Master's degree Audience in Germany
A data profile of the people who buy, follow and care about Master's degree in Germany — modelled from more than twelve digital signal sources. Master's degree has an estimated audience of 5,712,157 people in Germany.
The average Master's degree fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bachelor's degree, Postgraduate education, Tagesschau, with strongest over-indexing on Bachelor's degree (6.04× the country average).
Demographically, the Master's degree audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Master's degree fan in Germany is more female, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Bachelor's degree.
At a glance
The key figures that characterise the Master's degree profile in Germany.
Search interest · 12-month trend
Demographics of Master's degree fans
56.3% are female, 43.7% are male, average age 36.1.
Gender split
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 36.1 |
| Estimated audience size | 5,712,157 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Master's degree audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.9% |
| India | 6.7% |
| Brazil | 4.4% |
Geography
Where the Master's degree audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~500K | 1.86× | |
| 02 | Hessen | ~700K | 1.63× | |
| 03 | Bayern | ~1M | 1.13× | |
| 04 | Hamburg | ~100K | 1.05× | |
| 05 | Rheinland-Pfalz | ~300K | 1.04× | |
| 06 | Bremen | ~50K | 1.03× | |
| 07 | Baden-Württemberg | ~800K | 1.01× | |
| 08 | Saarland | ~70K | 0.97× | |
| 09 | Sachsen-Anhalt | ~100K | 0.94× | |
| 10 | Thüringen | ~100K | 0.94× | |
| 11 | Mecklenburg-Vorpommern | ~100K | 0.94× | |
| 12 | Schleswig-Holstein | ~200K | 0.93× | |
| 13 | Brandenburg | ~200K | 0.93× | |
| 14 | Sachsen | ~300K | 0.91× | |
| 15 | Nordrhein-Westfalen | ~1M | 0.87× | |
| 16 | Niedersachsen | ~500K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Master's degree audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 6.83× | ||
| 02 | Postgraduate education | Business & Career | 6.70× | ||
| 03 | Bachelor's degree | Business & Career | 6.04× | ||
| 04 | Duolingo | Business & Career | 6.00× | ||
| 05 | International student | Business & Career | 5.78× | ||
| 06 | Russian language | Politics & Society | 4.95× | ||
| 07 | Spanish language | Politics & Society | 4.94× | ||
| 08 | Master of Business Administration | Business & Career | 4.52× | ||
| 09 | Tagesschau | Movies & TV | 2.11× | ||
| 10 | Internet & Social Media | 1.77× | |||
| 11 | Discount stores | Shopping | 1.74× | ||
| 12 | Personal finance | Business & Career | 1.74× | ||
| 13 | Germany | Travel & Leisure | 1.69× | ||
| 14 | Photography | Arts & Culture | 1.68× | ||
| 15 | Cosmetics | Beauty & Wellness | 1.65× | ||
| 16 | Clothing | Fashion & Accessoires | 1.58× | ||
| 17 | Restaurants | Food & Beverages | 1.54× | ||
| 18 | Software | Technology & Electronics | 1.54× | ||
| 19 | Online shopping | Shopping | 1.53× | ||
| 20 | Beauty | Beauty & Wellness | 1.51× |
Personality of the Master's degree audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.62× | |
| Creativity | OPEN | 1.60× | |
| Indulgence | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.06× | |
| Patriotism | CONSERVATISM | 1.12× | |
| Pet Ownership | JOY | 1.14× |
Frequently asked questions
How many fans does Master's degree have in Germany?
Master's degree has an estimated audience of 5,712,157 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Master's degree fans?
56.3% of Master's degree fans are female, 43.7% are male, with an average age of 36.1 years.
Which brands do Master's degree fans like most?
Master's degree fans show strongest brand affinity for Bachelor's degree (6.04×), Postgraduate education (6.7×), and Tagesschau (2.11×) over the country average.
Where do Master's degree fans live in Germany?
Master's degree fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Master's degree fans also like?
Beyond Master's degree itself, the audience over-indexes on Postgraduate education (6.7×), Tagesschau (2.11×), Germany (1.69×), and Duolingo (6×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Master's degree audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Master's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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