Student Audience in Italy
Student has an estimated audience of 13,569,653 people in Italy. 58.8% are female, 41.2% are male, average age 41.1. Top brand affinities: Instant messaging, General practitioner, TikTok, Slovenia, Dentistry.
Top brand affinities include Instant messaging, General practitioner, TikTok, with strongest over-indexing on Instant messaging (2.64× the country average). Demographically, the Student audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Category: Business & Career · Type: Topic
Demographics of Student fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.1 |
| Estimated audience size | 13,569,653 |
Audience persona
The typical Student fan in Italy is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.64× | Internet & Social Media |
| General practitioner | 3.05× | Health |
| TikTok | 1.59× | Internet & Social Media |
| Slovenia | 2.13× | Travel & Leisure |
| Dentistry | 2.89× | Business & Career |
| Canada | 2.08× | Travel & Leisure |
| Meat | 1.75× | Food & Beverages |
| Expert (company) | 2.48× | Shopping |
| Deal of the day | 1.98× | Shopping |
| Tattoos | 1.55× | Fashion & Accessoires |
| Library | 2.73× | Literature |
| Germany | 2.42× | Travel & Leisure |
| Google Maps | 1.52× | Internet & Social Media |
| La Dolce Vita | 4.76× | Movies & TV |
| Voucher | 2.14× | Shopping |
| Web application | 2.62× | Technology & Electronics |
| Zac Efron | 5.31× | Movies & TV |
| Volunteering | 1.5× | Politics & Society |
| Accounting | 2.6× | Business & Career |
| Charity and causes | 1.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.31 |
| Social Media Usage | JOY | 1.06 |
| Extroversion | THRILL | 1.06 |
| Family Orientation | CONSERVATISM | 1.06 |
| Travelling | THRILL | 1.03 |
| Convenience Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
See Student audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.