A data profile of the people who buy, follow and care about Student in Italy — modelled from more than twelve digital signal sources. Student has an estimated audience of 13,569,653 people in Italy.
Student has an estimated audience of 13,569,653 people in Italy. 58.8% are female, 41.2% are male, average age 41.1. Top brand affinities: Wikipedia, Volunteering, Singer-songwriter, Innovation, Satire.
Top brand affinities include Wikipedia, Volunteering, Singer-songwriter, with strongest over-indexing on Wikipedia (2.72× the country average).
Demographically, the Student audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Student fan in Italy is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Student profile in Italy.
58.8% are female, 41.2% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 41.1 |
| Estimated audience size | 13,569,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Student audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.0% |
| India | 5.4% |
| Brazil | 4.7% |
The strongest cross-interests of the Student audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.72× | ||
| 02 | Improvisation | Music & Radio | 2.57× | ||
| 03 | Volunteering | Politics & Society | 2.35× | ||
| 04 | New Testament | Politics & Society | 2.31× | ||
| 05 | Non-fiction books | Literature | 2.11× | ||
| 06 | Satire | Literature | 2.10× | ||
| 07 | Voting | Politics & Society | 2.03× | ||
| 08 | General practitioner | Health | 1.98× | ||
| 09 | Doctor of Medicine | Business & Career | 1.91× | ||
| 10 | College | Business & Career | 1.79× | ||
| 11 | Master of Business Administration | Business & Career | 1.77× | ||
| 12 | Academic degree | Business & Career | 1.76× | ||
| 13 | Political science | Business & Career | 1.69× | ||
| 14 | Social change | Politics & Society | 1.67× | ||
| 15 | Dentistry | Business & Career | 1.67× | ||
| 16 | Innovation | Business & Career | 1.64× | ||
| 17 | Mediaset | Technology & Electronics | 1.60× | ||
| 18 | Adriatic Sea | Travel & Leisure | 1.57× | ||
| 19 | Singer-songwriter | Music & Radio | 1.56× | ||
| 20 | Adoption | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Career Orientation | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Student. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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