Master's degree Audience in Germany
Master's degree has an estimated audience of 5,712,157 people in Germany. 56.3% are female, 43.7% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bachelor's degree, Postgraduate education, Tagesschau, Germany, Duolingo.
The average Master's degree fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bachelor's degree, Postgraduate education, Tagesschau, with strongest over-indexing on Bachelor's degree (6.04× the country average). Demographically, the Master's degree audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Master's degree fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 36.1 |
| Estimated audience size | 5,712,157 |
Audience persona
The typical Master's degree fan in Germany is more female, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Bachelor's degree.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,133,319 | 0.91× |
| Bayern | 1,104,702 | 1.2× |
| Baden-Württemberg | 847,228 | 1.09× |
| Hessen | 840,803 | 1.93× |
| Berlin | 590,251 | 2.31× |
| Niedersachsen | 372,036 | 0.67× |
| Rheinland-Pfalz | 283,000 | 0.99× |
| Sachsen | 222,160 | 0.79× |
| Schleswig-Holstein | 155,439 | 0.76× |
| Hamburg | 154,294 | 1.2× |
| Brandenburg | 122,181 | 0.69× |
| Thüringen | 99,318 | 0.68× |
| Sachsen-Anhalt | 80,381 | 0.54× |
| Bremen | 55,174 | 1.13× |
| Saarland | 50,600 | 0.72× |
| Mecklenburg-Vorpommern | 42,417 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bachelor's degree | 6.04× | Business & Career |
| Postgraduate education | 6.7× | Business & Career |
| Tagesschau | 2.11× | Movies & TV |
| Germany | 1.69× | Travel & Leisure |
| Duolingo | 6× | Business & Career |
| Clothing | 1.58× | Fashion & Accessoires |
| Master of Business Administration | 4.52× | Business & Career |
| Online shopping | 1.53× | Shopping |
| Discount stores | 1.74× | Shopping |
| International student | 5.78× | Business & Career |
| Beauty | 1.51× | Beauty & Wellness |
| Russian language | 4.95× | Politics & Society |
| Personal finance | 1.74× | Business & Career |
| Spanish language | 4.94× | Politics & Society |
| Restaurants | 1.54× | Food & Beverages |
| Software | 1.54× | Technology & Electronics |
| 1.77× | Internet & Social Media | |
| Photography | 1.68× | Arts & Culture |
| International education | 6.83× | Business & Career |
| Cosmetics | 1.65× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.41 |
| Indulgence | JOY | 1.28 |
| Individualism | JOY | 1.2 |
| Sustainability | BALANCE | 1.19 |
| Luxury Orientation | PREMIUM | 1.17 |
| Social Media Usage | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| India | 6.7% |
| Brazil | 4.4% |
See Master's degree audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Master's degree have in Germany?
Master's degree has an estimated audience of 5,712,157 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Master's degree fans?
56.3% of Master's degree fans are female, 43.7% are male, with an average age of 36.1 years.
Which brands do Master's degree fans like most?
Master's degree fans show strongest brand affinity for Bachelor's degree (6.04×), Postgraduate education (6.7×), and Tagesschau (2.11×) over the country average.
Where do Master's degree fans live in Germany?
Master's degree fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,133,319), Bayern (reach 1,104,702), and Baden-Württemberg (reach 847,228). These three regions account for the largest share of the active audience.
What other brands do Master's degree fans also like?
Beyond Master's degree itself, the audience over-indexes on Postgraduate education (6.7×), Tagesschau (2.11×), Germany (1.69×), and Duolingo (6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Master's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.