Student Audience in Spain
Student has an estimated audience of 7,897,497 people in Spain. 60.6% are female, 39.4% are male, average age 42.7. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Julio Iglesias, Aldi.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Student audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Student fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 42.7 |
| Estimated audience size | 7,897,497 |
Audience persona
The typical Student fan in Spain is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 4.76× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Julio Iglesias | 2.62× | Music & Radio |
| Aldi | 2.34× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| TripAdvisor | 2.89× | Travel & Leisure |
| Movistar | 2.22× | Technology & Electronics |
| CAC 40 | 2.59× | Business & Career |
| Oncology | 5.64× | Health |
| 1.78× | Internet & Social Media | |
| Livemusic | 3.01× | Music & Radio |
| Stradivarius | 2.15× | Shopping |
| Conforama | 2.67× | Home & Garden |
| Orange | 2.52× | Technology & Electronics |
| Formentera | 4.71× | Travel & Leisure |
| Girona | 2.69× | Sports |
| Kundalini yoga | 4.19× | Health |
| Mapfre | 2.23× | Business & Career |
| Catering | 4.08× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Mindfulness | BALANCE | 1.18 |
| Family Orientation | CONSERVATISM | 1.17 |
| Social Media Usage | JOY | 1.12 |
| Need for Security | CONSERVATISM | 1.11 |
| Travelling | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
See Student audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.