Duolingo Audience in Germany
Duolingo has an estimated audience of 2,664,748 people in Germany. 56.2% are female, 43.8% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Test of English as a Foreign Language, Business English, Basic English, Language school, Teaching English as a foreign language.
The average Duolingo fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Test of English as a Foreign Language, Business English, Basic English, with strongest over-indexing on Test of English as a Foreign Language (33.61× the country average). Demographically, the Duolingo audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning
Demographics of Duolingo fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 36.1 |
| Estimated audience size | 2,664,748 |
Audience persona
The typical Duolingo fan in Germany is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Test of English as a Foreign Language.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 578,478 | 0.99× |
| Bayern | 480,607 | 1.12× |
| Baden-Württemberg | 399,490 | 1.1× |
| Niedersachsen | 256,319 | 0.99× |
| Hessen | 205,442 | 1.01× |
| Berlin | 144,879 | 1.22× |
| Rheinland-Pfalz | 138,760 | 1.04× |
| Sachsen | 132,794 | 1.02× |
| Schleswig-Holstein | 92,382 | 0.97× |
| Brandenburg | 83,142 | 1.01× |
| Sachsen-Anhalt | 61,313 | 0.89× |
| Hamburg | 56,310 | 0.94× |
| Thüringen | 55,095 | 0.81× |
| Mecklenburg-Vorpommern | 43,185 | 0.85× |
| Saarland | 35,885 | 1.1× |
| Bremen | 21,929 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Test of English as a Foreign Language | 33.61× | Business & Career |
| Business English | 20.09× | Business & Career |
| Basic English | 15.56× | Politics & Society |
| Language school | 11.28× | Kids & Family |
| Teaching English as a foreign language | 27.84× | Politics & Society |
| Foreign language | 10.03× | Business & Career |
| TikTok | 2.79× | Internet & Social Media |
| Language education | 8.43× | Business & Career |
| Superman | 4.38× | Movies & TV |
| International education | 12.46× | Business & Career |
| English as a second or foreign language | 12.18× | Business & Career |
| Stranger Things | 4.31× | Movies & TV |
| High school | 5.67× | Business & Career |
| International English Language Testing System | 11.17× | Business & Career |
| Job hunting | 4.26× | Business & Career |
| Study abroad | 11.78× | Business & Career |
| Harry Potter | 2.27× | Movies & TV |
| Work abroad | 27.92× | Business & Career |
| Summer vacation | 5.71× | Travel & Leisure |
| Reading | 2.09× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Urban Lifestyle | OPEN | 1.25 |
| Travelling | THRILL | 1.18 |
| Sports Activity | POWER | 1.18 |
| Sustainability | BALANCE | 1.08 |
| Mindfulness | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 6.8% |
| Japan | 5.2% |
See Duolingo audiences in other countries
More E-learning audiences in Germany
- Babbel (1,081,411)
- Udemy (1,057,143)
- ResearchGate (915,104)
- Udacity (660,393)
- Khan Academy (549,517)
Frequently asked questions
How many fans does Duolingo have in Germany?
Duolingo has an estimated audience of 2,664,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Duolingo fans?
56.2% of Duolingo fans are female, 43.8% are male, with an average age of 36.1 years.
Which brands do Duolingo fans like most?
Duolingo fans show strongest brand affinity for Test of English as a Foreign Language (33.61×), Business English (20.09×), and Basic English (15.56×) over the country average.
Where do Duolingo fans live in Germany?
Duolingo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 578,478), Bayern (reach 480,607), and Baden-Württemberg (reach 399,490). These three regions account for the largest share of the active audience.
What other brands do Duolingo fans also like?
Beyond Duolingo itself, the audience over-indexes on Business English (20.09×), Basic English (15.56×), Language school (11.28×), and Teaching English as a foreign language (27.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Duolingo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.