8.61×
03Mortgage loansBusiness & Career7.94×
04Real estate developmentBusiness & Career7.63×
05Housing estateHome & Garden6.79×
06Single-family detached homeHome & Garden6.47×
07GreenhouseHome & Garden6.19×
08Mortgage calculatorHome & Garden5.87×
09Property finderHome & Garden5.68×
10First-time buyerShopping5.65×
11Starter homeHome & Garden5.62×
12PropertyHome & Garden5.00×
13Terraced houseHome & Garden4.60×
14Home constructionHome & Garden4.30×
15Garden centreHome & Garden3.89×
16Home repairHome & Garden3.51×
17Home Interior DesignHome & Garden3.48×
18Home DesignHome & Garden3.37×
19Architecture & DesignBusiness & Career3.28×
20AirbnbTravel & Leisure2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Residential area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Residential area audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.11×
Luxury OrientationPREMIUM1.92×
TravellingTHRILL1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Residential area audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.91×
PatriotismCONSERVATISM0.97×
SpiritualityBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Residential area have in Germany?

Residential area has an estimated audience of 3,562,844 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Residential area fans?

60.1% of Residential area fans are female, 39.9% are male, with an average age of 38.9 years.

03

Which brands do Residential area fans like most?

Residential area fans show strongest brand affinity for Real estate development (7.63×), First-time home buyer grant (8.61×), and Property finder (5.68×) over the country average.

04

Where do Residential area fans live in Germany?

Residential area fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Residential area fans also like?

Beyond Residential area itself, the audience over-indexes on First-time home buyer grant (8.61×), Property finder (5.68×), Home construction (4.3×), and Property (5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Residential area audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Residential area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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