A data profile of the people who buy, follow and care about College in United Kingdom — modelled from more than twelve digital signal sources. College has an estimated audience of 7,419,812 people in United Kingdom.
The average College fan in United Kingdom is 41.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, Scotland.
Top brand affinities include Higher education, University, Self care, with strongest over-indexing on Higher education (1.71× the country average).
Demographically, the College audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical College fan in United Kingdom is more female, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Higher education.
The key figures that characterise the College profile in United Kingdom.
62.2% are female, 37.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 41.5 |
| Estimated audience size | 7,419,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide College audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
Where the College audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~900K | 1.41× | |
| 02 | Wales | ~600K | 1.34× | |
| 03 | North West | ~900K | 1.19× | |
| 04 | South East | ~900K | 0.93× | |
| 05 | Greater London | ~900K | 0.92× | |
| 06 | South West | ~600K | 0.92× | |
| 07 | East Midlands | ~500K | 0.92× | |
| 08 | North East | ~300K | 0.92× | |
| 09 | East of England | ~600K | 0.91× | |
| 10 | England | ~5.5M | 0.89× | |
| 11 | West Midlands | ~200K | 0.74× | |
| 12 | Yorkshire and the Humber | ~400K | 0.65× | |
| 13 | Northern Ireland | ~100K | 0.64× |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 4.28× | ||
| 02 | Language school | Kids & Family | 3.66× | ||
| 03 | Bachelor's degree | Business & Career | 2.88× | ||
| 04 | Master's degree | Business & Career | 2.54× | ||
| 05 | Academic degree | Business & Career | 2.36× | ||
| 06 | UCAS | Business & Career | 2.34× | ||
| 07 | Self-confidence | Health | 2.21× | ||
| 08 | Distance education | Business & Career | 2.17× | ||
| 09 | University | Business & Career | 1.93× | ||
| 10 | Self-love | Health | 1.77× | ||
| 11 | High school | Business & Career | 1.74× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.73× | ||
| 13 | Higher education | Business & Career | 1.71× | ||
| 14 | Self care | Health | 1.70× | ||
| 15 | Social media marketing | Business & Career | 1.58× | ||
| 16 | Livemusic | Music & Radio | 1.57× | ||
| 17 | Sephora | Shopping | 1.57× | ||
| 18 | Organic product | Food & Beverages | 1.56× | ||
| 19 | Volunteering | Politics & Society | 1.52× | ||
| 20 | Google Drive | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.28× | |
| Healthy Lifestyle | BALANCE | 1.23× | |
| Mindfulness | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Extroversion | THRILL | 0.96× |
College has an estimated audience of 7,419,812 people in United Kingdom, concentrated in England and North West.
62.2% of College fans are female, 37.8% are male, with an average age of 41.5 years.
College fans show strongest brand affinity for Higher education (1.71×), University (1.93×), and Self care (1.7×) over the country average.
College fans in United Kingdom are most concentrated in England (reach ~5.5M), North West (reach ~900K), and Scotland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond College itself, the audience over-indexes on University (1.93×), Self care (1.7×), Volunteering (1.52×), and Bachelor's degree (2.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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