A data profile of the people who buy, follow and care about Postgraduate education in United Kingdom — modelled from more than twelve digital signal sources. Postgraduate education has an estimated audience of 3,061,631 people in United Kingdom.
The average Postgraduate education fan in United Kingdom is 38.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Master's degree, Scholarship, Innovation, with strongest over-indexing on Master's degree (4.6× the country average).
Demographically, the Postgraduate education audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Postgraduate education fan in United Kingdom is more female, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Master's degree.
The key figures that characterise the Postgraduate education profile in United Kingdom.
58.8% are female, 41.2% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 38.6 |
| Estimated audience size | 3,061,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Postgraduate education audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.9% |
| Brazil | 10.0% |
| India | 8.2% |
Where the Postgraduate education audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.19× | |
| 02 | East of England | ~300K | 1.09× | |
| 03 | Northern Ireland | ~100K | 1.04× | |
| 04 | Scotland | ~300K | 1.03× | |
| 05 | North East | ~100K | 1.02× | |
| 06 | South West | ~300K | 1.01× | |
| 07 | Yorkshire and the Humber | ~200K | 1.00× | |
| 08 | Wales | ~200K | 0.98× | |
| 09 | East Midlands | ~200K | 0.97× | |
| 10 | South East | ~400K | 0.95× | |
| 11 | North West | ~300K | 0.90× | |
| 12 | England | ~2.5M | 0.82× |
The strongest cross-interests of the Postgraduate education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scholarship | Kids & Family | 6.73× | ||
| 02 | Data science | Business & Career | 6.11× | ||
| 03 | Business school | Business & Career | 5.62× | ||
| 04 | International education | Business & Career | 4.83× | ||
| 05 | Master's degree | Business & Career | 4.60× | ||
| 06 | Master of Business Administration | Business & Career | 4.06× | ||
| 07 | University of Oxford | Business & Career | 3.63× | ||
| 08 | GitHub | Internet & Social Media | 3.47× | ||
| 09 | Political science | Business & Career | 3.36× | ||
| 10 | Academic degree | Business & Career | 3.04× | ||
| 11 | Innovation | Business & Career | 2.95× | ||
| 12 | Retail banking | Business & Career | 2.88× | ||
| 13 | Internet & Social Media | 2.66× | |||
| 14 | Career development | Business & Career | 2.27× | ||
| 15 | Indeed.com | Business & Career | 2.25× | ||
| 16 | Deliveroo | Food & Beverages | 2.01× | ||
| 17 | College | Business & Career | 1.92× | ||
| 18 | Wikipedia | Internet & Social Media | 1.67× | ||
| 19 | Politics | Politics & Society | 1.60× | ||
| 20 | Nonprofit organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.16× | |
| Individualism | JOY | 1.46× | |
| Early Adopter Mentality | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Creativity | OPEN | 0.87× | |
| Design Affinity | PREMIUM | 0.87× |
Postgraduate education has an estimated audience of 3,061,631 people in United Kingdom, concentrated in England and South East.
58.8% of Postgraduate education fans are female, 41.2% are male, with an average age of 38.6 years.
Postgraduate education fans show strongest brand affinity for Master's degree (4.6×), Scholarship (6.73×), and Innovation (2.95×) over the country average.
Postgraduate education fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Postgraduate education itself, the audience over-indexes on Scholarship (6.73×), Innovation (2.95×), Indeed.com (2.25×), and Master of Business Administration (4.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Postgraduate education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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