Rascasse Audience Intelligence

Student Audience in Spain

A data profile of the people who buy, follow and care about Student in Spain — modelled from more than twelve digital signal sources. Student has an estimated audience of 7,897,497 people in Spain.

Student has an estimated audience of 7,897,497 people in Spain. 60.6% are female, 39.4% are male, average age 42.7. Top brand affinities: Volunteering, WhatsApp, IBEX 35, Caixabank, University.

Top brand affinities include Volunteering, WhatsApp, IBEX 35, with strongest over-indexing on Volunteering (4.28× the country average).

Demographically, the Student audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.

The typical Student fan in Spain is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Student profile in Spain.

Audience size
7.9M
in Spain
Gender
60.6%
39.4% male
Age
42.7
average years
Country rank
#308
Topic in Spain
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Student fans

60.6% are female, 39.4% are male, average age 42.7.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Student audience in Spain
MetricValue
Female60.6%
Male39.4%
Average age42.7
Estimated audience size7,897,497
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Student audience in Spain
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Student audience comes from Spain.

Worldwide audience distribution share by country for Student
CountryShare
United States20.0%
India5.4%
Brazil4.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Student audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Student audience
#·InterestCategoryAffinity×
01VolunteeringPolitics & Society4.28×
02Rayo VallecanoTravel & Leisure2.73×
03SatireLiterature2.52×
04Master of Business AdministrationBusiness & Career1.99×
05UniversityBusiness & Career1.96×
06Charity and causesBusiness & Career1.92×
07Video hosting serviceTechnology & Electronics1.85×
08MangoShopping1.84×
09WikipediaInternet & Social Media1.83×
10Travel websiteTravel & Leisure1.83×
11CaixabankBusiness & Career1.78×
12InnovationBusiness & Career1.75×
13CollegeBusiness & Career1.72×
14IBEX 35Business & Career1.70×
15Instant messagingInternet & Social Media1.64×
16RefrigeratorHome & Garden1.63×
17WhatsAppInternet & Social Media1.58×
18OrangeTechnology & Electronics1.55×
19Loterías y Apuestas del EstadoGames1.51×
20MSNNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Student audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Student audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.61×
Career OrientationPOWER1.40×
Family OrientationCONSERVATISM1.35×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Student audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Luxury OrientationPREMIUM0.89×
IndulgenceJOY0.91×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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