A data profile of the people who buy, follow and care about College in Spain — modelled from more than twelve digital signal sources. College has an estimated audience of 4,538,827 people in Spain.
The average College fan in Spain is 43.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Self-awareness, Quality of life, Student, with strongest over-indexing on Self-awareness (2.54× the country average).
Demographically, the College audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical College fan in Spain is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.
The key figures that characterise the College profile in Spain.
60.8% are female, 39.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 43.2 |
| Estimated audience size | 4,538,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide College audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
Where the College audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~300K | 1.59× | |
| 02 | Catalonia | ~1M | 1.47× | |
| 03 | Balearic Islands | ~200K | 1.40× | |
| 04 | Region of Murcia | ~200K | 1.09× | |
| 05 | Community of Madrid | ~800K | 1.07× | |
| 06 | Aragon | ~100K | 1.03× | |
| 07 | Comunidad Valenciana | ~500K | 1.02× | |
| 08 | Navarre | ~60K | 0.99× | |
| 09 | Andalusia | ~800K | 0.93× | |
| 10 | La Rioja | ~30K | 0.93× | |
| 11 | Canary Islands | ~200K | 0.91× | |
| 12 | Castile and León | ~200K | 0.88× | |
| 13 | Castilla-La Mancha | ~200K | 0.87× | |
| 14 | Principality of Asturias | ~90K | 0.86× | |
| 15 | Cantabria | ~50K | 0.86× | |
| 16 | Extremadura | ~80K | 0.85× | |
| 17 | Galicia | ~200K | 0.82× |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tertiary education | Business & Career | 4.36× | ||
| 02 | Teacher education | Business & Career | 3.13× | ||
| 03 | Basic English | Politics & Society | 3.07× | ||
| 04 | Self-awareness | Health | 2.54× | ||
| 05 | Bachelor's degree | Business & Career | 2.42× | ||
| 06 | Livemusic | Music & Radio | 2.19× | ||
| 07 | Moodle | Technology & Electronics | 2.16× | ||
| 08 | Digital marketing | Business & Career | 2.11× | ||
| 09 | Small business | Business & Career | 1.97× | ||
| 10 | Small and medium enterprises | Business & Career | 1.84× | ||
| 11 | Student | Business & Career | 1.72× | ||
| 12 | University | Business & Career | 1.71× | ||
| 13 | Self-love | Health | 1.70× | ||
| 14 | Self-esteem | Health | 1.69× | ||
| 15 | Leadership | Business & Career | 1.69× | ||
| 16 | Sephora | Shopping | 1.62× | ||
| 17 | Natural skin care | Beauty & Wellness | 1.57× | ||
| 18 | Self care | Health | 1.55× | ||
| 19 | Self-knowledge (psychology) | Health | 1.55× | ||
| 20 | Quality of life | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.23× | |
| Individualism | JOY | 1.22× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.82× |
College has an estimated audience of 4,538,827 people in Spain, concentrated in Catalonia and Andalusia.
60.8% of College fans are female, 39.2% are male, with an average age of 43.2 years.
College fans show strongest brand affinity for Self-awareness (2.54×), Quality of life (1.53×), and Student (1.72×) over the country average.
College fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~800K), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond College itself, the audience over-indexes on Quality of life (1.53×), Student (1.72×), Small business (1.97×), and Livemusic (2.19×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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