Rascasse Audience Intelligence

Housing estate Audience in Germany

A data profile of the people who buy, follow and care about Housing estate in Germany — modelled from more than twelve digital signal sources. Housing estate has an estimated audience of 3,456,263 people in Germany.

#1093among Topic in Germany#144in Home & Garden

The average Housing estate fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mortgage calculator, Starter home, First-time home buyer grant, with strongest over-indexing on Mortgage calculator (33.44× the country average).

Demographically, the Housing estate audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Housing estate fan in Germany is more female, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Housing estate profile in Germany.

Audience size
3.5M
in Germany
Gender
57.8%♀
42.2% male
Age
37.3
average years
Country rank
#1776
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Housing estate fans

57.8% are female, 42.2% are male, average age 37.3.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Housing estate audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age37.3
Estimated audience size3,456,263
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Housing estate audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Housing estate audience comes from Germany.

Worldwide audience distribution share by country for Housing estate
CountryShare
United States12.7%
Japan5.0%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Housing estate audience in Germany is strongest.

Fig. 05

Top regions by affinity

Housing estate fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.39×
02Saarland~50K1.29×
03Brandenburg~100K1.05×
04Mecklenburg-Vorpommern~70K1.05×
05Berlin~200K1.02×
06Thüringen~90K1.02×
07Sachsen-Anhalt~90K1.01×
08Hamburg~80K0.97×
09Schleswig-Holstein~100K0.94×
10Rheinland-Pfalz~200K0.93×
11Sachsen~200K0.91×
12Niedersachsen~300K0.85×
13Baden-Württemberg~400K0.84×
14Hessen~200K0.84×
15Nordrhein-Westfalen~600K0.79×
16Bayern~400K0.78×
Fig. 06

Affinity by region

Affinity by region — Housing estate, Germany
0.78×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Housing estate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Housing estate audience
#·InterestCategoryAffinity×
01Mortgage calculatorHome & Garden33.44×
02Gated communityHome & Garden20.25×
03First-time home buyer grantHome & Garden19.46×
04House HuntingMovies & TV18.56×
05Starter homeHome & Garden17.15×
06Penthouse apartmentHome & Garden12.14×
07Residential areaHome & Garden6.79×
08Love & SexKids & Family6.57×
09Non-alcoholic beverageFood & Beverages5.68×
10Real estate brokerHome & Garden4.42×
11ManicureBeauty & Wellness4.38×
12Nail salonBeauty & Wellness3.96×
13Luxury yachtTravel & Leisure3.88×
14Google NewsNews3.80×
15Garden furnitureHome & Garden3.69×
16ImmoweltHome & Garden3.36×
17Master's degreeBusiness & Career3.17×
18ZaraShopping3.07×
19TK MaxxShopping2.55×
20IKEAHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Housing estate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Housing estate audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.50×
IndulgenceJOY2.02×
Design AffinityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Housing estate audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
Social Media UsageJOY0.94×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Housing estate have in Germany?

Housing estate has an estimated audience of 3,456,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Housing estate fans?

57.8% of Housing estate fans are female, 42.2% are male, with an average age of 37.3 years.

03

Which brands do Housing estate fans like most?

Housing estate fans show strongest brand affinity for Mortgage calculator (33.44×), Starter home (17.15×), and First-time home buyer grant (19.46×) over the country average.

04

Where do Housing estate fans live in Germany?

Housing estate fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Housing estate fans also like?

Beyond Housing estate itself, the audience over-indexes on Starter home (17.15×), First-time home buyer grant (19.46×), Gated community (20.25×), and Penthouse apartment (12.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Housing estate audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Housing estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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