God Audience in Italy
God has an estimated audience of 17,618,844 people in Italy. 58.8% are female, 41.2% are male, average age 42.2. Top regions: Lombardy, Sicilia, Lazio. Top brand affinities: Ipercoop, Leggo, SuperEnalotto, Horoscope, Instant messaging.
The average God fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Lazio. Top brand affinities include Ipercoop, Leggo, SuperEnalotto, with strongest over-indexing on Ipercoop (100.63× the country average). Demographically, the God audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of God fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.2 |
| Estimated audience size | 17,618,844 |
Audience persona
The typical God fan in Italy is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Ipercoop.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,110,627 | 1.33× |
| Sicilia | 3,312,047 | 2.17× |
| Lazio | 2,736,310 | 1.27× |
| Campania | 2,236,107 | 1.13× |
| Emilia-Romagna | 1,579,657 | 1.1× |
| Veneto | 1,463,994 | 1.05× |
| Puglia | 1,294,648 | 1.07× |
| Tuscany | 1,293,639 | 1.11× |
| Piedmont | 1,280,167 | 0.98× |
| Calabria | 537,967 | 1× |
| Sardinia | 423,629 | 0.86× |
| Liguria | 414,461 | 0.84× |
| Marche | 349,693 | 0.8× |
| Friuli-Venezia Giulia | 313,664 | 0.94× |
| Abruzzo | 306,152 | 0.79× |
| Trentino-Alto Adige/Südtirol | 286,952 | 0.86× |
| Umbria | 213,779 | 0.75× |
| Basilicata | 124,887 | 0.78× |
| Molise | 44,548 | 0.53× |
| Aosta Valley | 29,720 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipercoop | 100.63× | Shopping |
| Leggo | 4.34× | News |
| SuperEnalotto | 4.34× | Games |
| Horoscope | 4.34× | Health |
| Instant messaging | 2.21× | Internet & Social Media |
| General practitioner | 3.01× | Health |
| ANSA.it | 4.34× | News |
| Dentistry | 3× | Business & Career |
| Giorgia Meloni | 2.62× | Politics & Society |
| Progressive rock | 2.5× | Music & Radio |
| Coop | 1.71× | Food & Beverages |
| Risotto | 4.34× | Food & Beverages |
| corriere dello sport | 1.79× | Sports |
| Meat | 1.53× | Food & Beverages |
| Shampoo | 2× | Beauty & Wellness |
| Slovenia | 1.73× | Travel & Leisure |
| Gnocchi | 4.34× | Food & Beverages |
| Volunteering | 1.5× | Politics & Society |
| Expert (company) | 2.14× | Shopping |
| University | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.14 |
| Extroversion | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.04 |
| Pet Ownership | JOY | 0.96 |
| Price Sensitivity | PREMIUM | 0.9 |
| Social Media Usage | JOY | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.4% |
| Brazil | 5.4% |
See God audiences in other countries
More Politics & Society audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does God have in Italy?
God has an estimated audience of 17,618,844 people in Italy, concentrated in Lombardy and Sicilia.
What is the gender split and age of God fans?
58.8% of God fans are female, 41.2% are male, with an average age of 42.2 years.
Which brands do God fans like most?
God fans show strongest brand affinity for Ipercoop (100.63×), Leggo (4.34×), and SuperEnalotto (4.34×) over the country average.
Where do God fans live in Italy?
God fans in Italy are most concentrated in Lombardy (reach 4,110,627), Sicilia (reach 3,312,047), and Lazio (reach 2,736,310). These three regions account for the largest share of the active audience.
What other brands do God fans also like?
Beyond God itself, the audience over-indexes on Leggo (4.34×), SuperEnalotto (4.34×), Horoscope (4.34×), and Instant messaging (2.21×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.