Housing estate Audience in Germany
Housing estate has an estimated audience of 3,456,263 people in Germany. 57.8% are female, 42.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Rossmann, Gil Ofarim, Enzkreis, Mothercare, Nurse education.
The average Housing estate fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Rossmann, Gil Ofarim, Enzkreis, with strongest over-indexing on Rossmann (1.55× the country average). Demographically, the Housing estate audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Housing estate fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 37.3 |
| Estimated audience size | 3,456,263 |
Audience persona
The typical Housing estate fan in Germany is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 497,648 | 0.66× |
| Bayern | 226,494 | 0.41× |
| Berlin | 171,933 | 1.11× |
| Niedersachsen | 140,529 | 0.42× |
| Brandenburg | 131,604 | 1.23× |
| Rheinland-Pfalz | 113,936 | 0.66× |
| Baden-Württemberg | 108,989 | 0.23× |
| Saarland | 100,481 | 2.37× |
| Hessen | 99,315 | 0.38× |
| Thüringen | 99,041 | 1.12× |
| Sachsen-Anhalt | 96,188 | 1.07× |
| Bremen | 90,032 | 3.05× |
| Mecklenburg-Vorpommern | 84,598 | 1.28× |
| Sachsen | 83,888 | 0.49× |
| Schleswig-Holstein | 78,816 | 0.64× |
| Hamburg | 69,152 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.55× | Shopping |
| Gil Ofarim | 2.13× | Music & Radio |
| Enzkreis | 12× | Travel & Leisure |
| Mothercare | 1.99× | Kids & Family |
| Nurse education | 2.18× | Kids & Family |
| Home Delivery | 2.32× | Food & Beverages |
| Preacher (comics) | 5.05× | Literature |
| Google Home | 3.93× | Technology & Electronics |
| Jaguar F-Pace | 4.16× | Cars & Mobility |
| Euphonium | 6.88× | Music & Radio |
| Sixx | 1.92× | Movies & TV |
| Gloria | 2.58× | Music & Radio |
| Cachorro | 1.82× | Pets & Animals |
| Janitor | 3.14× | Home & Garden |
| Islamism | 2.83× | Politics & Society |
| Women's empowerment | 1.75× | Politics & Society |
| The Equalizer | 2.36× | Movies & TV |
| Ipekyol | 1.87× | Shopping |
| Filmnächte am Elbufer | 4.2× | Movies & TV |
| Bugatti Chiron | 2.41× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.08 |
| Quality Awareness | PREMIUM | 2.07 |
| DIY Mentality | THRILL | 1.74 |
| Indulgence | JOY | 1.69 |
| Convenience Orientation | PREMIUM | 1.64 |
| Family Orientation | CONSERVATISM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.7% |
| Japan | 5.0% |
| India | 4.7% |
See Housing estate audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Housing estate have in Germany?
Housing estate has an estimated audience of 3,456,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Housing estate fans?
57.8% of Housing estate fans are female, 42.2% are male, with an average age of 37.3 years.
Which brands do Housing estate fans like most?
Housing estate fans show strongest brand affinity for Rossmann (1.55×), Gil Ofarim (2.13×), and Enzkreis (12×) over the country average.
Where do Housing estate fans live in Germany?
Housing estate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 497,648), Bayern (reach 226,494), and Berlin (reach 171,933). These three regions account for the largest share of the active audience.
What other brands do Housing estate fans also like?
Beyond Housing estate itself, the audience over-indexes on Gil Ofarim (2.13×), Enzkreis (12×), Mothercare (1.99×), and Nurse education (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Housing estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.