A data profile of the people who buy, follow and care about Student in Spain — modelled from more than twelve digital signal sources. Student has an estimated audience of 7,897,497 people in Spain.
Student has an estimated audience of 7,897,497 people in Spain. 60.6% are female, 39.4% are male, average age 42.7. Top brand affinities: Volunteering, WhatsApp, IBEX 35, Caixabank, University.
Top brand affinities include Volunteering, WhatsApp, IBEX 35, with strongest over-indexing on Volunteering (4.28× the country average).
Demographically, the Student audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Student fan in Spain is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Student profile in Spain.
60.6% are female, 39.4% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 42.7 |
| Estimated audience size | 7,897,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Student audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 4.28× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 2.73× | ||
| 03 | Satire | Literature | 2.52× | ||
| 04 | Master of Business Administration | Business & Career | 1.99× | ||
| 05 | University | Business & Career | 1.96× | ||
| 06 | Charity and causes | Business & Career | 1.92× | ||
| 07 | Video hosting service | Technology & Electronics | 1.85× | ||
| 08 | Mango | Shopping | 1.84× | ||
| 09 | Wikipedia | Internet & Social Media | 1.83× | ||
| 10 | Travel website | Travel & Leisure | 1.83× | ||
| 11 | Caixabank | Business & Career | 1.78× | ||
| 12 | Innovation | Business & Career | 1.75× | ||
| 13 | College | Business & Career | 1.72× | ||
| 14 | IBEX 35 | Business & Career | 1.70× | ||
| 15 | Instant messaging | Internet & Social Media | 1.64× | ||
| 16 | Refrigerator | Home & Garden | 1.63× | ||
| 17 | Internet & Social Media | 1.58× | |||
| 18 | Orange | Technology & Electronics | 1.55× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.51× | ||
| 20 | MSN | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.61× | |
| Career Orientation | POWER | 1.40× | |
| Family Orientation | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Indulgence | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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