A data profile of the people who buy, follow and care about God in Italy — modelled from more than twelve digital signal sources. God has an estimated audience of 17,618,844 people in Italy.
The average God fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Lazio.
Top brand affinities include SuperEnalotto, WhatsApp, Wikipedia, with strongest over-indexing on SuperEnalotto (4.34× the country average).
Demographically, the God audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical God fan in Italy is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the God profile in Italy.
58.8% are female, 41.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.2 |
| Estimated audience size | 17,618,844 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide God audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.4% |
| Brazil | 5.4% |
Where the God audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~3M | 2.11× | |
| 02 | Lombardy | ~4M | 1.32× | |
| 03 | Lazio | ~2.5M | 1.26× | |
| 04 | Campania | ~2M | 1.12× | |
| 05 | Tuscany | ~1.5M | 1.10× | |
| 06 | Emilia-Romagna | ~1.5M | 1.09× | |
| 07 | Puglia | ~1.5M | 1.06× | |
| 08 | Veneto | ~1.5M | 1.05× | |
| 09 | Calabria | ~500K | 1.00× | |
| 10 | Piedmont | ~1.5M | 0.98× | |
| 11 | Friuli-Venezia Giulia | ~300K | 0.96× | |
| 12 | Aosta Valley | ~40K | 0.91× | |
| 13 | Trentino-Alto Adige/Südtirol | ~300K | 0.90× | |
| 14 | Sardinia | ~400K | 0.89× | |
| 15 | Basilicata | ~100K | 0.89× | |
| 16 | Liguria | ~400K | 0.87× | |
| 17 | Molise | ~70K | 0.86× | |
| 18 | Abruzzo | ~300K | 0.85× | |
| 19 | Marche | ~400K | 0.84× | |
| 20 | Umbria | ~200K | 0.84× |
The strongest cross-interests of the God audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 4.34× | ||
| 02 | Vatican City | Travel & Leisure | 4.33× | ||
| 03 | Google Images | Internet & Social Media | 3.47× | ||
| 04 | Wikipedia | Internet & Social Media | 2.93× | ||
| 05 | Satire | Literature | 2.84× | ||
| 06 | Diane Keaton | Movies & TV | 2.73× | ||
| 07 | Mediaset | Technology & Electronics | 2.50× | ||
| 08 | General practitioner | Health | 2.16× | ||
| 09 | Singer-songwriter | Music & Radio | 2.15× | ||
| 10 | Shampoo | Beauty & Wellness | 2.05× | ||
| 11 | Internet & Social Media | 2.04× | |||
| 12 | Adriatic Sea | Travel & Leisure | 2.04× | ||
| 13 | Volunteering | Politics & Society | 2.00× | ||
| 14 | Champagne | Food & Beverages | 1.99× | ||
| 15 | Genetics | Kids & Family | 1.75× | ||
| 16 | Coop | Food & Beverages | 1.74× | ||
| 17 | Travel website | Travel & Leisure | 1.69× | ||
| 18 | Personal finance | Business & Career | 1.61× | ||
| 19 | Instant messaging | Internet & Social Media | 1.57× | ||
| 20 | Sportswear (activewear) | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.41× | |
| Community Orientation | OPEN | 1.29× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Sports Activity | POWER | 0.87× |
God has an estimated audience of 17,618,844 people in Italy, concentrated in Lombardy and Sicilia.
58.8% of God fans are female, 41.2% are male, with an average age of 42.2 years.
God fans show strongest brand affinity for SuperEnalotto (4.34×), WhatsApp (2.04×), and Wikipedia (2.93×) over the country average.
God fans in Italy are most concentrated in Lombardy (reach ~4M), Sicilia (reach ~3M), and Lazio (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond God itself, the audience over-indexes on WhatsApp (2.04×), Wikipedia (2.93×), Singer-songwriter (2.15×), and Personal finance (1.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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