A data profile of the people who buy, follow and care about Master's degree in United Kingdom — modelled from more than twelve digital signal sources. Master's degree has an estimated audience of 3,549,953 people in United Kingdom.
The average Master's degree fan in United Kingdom is 40.2 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, Wales.
Top brand affinities include Bachelor's degree, health, American Student Dental Association, with strongest over-indexing on Bachelor's degree (5.48× the country average).
Demographically, the Master's degree audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Master's degree fan in United Kingdom is more female, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Bachelor's degree.
The key figures that characterise the Master's degree profile in United Kingdom.
57.4% are female, 42.6% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.2 |
| Estimated audience size | 3,549,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Master's degree audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.9% |
| India | 6.7% |
| Brazil | 4.4% |
Where the Master's degree audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~600K | 1.90× | |
| 02 | Wales | ~300K | 1.61× | |
| 03 | Northern Ireland | ~200K | 1.47× | |
| 04 | West Midlands | ~200K | 0.99× | |
| 05 | Yorkshire and the Humber | ~300K | 0.95× | |
| 06 | North East | ~100K | 0.86× | |
| 07 | South East | ~400K | 0.83× | |
| 08 | East of England | ~200K | 0.73× | |
| 09 | South West | ~200K | 0.66× | |
| 10 | East Midlands | ~200K | 0.65× | |
| 11 | North West | ~200K | 0.49× |
The strongest cross-interests of the Master's degree audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Study in Canada | Business & Career | 13.18× | ||
| 02 | Study Abroad | Business & Career | 12.88× | ||
| 03 | Study in the USA | Business & Career | 12.69× | ||
| 04 | Study in Europe | Business & Career | 12.10× | ||
| 05 | College admissions in the United States | Business & Career | 9.96× | ||
| 06 | Test of English as a Foreign Language | Business & Career | 8.43× | ||
| 07 | International English Language Testing System | Business & Career | 7.54× | ||
| 08 | International education | Business & Career | 7.04× | ||
| 09 | hotstar | Movies & TV | 6.85× | ||
| 10 | Flipkart | Shopping | 6.73× | ||
| 11 | University and college admission | Business & Career | 6.38× | ||
| 12 | health | Health | 5.61× | ||
| 13 | Scholarship | Kids & Family | 5.60× | ||
| 14 | Bachelor's degree | Business & Career | 5.48× | ||
| 15 | International student | Business & Career | 5.12× | ||
| 16 | Universities in the United Kingdom | Business & Career | 4.64× | ||
| 17 | Postgraduate education | Business & Career | 4.60× | ||
| 18 | Master of Business Administration | Business & Career | 3.87× | ||
| 19 | KPop Demon Hunters | Movies & TV | 2.27× | ||
| 20 | American Student Dental Association | Business & Career | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.30× | |
| Mindfulness | BALANCE | 1.29× | |
| Pet Ownership | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.76× | |
| Community Orientation | OPEN | 0.83× | |
| Extroversion | THRILL | 0.83× |
Master's degree has an estimated audience of 3,549,953 people in United Kingdom, concentrated in Scotland and South East.
57.4% of Master's degree fans are female, 42.6% are male, with an average age of 40.2 years.
Master's degree fans show strongest brand affinity for Bachelor's degree (5.48×), health (5.61×), and American Student Dental Association (2.05×) over the country average.
Master's degree fans in United Kingdom are most concentrated in Scotland (reach ~600K), South East (reach ~400K), and Wales (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Master's degree itself, the audience over-indexes on health (5.61×), American Student Dental Association (2.05×), Study Abroad (12.88×), and Study in Canada (13.18×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Master's degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.