A data profile of the people who buy, follow and care about Adoption in Italy — modelled from more than twelve digital signal sources. Adoption has an estimated audience of 5,066,860 people in Italy.
The average Adoption fan in Italy is 47.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Catholic Church, Leggo, Il Messaggero, with strongest over-indexing on Catholic Church (1.93× the country average).
Demographically, the Adoption audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Adoption fan in Italy is more female, around 47.2 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Adoption profile in Italy.
73.4% are female, 26.6% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 47.2 |
| Estimated audience size | 5,066,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Adoption audience comes from Italy.
| Country | Share |
|---|---|
| United States | 34.9% |
| Italy | 7.4% |
| United Kingdom | 6.3% |
Where the Adoption audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.36× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.34× | |
| 03 | Veneto | ~500K | 1.32× | |
| 04 | Aosta Valley | ~10K | 1.05× | |
| 05 | Sicilia | ~500K | 1.04× | |
| 06 | Molise | ~20K | 1.02× | |
| 07 | Campania | ~600K | 0.99× | |
| 08 | Basilicata | ~50K | 0.99× | |
| 09 | Friuli-Venezia Giulia | ~90K | 0.97× | |
| 10 | Piedmont | ~400K | 0.95× | |
| 11 | Tuscany | ~300K | 0.95× | |
| 12 | Calabria | ~100K | 0.95× | |
| 13 | Umbria | ~80K | 0.95× | |
| 14 | Puglia | ~300K | 0.94× | |
| 15 | Abruzzo | ~100K | 0.94× | |
| 16 | Liguria | ~100K | 0.93× | |
| 17 | Marche | ~100K | 0.93× | |
| 18 | Lazio | ~600K | 0.92× | |
| 19 | Sardinia | ~100K | 0.92× | |
| 20 | Emilia-Romagna | ~400K | 0.87× |
The strongest cross-interests of the Adoption audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leggo | News | 2.24× | ||
| 02 | Virtue | Politics & Society | 2.12× | ||
| 03 | Jesus | Politics & Society | 2.06× | ||
| 04 | Catholic Church | Politics & Society | 1.93× | ||
| 05 | Libero (newspaper) | News | 1.92× | ||
| 06 | Voluntary association | Politics & Society | 1.89× | ||
| 07 | Il Messaggero | News | 1.86× | ||
| 08 | Veganism | Food & Beverages | 1.76× | ||
| 09 | Il Giornale | News | 1.73× | ||
| 10 | Wellness (alternative medicine) | Health | 1.72× | ||
| 11 | God | Politics & Society | 1.70× | ||
| 12 | Sicily | Travel & Leisure | 1.68× | ||
| 13 | La Stampa | News | 1.62× | ||
| 14 | Il Fatto Quotidiano | News | 1.59× | ||
| 15 | Communication | Technology & Electronics | 1.58× | ||
| 16 | Naples | Travel & Leisure | 1.57× | ||
| 17 | Corriere della Sera | News | 1.56× | ||
| 18 | Animal | Pets & Animals | 1.54× | ||
| 19 | La Repubblica | News | 1.53× | ||
| 20 | School | Kids & Family | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.79× | |
| Community Orientation | OPEN | 1.38× | |
| Mindfulness | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.93× | |
| Risk Appetite | THRILL | 1.02× |
Adoption has an estimated audience of 5,066,860 people in Italy, concentrated in Lombardy and Lazio.
73.4% of Adoption fans are female, 26.6% are male, with an average age of 47.2 years.
Adoption fans show strongest brand affinity for Catholic Church (1.93×), Leggo (2.24×), and Il Messaggero (1.86×) over the country average.
Adoption fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Adoption itself, the audience over-indexes on Leggo (2.24×), Il Messaggero (1.86×), Virtue (2.12×), and Naples (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Adoption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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